June ABC’s the halfway point and the beginning of the Jan-June ‘Island of Ireland figures for the majority of publications audited b the ABC. Thirty-five days from now the rest of the bunch will publish their numbers.

The Sun dropped over 1,000 copies month on month with the Daily Star adding 500 copies over the month. The morning market was back 1% or 1,500 over the month.

You can see from the chart below the trajectory of the main players in the monthly audit – the Mail and the Mirror are close to converging and The Sun seems to be holding a straighter path than The Star.

Below the surface, there’s the issue of the use of bulks or the abandonment of them which isn’t apparent from the graphic.

Morning June 2018

The Sunday market dropped 3% over the month with the biggest fallers being Mail on Sunday (-3792), Sunday Times (-2818) and Sun on Sunday (-1046). The People lost 1,000 and the reason for pointing that out is that it equates to an 11% drop on the month and, selling 7,000 copies each Sunday, it can’t afford to do that every month.

Sunday June 2018

 

Title Jun-18 May-18 Jun-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 28,904 29,483 33,142 -579 -4,238 -2% -13%
Daily Record 241 265 303 -24 -62 -9% -20%
Irish Daily Star 45,318 44,971 48,939 347 -3,621 1% -7%
The Sun 54,840 55,866 54,407 -1,026 433 -2% 1%
Tabloids 129,303 130,585 136,791 -1,282 -7,488 -1% -5%
Daily Express 2,290 2,330 2,532 -40 -242 -2% -10%
Irish Daily Mail 30,346 30,725 40,091 -379 -9,745 -1% -24%
               
The Daily Telegraph 1,946 1,744 2,161 202 -215 12% -10%
Financial Times 2,121 2,205 2,264 -84 -143 -4% -6%
The Guardian 1,943 1,921 2,160 22 -217 1% -10%
The Times 6,868 6,868 2,544 0 4,324 0% 170%
Morning Market 174,817 176,378 188,543 -1,561 -13,726 -1% -7%
               
Daily Star - Sunday 13,975 14,055 14,905 -80 -930 -1% -6%
The Sun on Sunday 52,269 53,315 51,364 -1,046 905 -2% 2%
Sunday Mail 701 706 779 -5 -78 -1% -10%
Sunday Mirror 20,167 20,798 23,121 -631 -2,954 -3% -13%
The People 7,082 7,971 8,656 -889 -1,574 -11% -18%
               
Sunday Express 2,817 3,028 3,148 -211 -331 -7% -11%
Sunday Post 364 377 657 -13 -293 -3% -45%
The Mail on Sunday 60,335 64,127 78,110 -3,792 -17,775 -6% -23%
               
The Observer 4,085 4,203 4,187 -118 -102 -3% -2%
The Sunday Telegraph 1,604 1,744 1,723 -140 -119 -8% -7%
The Sunday Times 71,821 74,639 77,223 -2,818 -5,402 -4% -7%
Sunday Market 235,220 244,963 263,873 -9,743 -28,653 -4% -11%
               
Total Market 410,037 421,341 452,416 -11,304 -42,379 -3% -9%