It’s sometimes very difficult to reconcile the two public numeric’s of Newspapers; circulation data and readership data. The newspapers are very much on a downward trajectory in the circulation theatre, but the recently released JNRS data in many cases tell a very different story.

In the mornings, the Independent and the Times lost 7% and 11% respectively whilst the tabloids made great strides – unlike the data in their circulation figures.  The Daily Mail made the biggest gains in the morning market.

The Sunday Independent is still the biggest read paper in Ireland, followed by the Sunday World and they reach nearly a quarter of the republics population ever Sunday. Naturally enough the Sunday Mirror made the biggest gains on the back of the News of the World closure. The Sunday Times fell back by 8%, the biggest fall in the Sunday market.

Daily Titles 2012/11 '000 %   '0002 %3 +/-'000 +/-%
Irish Independent 465 12.90%   500 13.90% -35 -7.00%
The Irish Times 287 8.00%   324 9.00% -37 -11.42%
Irish Examiner 169 4.70%   169 4.70% 0 0.00%
Irish Daily Star 348 9.60%   327 10.40% 21 6.42%
Irish Daily Mirror 208 5.80%   207 5.80% 1 0.48%
Irish Sun 297 8.20%   276 7.70% 21 7.61%
Irish Daily Mail 159 4.40%   141 3.90% 18 12.77%
               
Evening Herald 223 6.20%   235 6.50% -12 -5.11%
               
Sunday Independent 914 25.30%   971 27.10% -57 -5.87%
Sunday World 802 22.20%   807 22.50% -5 -0.62%
Sunday Business Post 162 4.50%   164 4.60% -2 -1.22%
The Sunday Times 367 10.20%   400 11.10% -33 -8.25%
News of the World       539 15.00%    
Irish Sunday Mirror 195 5.40%   159 4.40% 36 22.64%
Irish Mail on Sunday 345 9.60%   330 9.20% 15 4.55%
               
Irish Farmers Journal 237 6.60%   227 6.30% 10 4.41%