July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing the 'price elasticity' of their titles.

Both Sun titles increased their cover prices in July. The Sun from €1.00 to €1.10 (+10%) and the Sun on Sunday from €1.00 €1.20 (+20%). Look at it from a revenue point of view. On given Sunday in June the Sun on Sunday would have taken circa €52,000 at the till. Taking the price rise and the reduction in sales into account, the Sun on Sunday would have taken €60,000 per week in July, an €8,000 increase (€64,000 verses €55,000 for The Sun).

Outside that, little else to report. Morning Market down 13% and Sunday down 12% year on year. The Island of Ireland Report is published on Thursday and will show the bigger picture. 

Title July 18 June 18 June 17 M/M Y/Y % M/M % Y/Y
Daily Mirror 29,054 28,904 33,197 150 -4,143 1% -12%
Daily Record 302 241 341 61 -39 25% -11%
Irish Daily Star 44,425 45,318 49,100 -893 -4,675 -2% -10%
The Sun 53,441 54,840 56,140 -1,399 -2,699 -3% -5%
Tabloids 127,222 129,303 138,778 -2,081 -11,556 -2% -8%
Daily Express 2,384 2,290 2,619 94 -235 4% -9%
Irish Daily Mail 30,200 30,346 40,127 -146 -9,927 0% -25%
               
The Daily Telegraph 2,041 1,946 2,159 95 -118 5% -5%
Financial Times 2,132 2,121 2,226 11 -94 1% -4%
The Guardian 2,016 1,943 2,193 73 -177 4% -8%
The Times 6,993 6,868 10,275 125 -3,282 2% -32%
Morning Market 172,988 174,817 198,377 -1,829 -25,389 -1% -13%
               
Daily Star - Sunday 14,331 13,975 16,425 356 -2,094 3% -13%
The Sun on Sunday 50,278 52,269 53,455 -1,991 -3,177 -4% -6%
Sunday Mail 742 701 843 41 -101 6% -12%
Sunday Mirror 20,960 20,167 23,177 793 -2,217 4% -10%
The People 7,887 7,082 8,617 805 -730 11% -8%
               
Sunday Express 2,583 2,817 2,619 -234 -36 -8% -1%
Sunday Post 363 364 560 -1 -197 0% -35%
The Mail on Sunday 60,822 60,335 77,457 487 -16,635 1% -21%
               
The Observer 4,217 4,085 4,535 132 -318 3% -7%
The Sunday Telegraph 1,635 1,604 1,802 31 -167 2% -9%
The Sunday Times 70,567 71,821 76,318 -1,254 -5,751 -2% -8%
Sunday Market 234,385 235,220 265,808 -835 -31,423 0% -12%
               
Total Market 407,373 410,037 464,185 -2,664 -56,812 -1% -12%