April brought the tail end of the Easter Holidays which is sometimes a disruptive period for newspapers. However, it does not seem to have had an adverse effect on sales of The Sun which is showing a 3% increase month on month. Conversely, the Daily Star had a bad month dropping 2,300 copies or 5% on the month.

This is marginally eclipsed by the fall in sales of the Sunday Times, which dropped 4,000 copies or 5% in April. Unaccustomed as I am to idle speculation I will posit the following: I don’t think that it’s any coincidence that a rival in the market, The Sunday Business Post, began its investigations into ‘Oifiggangaire,’ aka Talbot Street and the wider INM, late March and the beginning of April and continued its scrutiny throughout that month.

I’d speculate that a fair share of the 4,000 sales The Sunday Times lost (even though they had their own analysis and exclusives in the INM story) went to the Sunday Business Post.

However, we will have to wait until the 23rd of August, when the Island of Ireland report is released, to see if, in fact, the Sunday Business Post had a good circulation lift in April.

Event having jettisoned the bulks the Daily and Sunday editions of the Mail had a good month adding 900 and 1,100 respectively. The market is down 1% on the month and 8% on the year.

 

Title Apr-18 Mar-18 Apr-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 30,450 29,949 34,792 501 -4,342 2% -12%
Daily Record 267 247 296 20 -29 8% -10%
Irish Daily Star 47,238 49,548 51,639 -2,310 -4,401 -5% -9%
The Sun 57,627 55,962 56,806 1,665 821 3% 1%
Tabloids 135,582 135,706 143,533 -124 -7,951 0% -6%
Daily Express

2,316

2,173 2,544 143 -228 7% -9%
Irish Daily Mail 32,714 31,795 41,065 919 -8,351 3% -20%
               
The Daily Telegraph 1,989 1,869 2,194 120 -205 6% -9%
Financial Times 2,224 2,044 2,328 180 -104 9% -4%
The Guardian 1,965 1,858 2,262 107 -297 6% -13%
The Times 7,018 6,809 2,579 209 4,439 3% 172%
Morning Market 183,808 182,254 196,505 1,554 -12,697 1% -6%
               
Daily Star - Sunday 14,163 16,012 15,767 -1,849 -1,604 -12% -10%
The Sun on Sunday 53,254 52,720 52,347 534 907 1% 2%
Sunday Mail 682 794 781 -112 -99 -14% -13%
Sunday Mirror 20,464 21,083 22,445 -619 -1,981 -3% -9%
The People 7,622 7,672 8,300 -50 -678 -1% -8%
               
Sunday Express 2,520 2,756 3,146 -236 -626 -9% -20%
Sunday Post 385 386 701 -1 -316 0% -45%
The Mail on Sunday 63,449 62,325 78,118 1,124 -14,669 2% -19%
               
The Observer 4,121 4,480 4,406 -359 -285 -8% -6%
The Sunday Telegraph 1,588 1,545 1,711 43 -123 3% -7%
The Sunday Times 74,149 78,224 79,743 -4,075 -5,594 -5% -7%
Sunday Market 242,397 247,997 267,465 -5,600 -25,068 -2% -9%
               
Total Market 426,205 430,251 463,970 -4,046 -37,765 -1% -8%