June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation.

As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline of 20% - however this time last year The Sun and its Sunday sister were in the middle of a price promotion on the back of the Euro’s. So that accounts for their above average decline in sales year on year. The other Tabloids would have also been boosted by the football in ’16 so we are not comparing like with like.

The Times had an increase of 7,200 on the month which we can attribute to two factors: firstly is an increase on ‘retail’ sales to over 4,000 (from around 2,500). However the majority were “Below Full Rate. Secondly there were over 5,000 “multiple copy sales” compared to none the previous month. So, the meteoric increase in sales is more down to a massaging of the numbers rather than a stampede to the retail outlets.

The Sunday numbers comparisons were similarly affected by the Euros in ’16 across the tabloids and above that, there is very little in out of the ordinary.

I mentioned before that when the monthly numbers are averaged to a six month figure and compared to the papers that only file a half year figure – the correlation between the two sets of data are very strong, its 0.97 which is close to a “perfect positive relationship”

Calculating to the six month figures for the titles here shows that compared to the first half of 2016, they are showing a combined decline of 7%.

It was therefore interesting to read in the trading statement from Independent News and Media yesterday their take on the circulation declines where they state “Whilst INM has market leading titles, circulation continues to decline at c7% year on year.”

Title Jun-17 May-17 Jun-16 M/M Y/Y % M/M % Y/Y
Daily Mirror 32,804 33,142 35,993 -338 -3,189 -1% -9%
Daily Record 269 303 269 -34 0 -11% 0%
Irish Daily Star 49,336 48,939 53,513 397 -4,177 1% -8%
The Sun 55,402 54,407 69,115 995 -13,713 2% -20%
Tabloids 137,811 136,791 158,890 1,020 -21,079 1% -13%
Daily Express 2,558 2,532 2,575 26 -17 1% -1%
Irish Daily Mail 41,282 40,091 48,199 1,191 -6,917 3% -14%
               
The Daily Telegraph 2,181 2,161 2,386 20 -205 1% -9%
Financial Times 2,271 2,264 2,307 7 -36 0% -2%
The Guardian 2,295 2,160 2,463 135 -168 6% -7%
The Times 9,820 2,544 2,879 7,276 6,941 286% 241%
Morning Market 198,218 188,543 219,699 9,675 -21,481 5% -10%
               
Daily Star - Sunday 15,081 14,905 15,313 176 -232 1% -2%
The Sun on Sunday 53,222 51,364 66,767 1,858 -13,545 4% -20%
Sunday Mail 735 779 723 -44 12 -6% 2%
Sunday Mirror 22,298 23,121 24,726 -823 -2,428 -4% -10%
The People 8,476 8,656 9,346 -180 -870 -2% -9%
               
Sunday Express 2,953 3,148 3,145 -195 -192 -6% -6%
Sunday Post 611 657 749 -46 -138 -7% -18%
The Mail on Sunday 76,464 78,110 85,309 -1,646 -8,845 -2% -10%
               
The Observer 4,593 4,187 4,977 406 -384 10% -8%
The Sunday Telegraph 1,798 1,723 2,232 75 -434 4% -19%
The Sunday Times 77,099 77,223 75,967 -124 1,132 0% 1%
Sunday Market 263,330 263,873 289,254 -543 -25,924 0% -9%
               
Total Market 461,548 452,416 508,953 9,132 -47,405 2% -9%