Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies.

Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500 copies. The Mail on Sunday increased by just over 2,000 as well in August. The Sunday Times increase by just over 600 on the previous month.

The market was up by over 11,000 on the month but nearly level year on year.

Title Aug-17 Jul-17 Aug-16 M/M Y/Y % M/M % Y/Y
Daily Mirror 33,559 33,197 36,540 362 -2,981 1% -8%
Daily Record 355 341 353 14 2 4% 1%
Irish Daily Star 51,482 49,100 51,901 2,382 -419 5% -1%
The Sun 58,459 56,140 59,813 2,319 -1,354 4% -2%
Tabloids 143,855 138,778 148,607 5,077 -4,752 4% -3%
Daily Express 2,558 2,619 2,794 -61 -236 -2% -8%
Irish Daily Mail 41,526 40,127 41,055 1,399 471 3% 1%
               
The Daily Telegraph 2,205 2,159 2,433 46 -228 2% -9%
Financial Times 2,171 2,226 2,189 -55 -18 -2% -1%
The Guardian 2,263 2,193 2,332 70 -69 3% -3%
The Times 10,456 10,275 2,953 181 7,503 2% 254%
Morning Market 205,034 198,377 202,363 6,657 2,671 3% 1%
               
Daily Star - Sunday 15,904 16,425 16,403 -521 -499 -3% -3%
The Sun on Sunday 55,876 53,455 57,597 2,421 -1,721 5% -3%
Sunday Mail 772 843 830 -71 -58 -8% -7%
Sunday Mirror 22,782 23,177 25,343 -395 -2,561 -2% -10%
The People 8,583 8,617 9,805 -34 -1,222 0% -12%
               
Sunday Express 3,334 2,619 3,170 715 164 27% 5%
Sunday Post 557 560 708 -3 -151 -1% -21%
The Mail on Sunday 79,551 77,457 79,007 2,094 544 3% 1%
               
The Observer 4,722 4,535 4,481 187 241 4% 5%
The Sunday Telegraph 1,851 1,802 2,065 49 -214 3% -10%
The Sunday Times 76,975 76,318 76,049 657 926 1% 1%
Sunday Market 270,907 265,808 275,458 5,099 -4,551 2% -2%
               
Total Market 475,941 464,185 477,821 11,756 -1,880 3% 0%