The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to the Daily Mail’s numbers for the month.

Turning to the Sundays: The People is very close to dipping into four digits dropping 4% on the month and 20% over the year. The Sunday Times dropped 1,500 over the month or 2%. It’s a somewhat surprising figure given the publicity they rightly garnered in publishing the Murphy Dail transcripts on the last Sunday of last month (included in their figure here).

Title May-15 May-14 Apr-15 Y o Y M o M Y % +/- M % +/-
Daily Mirror 41,938 50,548 42,865 -8,610 -927 -17% -2%
Daily Record 283 438 311 -155 -28 -35% -9%
Irish Daily Star 56,799 62,080 59,030 -5,281 -2,231 -9% -4%
The Sun 57,594 60,874 58,034 -3,280 -440 -5% -1%
Tabloids 156,614 173,940 160,240 -17,326 -3,626 -10% -2%
Daily Express 2,598 2,840 2,552 -242 46 -9% 2%
Irish Daily Mail 51,561 50,023 47,586 1,538 3,975 3% 8%
               
The Daily Telegraph 2,688 2,768 2,609 -80 79 -3% 3%
Financial Times 2,398 2,475 2,388 -77 10 -3% 0%
The Guardian 2,603 2,826 2,591 -223 12 -8% 0%
i              
The Independent              
The Times 2,447 2,250 2,379 197 68 9% 3%
Morning Market 220,909 237,122 220,345 -16,213 564 -7% 0%
               
Daily Star - Sunday 15,637 19,060 16,073 -3,423 -436 -18% -2%
The Sun/NotW 53,358 54,541 53,023 -1,183 335 -2% 1%
Sunday Mail 789 885 729 -96 60 -11% 7%
Sunday Mirror 29,773 33,774 29,909 -4,001 -136 -12% 0%
The People 10,636 13,346 11,113 -2,710 -477 -20% -4%
               
Sunday Express 3,362 3,562 3,076 -200 286 -6% 8%
Sunday Post 861 559 915 302 -54 54% -10%
The Mail on Sunday 92,958 100,157 92,091 -7,199 867 -7% 1%
               
Independent on Sunday              
The Observer 5,143 5,092 4,765 51 378 1% 7%
The Sunday Telegraph 2,464 2,370 2,169 94 295 4% 12%
The Sunday Times 81,534 89,173 83,101 -7,639 -1,567 -9% -2%
Sunday   Market 296,515 322,519 296,964 -26,004 -449 -8% 0%
               
Total Market 517,424 559,641 517,309 -42,217 115 -8% 0%

May 2015