Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival.

Having said that, maybe the steam is running out on that guaranteed circulation lift in March (which I’ll attribute to Cheltenham). This year the combined increase for the tabloids of March over February was 2,300 copies. In 2017 it was 4,600 copies and in 2016 it was 6,700 copies – not more to say on that one!

Elsewhere very little makes the news. The Mail’s offerings are still bulk free, so I’ll take that as a change in policy and will leave it at that. Market up 1% on the month down 6% on the year.

Title Mar-18 Feb-18 Mar-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 29,949 30,183 34,697 -234 -4,748 -1% -14%
Daily Record 247 234 260 13 -13 6% -5%
Irish Daily Star 49,548 47,401 52,322 2,147 -2,774 5% -5%
The Sun 55,962 55,584 56,724 378 -762 1% -1%
Tabloids 135,706 133,402 144,003 2,304 -8,297 2% -6%
Daily Express 2,173 2,351 2,478 -178 -305 -8% -12%
Irish Daily Mail 31,795 32,241 40,004 -446 -8,209 -1% -21%
               
The Daily Telegraph 1,869 1,912 2,123 -43 -254 -2% -12%
Financial Times 2,044 2,274 2,297 -230 -253 -10% -11%
The Guardian 1,858 1,954 2,122 -96 -264 -5% -12%
The Times 6,809 6,815 2,446 -6 4,363 0% 178%
Morning Market 182,254 180,949 195,473 1,305 -13,219 1% -7%
               
Daily Star - Sunday 16,012 14,819 15,409 1,193 603 8% 4%
The Sun on Sunday 52,720 52,678 51,713 42 1,007 0% 2%
Sunday Mail 794 608 699 186 95 31% 14%
Sunday Mirror 21,083 20,849 22,395 234 -1,312 1% -6%
The People 7,672 7,819 8,746 -147 -1,074 -2% -12%
               
Sunday Express 2,756 2,525 2,845 231 -89 9% -3%
Sunday Post 386 401 677 -15 -291 -4% -43%
The Mail on Sunday 62,325 63,242 71,831 -917 -9,506 -1% -13%
               
The Observer 4,480 4,013 4,361 467 119 12% 3%
The Sunday Telegraph 1,545 1,570 1,713 -25 -168 -2% -10%
The Sunday Times 78,224 76,923 82,620 1,301 -4,396 2% -5%
Sunday Market 247,997 245,447 263,009 2,550 -15,012 1% -6%
               
Total Market 430,251 426,396 458,482 3,855 -28,231 1% -6%