2017 Q1 Results

The JNLR Radio research for Q4 2016 is available .

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“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues.

I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one!

In the morning all the tabloids took a hit and The Sun took a big one down 3,000 copies on the month. The Daily Star was down shy of 2,000 and the Mirror down 1,300. Combined with the others the morning was down 6,000 or 8% on the year.

The Sundays saw The Sunday Sun fall 2,600 on the previous month and the Mirror drop 1,400. The ‘winner’ this month was, ostensibly, the Sunday Times adding a hefty 4,000 onto its figure. However, once the tree is shook, 5,600 multiple copy sales fall out.

Again, it’s within the rules and nobody likes the ‘hurler on the ditch’ but, to note, it’s a big change on August and a complete change of direction on October 2015 where there were no multiples copy sales at all. News UK have this year dabbled in the multiples to varying degrees and although pulled back a little with the Sun(s) seem to be full steam ahead with the Sunday Times.

Title Oct-16 Oct-15 Sep-16 Y/Y M/M % Y/Y % M/M
Daily Mirror 35,192 40,134 36,540 -4,942 -1,348 -12% -4%
Daily Record 281 279 353 2 -72 1% -20%
Irish Daily Star 50,091 54,115 51,901 -4,024 -1,810 -7% -3%
The Sun 56,649 58,031 59,813 -1,382 -3,164 -2% -5%
Tabloids 142,213 152,559 148,607 -10,346 -6,394 -7% -4%
Daily Express 2,436 2,579 2,794 -143 -358 -6% -13%
Irish Daily Mail 42,438 47,609 41,055 -5,171 1,383 -11% 3%
               
The Daily Telegraph 2,228 2,536 2,433 -308 -205 -12% -8%
Financial Times 2,397 2,335 2,189 62 208 3% 10%
The Guardian 2,213 2,427 2,332 -214 -119 -9% -5%
The Times 2,614 2,502 2,953 112 -339 4% -11%
Morning Market 196,539 212,547 202,363 -16,008 -5,824 -8% -3%
               
Daily Star - Sunday 16,315 9,006 16,403 7,309 -88 81% -1%
The Sun on Sunday 55,020 55,074 57,597 -54 -2,577 0% -4%
Sunday Mail 733 769 830 -36 -97 -5% -12%
Sunday Mirror 23,942 28,955 25,343 -5,013 -1,401 -17% -6%
The People 9,207 10,898 9,805 -1,691 -598 -16% -6%
               
Sunday Express 3,017 3,071 3,170 -54 -153 -2% -5%
Sunday Post 617 1,066 708 -449 -91 -42% -13%
The Mail on Sunday 77,723 85,411 79,007 -7,688 -1,284 -9% -2%
               
The Observer 4,636 4,664 4,481 -28 155 -1% 3%
The Sunday Telegraph 1,895 2,179 2,065 -284 -170 -13% -8%
The Sunday Times 80,136 79,772 76,049 364 4,087 0% 5%
Sunday     Market 273,241 280,865 275,458 -7,624 -2,217 -3% -1%
               
Total Market 469,780 493,412 477,821 -23,632 -8,041 -5% -2%

Below: a slightly different take on the past few years.

6years