The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop.

In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple copy sales that distorts their figures this month and the same would apply for The Times.

In the Sunday market there is little to report there either. The Sunday tabloids were, in the main, all back month on month.

Month on month the market is down 3%, year on year 6%.

Title Nov-17 Oct-17 Nov-16 M/M Y/Y % M/M % Y/Y
Daily Mirror 30,891 31,564 35,135 -673 -4,244 -2% -12%
Daily Record 245 271 253 -26 -8 -10% -3%
Irish Daily Star 47,349 47,892 49,200 -543 -1,851 -1% -4%
The Sun 54,870 56,560 55,570 -1,690 -700 -3% -1%
Tabloids 133,355 136,287 140,158 -2,932 -6,803 -2% -5%
Daily Express 2,347 2,387 2,363 -40 -16 -2% -1%
Irish Daily Mail 35,151 36,326 41,340 -1,175 -6,189 -3% -15%
               
The Daily Telegraph 1,957 2,047 2,185 -90 -228 -4% -10%
Financial Times 2,234 2,327 2,336 -93 -102 -4% -4%
The Guardian 2,026 2,064 2,211 -38 -185 -2% -8%
The Times 9,940 9,888 2,606 52 7,334 1% 281%
Morning Market 187,010 191,326 193,199 -4,316 -6,189 -2% -3%
               
Daily Star - Sunday 14,008 15,006 14,869 -998 -861 -7% -6%
The Sun on Sunday 52,795 53,501 54,027 -706 -1,232 -1% -2%
Sunday Mail 745 736 679 9 66 1% 10%
Sunday Mirror 21,180 22,251 23,778 -1,071 -2,598 -5% -11%
The People 8,122 7,930 9,387 192 -1,265 2% -13%
               
Sunday Express 2,688 2,935 2,807 -247 -119 -8% -4%
Sunday Post 407 484 617 -77 -210 -16% -34%
The Mail on Sunday 69,366 76,481 78,127 -7,115 -8,761 -9% -11%
               
The Observer 4,113 4,295 4,613 -182 -500 -4% -11%
The Sunday Telegraph 1585 1,701 1,868 256 89 15% 5%
The Sunday Times 75,802 75,686 83,697 116 -7,895 0% -9%
Sunday Market 250,811 261,006 274,469 -10,195 -23,658 -4% -9%
               
Total Market 437,821 452,332 467,668 -14,511 -29,847 -3% -6%