The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms.

The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over the month and sans bulks it should be noted.

Market down 1% on the month and 9% year on year. June figures are out next month giving us the Jan-June figures for the titles below. As it stands this month the average fall is tracking at -7%. Expect no surprises!

Title May-18 Apr-18 May-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 29,483 30,450 34,792 -967 -5,309 -3% -15%
Daily Record 265 267 296 -2 -31 -1% -10%
Irish Daily Star 44,971 47,238 51,639 -2,267 -6,668 -5% -13%
The Sun 55,866 57,627 56,806 -1,761 -940 -3% -2%
Tabloids 130,585 135,582 143,533 -4,997 -12,948 -4% -9%
Daily Express 2,330 2,316 2,544 14 -214 1% -8%
Irish Daily Mail 30,725 32,714 41,065 -1,989 -10,340 -6% -25%
               
The Daily Telegraph 1,744 1,989 2,194 -245 -450 -12% -21%
Financial Times 2,205 2,224 2,328 -19 -123 -1% -5%
The Guardian 1,921 1,965 2,262 -44 -341 -2% -15%
The Times 6,868 7,018 2,579 -150 4,289 -2% 166%
Morning Market 176,378 183,808 196,505 -7,430 -20,127 -4% -10%
               
Daily Star - Sunday 14,055 14,163 15,767 -108 -1,712 -1% -11%
The Sun on Sunday 53,315 53,254 52,347 61 968 0% 2%
Sunday Mail 706 682 781 24 -75 4% -10%
Sunday Mirror 20,798 20,464 22,445 334 -1,647 2% -7%
The People 7,971 7,622 8,300 349 -329 5% -4%
               
Sunday Express 3,028 2,520 3,146 508 -118 20% -4%
Sunday Post 377 385 701 -8 -324 -2% -46%
The Mail on Sunday 64,127 63,449 78,118 678 -13,991 1% -18%
               
The Observer 4,203 4,121 4,406 82 -203 2% -5%
The Sunday Telegraph 1,744 1,588 1,711 156 33 10% 2%
The Sunday Times 74,639 74,149 79,743 490 -5,104 1% -6%
Sunday Market 244,963 242,397 267,465 2,566 -22,502 1% -8%
               
Total Market 421,341 426,205 463,970 -4,864 -42,629 -1% -9%