The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month.

Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t seem to be fright and flight by the buying public but perhaps more a ‘road to Damascus’ moment for dmg Media.

This month shows a decline for both The Daily Mail (-1,800) and the Mail on Sunday, however, the main cause of the drop is that there are no bulks in either title. Considering that they had combined bulks of close to 9,000 last month it really is a change of direction – should it continue.

The Morning market is back by 7% year on year, Sunday Market down 8% and the total market back 7% on the year. Keep a note of those figures as they will re-emerge next Thursday when the Island of Ireland report arrives!

Title Jan-18 Dec-17 Jan-17 M/M Y/Y % M/M % Y/Y
Daily Mirror 31,177 30,950 35,433 227 -4,256 1% -12%
Daily Record 241 246 257 -5 -16 -2% -6%
Irish Daily Star 46,372 46,512 50,940 -140 -4,568 0% -9%
The Sun 57,359 55,931 56,399 1,428 960 3% 2%
Tabloids 135,149 133,639 143,029 1,510 -7,880 1% -6%
Daily Express 2,377 2,391 2,501 -14 -124 -1% -5%
Irish Daily Mail 32,439 34,247 44,930 -1,808 -12,491 -5% -28%
               
The Daily Telegraph 2,003 2,078 2,287 -75 -284 -4% -12%
Financial Times 2,367 2,362 2,412 5 -45 0% -2%
The Guardian 2,122 2,196 2,165 -74 -43 -3% -2%
The Times 9,592 10,020 2,533 -428 7,059 -4% 279%
Morning Market 186,049 186,933 199,857 -884 -13,808 0% -7%
               
Daily Star - Sunday 14,641 15,322 14,819 -681 -178 -4% -1%
The Sun on Sunday 51,643 51,877 52,412 -234 -769 0% -1%
Sunday Mail 687 710 715 -23 -28 -3% -4%
Sunday Mirror 23,723 20,627 24,056 3,096 -333 15% -1%
The People 8,353 7,871 8,945 482 -592 6% -7%
               
Sunday Express 2,790 2,792 2,784 -2 6 0% 0%
Sunday Post 411 448 687 -37 -276 -8% -40%
The Mail on Sunday 62,874 68,117 73,229 -5,243 -10,355 -8% -14%
               
The Observer 4,142 4,317 4,555 -175 -413 -4% -9%
The Sunday Telegraph 1,580 1,679 1,755 -99 -175 -6% -10%
The Sunday Times 75,074 73,464 81,925 1,610 -6,851 2% -8%
Sunday Market 245,918 247,224 265,882 -1,306 -19,964 -1% -8%
               
Total Market 431,967 434,157 465,739 -2,190 -33,772 -1% -7%