Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings).
In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be generated ‘at the till’ and the figures are hard copy sales, old Skool!
The numbers below are all based on November 2017 certificates and bulks have been excluded as they derive little or no revenue to the publishers.
Some points of note:
The most expensive paper on the newsstands is the Saturday edition of the Financial Times at €3.90.
The Daily Star extracts the highest revenue of any title here at €18.6m per annum. The biggest Sunday is the Sunday Times at €10.8m.
In the daily market the paper that gets the biggest uplift for their Saturday edition is The Guardian who see a near fourfold increase on their Monday to Friday edition sales. The FT nearly double they Saturday sale in comparison to the weekly edition and The Telegraph put on an extra 50% .
The Guardian is the paper that charges the highest premium for their Saturday product asking an extra 40% on the weekly cover price. The Telegraph add an extra 35% and the FT an extra 30%.
|Irish Daily Star||39,884||€1.40||53,045||€1.50||€18,655,286|
|Irish Daily Mail||33,960||€1.40||34,105||€1.60||€15,198,976|
|The Daily Telegraph||1,561||€2.00||3,938||€2.70||€1,364,615|
|Daily Star - Sunday||14,008||€1.00||€728,416|
|The Mail on Sunday||59,266||€2.80||€8,629,130|
|The Sunday Telegraph||1,585||€2.50||€206,050|
|The Sunday Times||69,716||€3.00||€10,875,696|