Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month. However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well.
The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a reduction in their Multiple Copy Sales figure which dropped by over 3,000 month on month. The rest of the mornings are minimal in terms of movement and reporting worth.
In the Sundays the tabloids all lost out, with the Sunday Sun and the Sunday Mirror the heaviest losers. The Sunday Times was the biggest faller in actual copies dropping 1,6,00 on the month. This is on the back of a 3,500 fall last month and it has lost close to 10,000 copies since the start of the year.
Finally a note for the diary: on the 21st we’ll finally get to see the circulation data for the laggards in the business when the last remaining papers reveal their numbers in the Island of Ireland Report. There will be the usual fanfare and euphemistic reporting in an aim to disguise the reality of the situation.
The papers under scrutiny here are down 7% on the year – I’d expect something similar with the tail end of the papers.
|Title||Jul-14||Jul-13||Jun-14||Y/Y||M/M||% Ch Y/Y|
|Irish Daily Star||59,602||64,172||59,753||-4,570||-151||-7.1%|
|Irish Daily Mail||45,152||47,174||51,714||-2,022||-6,562||-4.3%|
|The Daily Telegraph||2,804||2,971||2,761||-167||43||-5.6%|
|Daily Star - Sunday||19,696||22,234||19,847||-2,538||-151||-11.4%|
|The Mail on Sunday||100,453||101,632||100,040||-1,179||413||-1.2%|
|Independent on Sunday|
|The Sunday Telegraph||2,559||2,737||2,534||-178||25||-6.5%|
|The Sunday Times||84,909||92,331||86,590||-7,422||-1,681||-8.0%|