There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business.
We have no analytics data, circulation numbers on a shoe sting and the regional ABC’s (from IN&M) were withdrawn some years back as it they didn’t “resonate” with the advertising community. Oh this fast moving world…
Anyway. The Mirror and The Star are down roughly 1,000 each and the Sun was spared a four digit decline dropping only 360. The Mail shifted an extra 7,000 on the back of promotions.
That increase was balanced in Ballsbridge by the Mail on Sunday dropping 7,800. The Sunday Times had an unusually bad month dropping over 3,000 (or 4%) on the month. Nothing unusual about falling circulation, but that would be a little hefty and from the numbers here, there was no benefactor of that drop.
Market down 42,000 on the year and 6,000 on the month.
|Title||Jun-15||Jun-14||May-15||Y/Y||M/M||% Ch Y/Y|
|Irish Daily Star||55,719||59,753||56,799||-4,034||-1,080||-6.8%|
|Irish Daily Mail||58,949||51,714||51,561||7,235||7,388||14.0%|
|The Daily Telegraph||2,648||2,761||2,688||-113||-40||-4.1%|
|Daily Star - Sunday||15,693||19,847||15,637||-4,154||56||-20.9%|
|The Mail on Sunday||85,121||100,040||92,958||-14,919||-7,837||-14.9%|
|The Sunday Telegraph||2,376||2,534||2,464||-158||-88||-6.2%|
|The Sunday Times||78,187||86,590||81,534||-8,403||-3,347||-9.7%|