I normally keep a tighter rein on the outpourings of comscore, but have been sadly remiss of late and missed two gems from an Irish perspective- it’s a sad reflection that we have to look to a US based organisation to get some solid figures on Ireland.
The research was conducted in September 2013 and shows that eight out of ten Europeans visited News & Information site in September. The Nordic countries lead the way taking the top three spots, followed then by Ireland with 96% of Irish internet users visiting a News & Information site that month. It interesting to note that we are passionate about news consumption - so long as it’s free!
Another piece of research they conducted concerned the site that we vist in Ireland and how they compare to the same data last year.
As you can see, the most visited site was IN&M (independent.ie, their regional’s, grabone.ie etc) with just shy of a million people visiting one of their sites in September. The Mail online nicked the second berth from the Irish Times this year, but both papers recording a drop in visitors over the year.
The Guardian and Telegraph record 422,000 and 326,000 visitors a month in September 13. Considering that they sell around 3,000 print copies here each every morning, it’s something of a leap in ‘interest’ for those titles.
The Mirror Online gained 66% in web visitors here over the year and it has to be down to their revamped and Irish only website. And just to show the depth of our culture we have the New York Times and Gazeta included in the top ten!