The penultimate month in ’15 brings little by way of cheer. The only change in the ABC’s is that they now have a new report which measures the digital editions of the papers – not that it’s going to make a huge difference here as they report a total of 110 digital sales in November in Ireland – across all titles!

Their new format is also a little confusing as the ABC report no ‘digital edition’ sales for the Sunday Times last month but the paper has a certificate for their ‘tablet edition’ where they claim over 95,000 sales in November.

Why that’s not in the digital report is beyond me, but it’s endemic in the digital world where standards (not the moral compass type) shift and terminology and acronyms change daily.

The tabloids set a few records this month and not good ones. The Daily Star at this point is perilously close to falling below 50,000, which could, projecting forward, happen around March or April of ’16. The real tragedy behind their November figure is that The Star has now slipped to just below half of its peak of 108,221 set in 2005.

Compound that with the fact that the Daily Mirror slipped onto the 30’s for the first time last month, can we begin to hear the death knell of the tabloids?

Other notables in the numbers would be the continuing collapse of the sales of the Daily Star on Sunday down now to 7,000. And the Sunday Times had a Lazarus style rebound adding 1,700 to its numbers the first decent increase they have had in many months

 tabloids

Title Nov-15 Nov-14 Oct-15 Y/Y M/M % Ch Y/Y
Daily Mirror  39017 45,095 40,134 -6,078 -1,117 -13%
Daily Record 259 272 279 -13 -20 -5%
Irish Daily Star 53,223 56,759 54,115 -3,536 -892 -6%
The Sun 56,084 57,336 58,031 -1,252 -1,947 -2%
Tabloids 148,583 159,462 152,559 -10,879 -3,976 -7%
Daily Express 2,407 2,539 2,579 -132 -172 -5%
Irish Daily Mail 46,592 45,103 47,609 1,489 -1,017 3%
             
The Daily Telegraph 2,479 2,540 2,536 -61 -57 -2%
Financial Times 2,313 2,390 2,335 -77 -22 -3%
The Guardian 2,354 2,523 2,427 -169 -73 -7%
The Times 2,488 2,174 2,502 314 -14 14%
Morning Market 207,216 216,731 212,547 -9,515 -5,331 -4%
             
Daily Star - Sunday 7,064 16,855 9,006 -9,791 -1,942 -58%
The Sun/NotW 55,739 53,921 55,074 1,818 665 3%
Sunday Mail 769 816 769 -47 0 -6%
Sunday Mirror 28,006 31,662 28,955 -3,656 -949 -12%
The People 10,202 12,469 10,898 -2,267 -696 -18%
             
Sunday Express 3,002 3,080 3,071 -78 -69 -3%
Sunday Post 912 478 1,066 434 -154 91%
The Mail on Sunday 88,759 94,356 85,411 -5,597 3,348 -6%
             
The Observer 4,669 4,967 4,664 -298 5 -6%
The Sunday Telegraph 2,149 2,239 2,179 -90 -30 -4%
The Sunday Times 81,475 86,290 79,772 -4,815 1,703 -6%
Sunday   Market 282,746 307,133 280,865 -24,387 1,881 -8%
             
Total Market 489,962 523,864 493,412 -33,902 -3,450 -6%