December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration.

One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static.

Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies.

The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks

Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y
Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10%
Daily Record 246 245 258 1 -12 0% -5%
Irish Daily Star 46,512 47,349 48,395 -837 -1,883 -2% -4%
The Sun 55,931 54,870 55,269 1,061 662 2% 1%
Tabloids 133,639 133,355 138,425 284 -4,786 0% -3%
Daily Express 2,391 2,347 2,449 44 -58 2% -2%
Irish Daily Mail 34,247 35,151 42,990 -904 -8,743 -3% -20%
               
The Daily Telegraph 2,078 1,957 2,324 121 -246 6% -11%
Financial Times 2,362 2,234 2,395 128 -33 6% -1%
The Guardian 2,196 2,026 2,416 170 -220 8% -9%
The Times 10,020 9,940 2,659 80 7,361 1% 277%
Morning Market 186,933 187,010 193,658 -77 -6,725 0% -3%
               
Daily Star - Sunday 15,322 14,008 13,993 1,314 1,329 9% 9%
The Sun on Sunday 51,877 52,795 52,335 -918 -458 -2% -1%
Sunday Mail 710 745 742 -35 -32 -5% -4%
Sunday Mirror 20,627 21,180 23,052 -553 -2,425 -3% -11%
The People 7,871 8,122 8,670 -251 -799 -3% -9%
               
Sunday Express 2,792 2,688 2,657 104 135 4% 5%
Sunday Post 448 407 641 41 -193 10% -30%
The Mail on Sunday 68,117 69,366 83,773 -1,249 -15,656 -2% -19%
               
The Observer 4,317 4,113 4,170 204 147 5% 4%
The Sunday Telegraph 1,679 1585 1,662 94 17 6% 1%
The Sunday Times 73,464 75,802 81,245 -2,338 -7,781 -3% -10%
Sunday Market 247,224 250,811 272,940 -3,587 -25,716 -1% -9%
               
Total Market 434,157 437,821 466,598 -3,664 -32,441 -1% -7%