We have to wait until the 21st of February for the release of the ‘Island of Ireland’ report, but I suspect that the figures will be poor. When the ABC released the June ABC (2018) I looked at the select titles here* and they were showing a decline of 8% year on year.

When the ‘Island of Ireland’ was released (August 2018) it showed that the total market had contracted by 8%! So, the monthly ABC’s are a decent bellwether for the overall market.

Looking at the year on year for the titles that are audited monthly, it shows that they are down 10% on the year.  If history repeats itself, the newspaper market here is in for a double-digit decline year on year.

 

Title Dec-18 Nov-18 Dec-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 28,599 27,503 30,950 1,096 -2,351 4% -8%
Daily Record 242 233 246 9 -4 4% -2%
Irish Daily Star 43,294 42,680 46,512 614 -3,218 1% -7%
The Sun 50,389 50,503 55,931 -114 -5,542 0% -10%
Tabloids 122,524 120,919 133,639 1,605 -11,115 1% -8%
Daily Express 2,031 2,042 2,391 -11 -360 -1% -15%
Irish Daily Mail 29,441 30,007 34,247 -566 -4,806 -2% -14%
               
Daily Telegraph 1,936 1,861 2,078 75 -142 4% -7%
Financial Times 2,258 1,560 2,362 698 -104 45% -4%
The Guardian 2,053 1,940 2,196 113 -143 6% -7%
The Times 6,436 6,521 10,020 -85 -3,584 -1% -36%
Morning Market 166,679 164,850 186,933 1,829 -20,254 1% -11%
               
Daily Star - Sunday 12,237 11,434 15,322 803 -3,085 7% -20%
Sun on Sunday 47,137 49,147 51,877 -2,010 -4,740 -4% -9%
Sunday Mail 323 602 710 -279 -387 -46% -55%
Sunday Mirror 20,267 19,731 20,627 536 -360 3% -2%
The People 7,058 7,128 7,871 -70 -813 -1% -10%
               
Sunday Express 2,411 2,522 2,792 -111 -381 -4% -14%
Sunday Post 323 342 448 -19 -125 -6% -28%
Mail on Sunday 58,394 60,789 68,117 -2,395 -9,723 -4% -14%
               
The Observer 4,145 4,042 4,317 103 -172 3% -4%
Sunday Telegraph 1,515 1,539 1,679 -24 -164 -2% -10%
Sunday Times 69,784 74,342 73,464 -4,558 -3,680 -6% -5%
Sunday Market 223,594 231,618 247,224 -8,024 -23,630 -3% -10%
               
Total Market 390,273 396,468 434,157 -6,195 -43,884 -2% -10%