August brought some much needed good news to the beleaguered newspaper market – a month on month increase in sales and the last time that occurred was August ’17. That’s actually no coincidence as August has always been kind to publishers.

This August there was a bevy of large events: the two All Ireland finals took place, whereas they were normally played in September. We had the Papal visit, but I suspect that was more in the arena of the visual media and, more importantly, the ‘foreign game’ returned (a phrase much used in GAA circles pre ’71!). All these aligned to boost the coffers of publishers and retailers alike.

Naturally the big winners in August were the tabloids, given their preoccupation with all things soccer, with the Irish Daily Star taking the bulk of the increase in sales. The Mirror also increased just over 1,000 and The Sun seemed to be unable to capitalise on all the extra activity increasing by 800 copies.

Even the lure of papal coins couldn’t save the Irish Mail on Sunday dipping by over 2,000. Conversely the Sunday Times had a better month (even with bulks saying at the same level as July) increasing 1,200.

You can fully expect the status quo to return in September with more red ink than black.

 

 

Title Aug-18 Jun-18 Aug-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 30,219 29,054 33,559 1,165 -3,340 4% -10%
Daily Record 307 302 355 5 -48 2% -14%
Irish Daily Star 46,559 44,425 51,482 2,134 -4,923 5% -10%
The Sun 54,303 53,441 58,459 862 -4,156 2% -7%
Tabloids 131,388 127,222 143,855 4,166 -12,467 3% -9%
Daily Express 2,443 2,384 2,558 59 -115 2% -4%
Irish Daily Mail 32,068 30,200 41,526 1,868 -9,458 6% -23%
               
The Daily Telegraph 2,074 2,041 2,205 33 -131 2% -6%
Financial Times 2,113 2,132 2,171 -19 -58 -1% -3%
The Guardian 2,077 2,016 2,263 61 -186 3% -8%
The Times 6,955 6,993 10,456 -38 -3,501 -1% -33%
Morning Market 179,118 172,988 205,034 6,130 -25,916 4% -13%
               
Daily Star - Sunday 13,780 14,331 15,904 -551 -2,124 -4% -13%
The Sun on Sunday 50,530 50,278 55,876 252 -5,346 1% -10%
Sunday Mail 825 742 772 83 53 11% 7%
Sunday Mirror 20,642 20,960 22,782 -318 -2,140 -2% -9%
The People 7,596 7,887 8,583 -291 -987 -4% -11%
               
Sunday Express 2,874 2,583 3,334 291 -460 11% -14%
Sunday Post 345 363 557 -18 -212 -5% -38%
The Mail on Sunday 58,802 60,822 79,551 -2,020 -20,749 -3% -26%
               
The Observer 4,281 4,217 4,722 64 -441 2% -9%
Sunday Telegraph 1,664 1,635 1,851 29 -187 2% -10%
Sunday Times 71,835 70,567 76,975 1,268 -5,140 2% -7%
Sunday Market 233,174 234,385 270,907 -1,211 -37,733 -1% -14%
               
Total Market 412,292 407,373 475,941 4,919 -63,649 1% -13%