February 2013 ABC's - SEO Ireland, Search Engine Optimisation, Media and Marketing Consulting

February 2013 ABC's

This month see a dose of reality in the figures, if not a slightly inflated dose. For the past few months there has been an absence of a comparison for the Sun on Sunday – which had the effect of distorting the market by somewhat overinflating it. However it was February 2012 that the Sun on Sunday first revealed itself with a none too flattering debut of 109,000. It means that February ’13 is the first month where we can compare the Sun to a figure for the previous year.  

It reveals that the paper has lost over 50,000 sales year on year. Granted the comparison is to the first edition figure which will normally have a large subscription.   

Again this month the tabloids in the morning take some punishment dropping 4,000 collectively over the month and 18,000 over the year. The Sun lost nearly 2,000 and is easing itself closer to dropping below the 60 mark (and I suggest the Daily Star might follow it shortly after).

The Sunday Market was up marginally, the Mail on Sunday adding 1,600 and the Sunday Mirror down nearly 2,000, which was a larger than normal drop for that title.

 sun tab Mor tab

Over the twelve months, close to 100,000 people have deserted the Sunday market, in one form or another. The two ways of doing that: quitting the market altogether or cutting back, once buying two papers now only one. That underlying disaster has always been there but it was masked by having the Sun (Sunday) figure and no figure to compare it against, thus distorting and inflating the real numbers.

However, spare a though for the Sun (Sunday) across the water. Launching at a figure of 3.213m it is now down to 1.912 a 40% decline year on year.

Title Feb-13 Feb-12 Jan-13 YoY MoM
Daily Mirror  55,614 58,114 56,842 -2,500 -1,228
Daily Record 491 632 459 -141 32
Irish Daily Star 67,051 76,514 68,213 -9,463 -1,162
The Sun 64,964 71,576 66,823 -6,612 -1,859
188,120 206,836 192,337 -18,716 -4,217
Daily Express 2,766 2,825 2,706 -59 60
Irish Daily Mail 51,409 50,548 51,272 861 137
The Daily Telegraph 2818 2,815 2,907 -2,815 -89
Financial Times 2,849 3,369 2,810 -520 39
The Guardian 2,996 3,277 3,213 -281 -217
i 776 515 756 261 20
The Independent 0 813 0 0 0
The Times 2,073 2,085 2,070 -12 3
Morning Market 253,807 273,083 258,071 -21,281 -4,264
Daily Star - Sunday 23,025 34,386 22,351 -11,361 674
The Sun/NotW 58,234 109,450 58,749 -51,216 -515
Sunday Mail 1,048 1,360 979 -312 69
Sunday Mirror 40,003 57,012 41,910 -17,009 -1,907
The People 16,591 24,803 16,980 -8,212 -389
Sunday Express 3,370 3,643 2,550 -273 820
Sunday Post 607 724 621 -117 -14
The Mail on Sunday 107,492 109,042 105,827 -1,550 1,665
Ind. on Sunday 0 1,331 0 0 0
The Observer 5,783 6,551 5,881 -768 -98
The Sunday Telegraph 2,666 2,879 2,697 -61 -31
The Sunday Times 102,464 108,599 600 -6,135 864
Sunday  Market 361,283 459,780 360,145 -97,014 1,138
Racing Post 0 5,374 0 -5,374 0
Total Market 615,090 738,237 618,216 -123,669 -3,126

 

Share this post

Submit to DeliciousSubmit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn

Disqus Comments:

 

comments powered by Disqus 

July December 2014 ABC's

Island of Ireland ABC figures July Dec2014.

newas33

Read More

August ABC's

The ABC figures for August 2015 are now released.

Newspaper plane

Read More

JNLR Q2 2015

The JNLR Radio research for Q2 2015 is available .

radio mic 200

Read More

News In Print

  • ABC Circulation August 2015
  • ABC Circulation Jan June 2015 - revised!
  • Forthcoming ABC's?
  • JNRS Newspaper Readership 2015/14
  • ABC Circulation July 2015
  • ABC Circulation June 2015

The football Gods look like the looked kindly on some of the titles as their

Read More

Clarity:   Now, I've had to amend this on the back of the numbers for

Read More

I was doing a little spade work earlier for the forthcoming ABC Island of Ireland

Read More

At the outset I’d apologise on behalf of the Newspaper industry: the table below is

Read More

Just a brief one today! The mornings show a ‘blue moon’ event with The Sun

Read More

There’s very little in terms of reporting this month. It marks the half way point

Read More

Search