2017 Q1 Results

The JNLR Radio research for Q4 2016 is available .

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The final chapter on 2016 with the ABC's for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers.

December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales.

No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The Daily Mail added 1,600 – half from retail sales and half from multiple copy sales.

The Sun on Sunday dropped back 1,600. The Mirror and People also fell, not in the same numbers. The People, with a figure of 8,670, looks like it will fall further in 2017 and you’d have to wonder at what point will it be jettisoned from the Irish Market. The Irish sale only represents 3% of the overall sale – is that enough to keep flogging a dead horse?

The Mail on Sunday, is ostensibly, up 5,600 - almost all of that lift courtesy of the wardrobe department.

Overall the market is down 1,000 on the month and 23,000 year on year.

Title Dec-16 Dec-15 Nov-16 Y/Y M/M % Y/Y % M/M
Daily Mirror 34,503 38,607 35,135 -4,104 -632 -11% -2%
Daily Record 258 254 253 4 5 2% 2%
Irish Daily Star 48,395 54,498 49,200 -6,103 -805 -11% -2%
The Sun 55,269 55,324 55,570 -55 -301 0% -1%
Tabloids 138,425 148,683 140,158 -10,258 -1,733 -7% -1%
Daily Express 2,449 2,405 2,363 44 86 2% 4%
Irish Daily Mail 42,990 45,922 41,340 -2,932 1,650 -6% 4%
               
The Daily Telegraph 2,324 2,493 2,185 -169 139 -7% 6%
Financial Times 2,395 2,252 2,336 143 59 6% 3%
The Guardian 2,416 2,404 2,211 12 205 0% 9%
The Times 2,659 2,465 2,606 194 53 8% 2%
Morning Market 193,658 206,624 193,199 -12,966 459 -6% 0%
               
Daily Star - Sunday 13,993 15,496 14,869 -1,503 -876 -10% -6%
The Sun on Sunday 52,335 51,738 54,027 597 -1,692 1% -3%
Sunday Mail 742 667 679 75 63 11% 9%
Sunday Mirror 23,052 27,964 23,778 -4,912 -726 -18% -3%
The People 8,670 10,587 9,387 -1,917 -717 -18% -8%
               
Sunday Express 2,657 2,989 2,807 -332 -150 -11% -5%
Sunday Post 641 849 617 -208 24 -24% 4%
The Mail on Sunday 83,773 88,229 78,127 -4,456 5,646 -5% 7%
               
The Observer 4,170 4,584 4,613 -414 -443 -9% -10%
The Sunday Telegraph 1,662 2,059 1,868 -397 -206 -19% -11%
The Sunday Times 81,245 77,714 83,697 3,531 -2,452 5% -3%
Sunday     Market 272,940 282,876 274,469 -9,936 -1,529 -4% -1%
               
Total Market 466,598 489,500 467,668 -22,902 -1,070 -5% 0%

sunday 2016

Morning 2016