ABC Newspaper Circulation August 2017

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase.…

The “Reuters Institute Digital News Report” was released last week with some very interesting results. The report covers ore than forty different countries researching the extent of media usage in that country and, more specifically, digital usage when it comes to sources of news.

It’s a huge endeavour and the Institute very kindly gave me a copy of the raw data to fool around with. You can have a look at the broader results here.…

Irish Newspaper Circulation January-June 2017

The Island of Ireland report for the National newspapers ABC’s was released covering the period January to June 2017.

Looking at the overall picture, the market for National newspapers has fallen by 8.2% over the last twelve months.…

The ABC's for the monthly certificates came out today, as well as the Island of Ireland Report. Results are below.

Nothing out of the ordinary in any of the figures. The Daily Star Sunday had a good month adding 9% and the Mirror and People all showed increases.…

June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation.

As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline of 20% - however this time last year The Sun and its Sunday sister were in the middle of a price promotion on the back of the Euro’s.…

May circulation figures throw up nothing out of the ordinary this month. In the morning the tabloids are down collectively nearly 7,000 with the Daily Star dropping 2,700 on the month and The Sun not far off that down 2,400. The morning market is down 8,000 driven mainly by the fall in tabloid sales.

Like the morning market, the Sunday market is continuing the downward trend.…

April newspaper circulation sees that the morning papers actually increased circulation month on month by just over 1,000. The tabloids held firm on March bar The Star who lost 600 copies. The Daily Mail added over 1,000 without tinkering too much with their bulk figure. The market was up 3% on the month and down 8% on the year.…

It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion's share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet.

The Sunday market doesn’t get a lift from Cheltenham.…

February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales.

The Daily Star on Sunday defied all odds and managed a 1,300 increase in sales whilst the Sun on Sunday and The Sunday Mirror felt a drop of roughly 700 copies each.…

World and Herald Editorial to merge

Interesting developments in IN&M where they have decided to combine the newsrooms of The Herald and Sunday World into a seven day operation “with a focus on news investigations, top quality sports journalism and entertainment”.

This new setup will report to a “tabloid platform” editor who will be responsible for both the print and digital formats of both titles. The print and digital formats will retain their separate brand identities but their backroom operations will be merged and, interestingly, the titles are “likely to have its own editor under the new arrangement” – so no guarantees there.

There’s no mention of the Daily Star in this arrangement and a notable omission I believe.…

Irish Newspaper Circulation July-Dec 2016 Island of Ireland Report

Probably the bellwether statistic of recent times is the rate of decline in circulation year on year. The Island of Ireland Report July-Dec 2016 shows that in the latter half of 2016 the Sunday and morning markets have reversed any small gains they had made in the last few years.

You can clearly see from the graphic below that, whilst not setting the world alight, the most recent few reports show the market moving somewhat in the right direction and that the rate of decline was ‘improving’ or static at best. This report indicates that the market has fallen in 2016 and the rate of decline is back to where it was around 2012.…

As the Island of Ireland report hit the desk today I'm going to limit the analysis on the January monthly ABC's!  …

 ABC Circulation Newspaper Sales December 2016

The final chapter on 2016 with the ABC's for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers.

December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales.

No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The Daily Mail added 1,600 – half from retail sales and half from multiple copy sales.…

Less than ten years ago the Irish Daily Star published their ABC cert for July December 2007. It turned in at 112,040 – a record high (or a new high at that point). The paper had been on a winning streak since 2001 when it first crossed the 100,000 threshold and stayed there until the last six months of 2009. November sees another benchmark for the title as it dips below 50,000 for the first time.…

It’s a bit much in terms of data, but none the less very interesting given the happenings across the pond over the last twelve months. The UK NRS readership data was released this week giving a plethora of data across various media where publications are available.

It’s worth pointing out that the categories are not exclusive: print is not print only. A person answering that the saw a print edition of a paper may also have seen it via a PC or mobile/tablet.…

ABC Circulation October 2016

“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues.

I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one!…

The September ABC figures today do little to stir the digits into tapping the keys. All very much as expected with some of the gains made in the July/August period slowly dwindling away this month.

The Sun fell back 1,500 but much of that was self-inflicted. At one point (May) they were running at near 2,000 copies per month in ‘bulks’ but this shrunk to 530 bulks for September and probably accounts for most of their fall.…

August 2016 ABC Newspaper Circulation

If there’s one thing we learn from the figures this month, it’s that there’s a particular fickleness to tabloid readers. I said in June that the Sun’s €.50 promotion could have cost the company in the region of €600k in foregone revenue for that month. And you’d expect some ROI on that, but the figure for this month is 1,700 above May and a lonely 34 copies above April.…

ABC Jan-June 2016 Overview

If you ever find yourself at soiree, you know the ones where the Ferrero Rocher are tumbling about with reckless abandonment and you are asked ‘how’s the newspaper business in Ireland’ the most succinct answer, where your inquisitor will need to ask little else, is: “Every week we sell 1.5m less newspapers that we did five years ago”.

The six month ABC’s were released today or the Island of Ireland Report as its otherwise known. The report shows that newspapers in Ireland are having a torrid time.…

 ABC Jan-June 2016 Sunday Market

The Sunday Independent dropped below two hundred thousand to land on 199,000 and even 12,000 bulks couldn’t save them. They lost 14,000 over the year or 6.7% slightly above the overall Sunday Market decline.

They further widened the gap between themselves and nearest rival, the Sunday World who had a bad first half dropping 15,000copies (unfortunate top spot accolade for that decline) over the year.…