December 2012 ABC Irish Newspaper Circulations - SEO Ireland, Search Engine Optimisation, Media and Marketing Consulting

December 2012 ABC Irish Newspaper Circulations

The results for the final month of 2012 are in and, surprisingly, no good news in that batch of figures. December is generally a slow month for newspaper sales and this year is fairly consistent with last year – back about 3% month on month.     

The Star took yet another step backward loosing 2,000 copies on the month falling to an historically low 66,000. Not to put too fine a point on it, but they have lost nearly 6,500 copies since August alone and 8,000 on the year. It’s something of a freefall.  Its close rival, The Sun, also saw its sales dropping by 2,000 to just shy of 66,000. The Daily Mirror bucked the trend and put on 500 copies.

Two of the big fallers were the Sunday Sun which dropped nearly 6,000 copies in the month and is now down to 56,000. A cursory glance at the figures from the main paper shows that it’s heading in the same direction.

The Sunday Times dropped nearly 4,000 on the month copies and tipped it under the 100,000 mark (again).  It’s down nearly 7,000 year on year.

The morning market is down 6% year on year and the Sunday up 2.2%. Remove the Sunday Sun to compare like with like and the Sunday market is down nearly 11%.

These are the final figures for these papers. If the laggards in the business had their fingers out then today we could be analysing the six month figures for July December. But that would be too fast passed and we have to wait until the 21st of February for those figures to be published.  

Title Dec-12 Dec-11 Nov-12 Y/Y Y/Y % M/M
Daily Mirror  55,913 56,360 55,354 -447 -0.8% 559
Daily Record 477 531 500 -54 -10.2% -23
Irish Daily Star 66,941 75,331 69,017 -8,390 -11.1% -2,076
The Sun 65,714 70,597 67,737 -4,883 -6.9% -2,023
Tabloids 189,045 202,819 192,608 -13,774 -6.8% -3,563
Daily Express 2,689 3,037 2,754 -348 -11.5% -65
Irish Daily Mail 48,672 48,569 49,081 103 0.2% -409
The Daily Telegraph 2,802 2,969 2,759 -167 -5.6% 43
Financial Times 2,865 3,520 2,913 -655 -18.6% -48
The Guardian 3,175 3,580 3,139 -405 -11.3% 36
i 468 0
The Independent 0 858 2,913 -858
The Times 2,065 2,187 2,097 -122 -5.6% -32
Morning Market 251,313 268,007 258,264 -16,694 -6.2% -6,951
Daily Star - Sunday 23,360 35,500 22,659 -12,140 -34.2% 701
The Sun/NotW 56,749 62,560 -5,811
Sunday Mail 1,055 1,206 1,060 -151 -12.5% -5
Sunday Mirror 40,716 58,939 39,726 -18,223 -30.9% 990
The People 16,688 25,896 17,645 -9,208 -35.6% -957
Sunday Express 3,458 3,891 3,195 -433 -11.1% 263
Sunday Post 627 716 636 -89 -12.4% -9
The Mail on Sunday 106,851 106,731 107,797 120 0.1% -946
Independent on Sunday 1,426 - -1,426
The Observer 6,220 6,770 6,406 -550 -8.1% -186
The Sunday Telegraph 2,559 2,474 2,536 85 3.4% 23
The Sunday Times 98,132 105,101 101,851 -6,969 -6.6% -3,719
Sunday  Market 356,415 348,650 366,071 7,765 2.2% -9,656
Racing Post 5,580 6,169 5,345 -589 -9.5% 235
Total Market 613,308 622,826 629,680 -9,518 -1.5% -16,372
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