Just because the month on month figures are devoid of their now customary minuses, it doesn’t mean things are getting better - is simply because January is being compared to a very slow December.  You only have to glance at the Year on Year column to see the real picture.

All the tabloids bounced back after the festivities and all kept their relative positions. The Daily Mail got a lift of close to 1,000 and the morning market is 6,000 for the better month on month but 18,000 down year on year.

In the Sunday bundle the Daily Star fell by 1,000 and it looks as if it was picked up by the Sunday Mirror. The Mail on Sunday also fell by 1,000. The Sunday Sun looks as if its picked the mid 50’s to settle down in but that’s some was off the numbers for its previous incarnation.       

The Sunday Times lifted itself back over the 100 mark this month but in absolute numbers it’s the paper with the biggest year on year difference at over 13,000 down. Looking at that in percentage terms the trophy goes to the Daily Star Sunday at 37% down year on year. Just to note: there was no cert for the Racing Post in this month’s release.  

The Headline: down 33,000 in the twelve months. Morning down nearly 7%, Sunday down 3% (18% ex-Sunday Sun which is another way to look at it).

Small update on the Racing Post – they went to a six month certificate. Their business is a very date base and therefore moveable feast. The big meeting in Punchestown can be April one year and May the next thuse shifthing figures from one cert to the next. Comparing months year on year can be very misleading. 

So smoothing out those bumps into a six month average will mean that those less familiar with the business of racing, soccer, F1 (I could go on!) have a more stable (get it?) figure.     

Title Jan-13 Jan-12 Dec-13 YoY MoM
Daily Mirror  56,842 59,470 55,913 -2,628 929
Daily Record 459 551 477 -92 -18
Irish Daily Star 68,213 76,560 66,941 -8,347 1,272
The Sun 66,823 73,283 65,714 -6,460 1,109
192,337 209,864 189,045 -17,527 3,292
Daily Express 2,706 2,831 2,689 -125 17
Irish Daily Mail 51,272 50,329 48,672 943 2,600
The Daily Telegraph 2,907 2,932 2,802 -25 105
Financial Times 2,810 3,231 2,865 -421 -55
The Guardian 3,213 3,562 3,175 -349 38
i 756 479 767 277 -11
The Independent 0 838 0 -838 0
The Times 2,070 2,108 2,065 -38 5
Morning Market 258,071 276,174 252,080 -18,103 5,991
Daily Star - Sunday 22,351 35,353 23,360 -13,002 -1,009
The Sun/NotW 58,749 56,749 58,749 2,000
Sunday Mail 979 1,162 1,055 -183 -76
Sunday Mirror 41,910 61,365 40,716 -19,455 1,194
The People 16,980 26,104 16,688 -9,124 292
Sunday Express 2,550 3,842 3,458 -1,292 -908
Sunday Post 621 823 627 -202 -6
The Mail on Sunday 105,827 115,186 106,851 -9,359 -1,024
Independent on Sunday 1,298 -1,298 0
The Observer 5,881 7,034 6,220 -1,153 -339
The Sunday Telegraph 2,697 2,778 2,559 -81 138
The Sunday Times 101,600 114,614 98,132 -13,014 3,468
Sunday  Market 360,145 369,559 356,415 -9,414 3,730
Racing Post 5,411 -5,411 0
Total Market 618,216 651,144 608,495 -32,928 9,721