Latest data from Comscore shows the state of the Internet in the European region.  It shows that in the European region nearly 400m people went online in June 2012 and spent, on average, just shy of 26 hours online during the month.

In our own case, Ireland had 2.8m people online in June 2012 who spend on average just over 20 hours online.  Really to look at the figures in a more balances way would be to see the percentage penetration of each country (which I might return to).

In terms of ‘engagement’, surfers in the UK spend nearly eighteen hours a month more online than the Irish. In fact the UK spends more time on line than any other European country (by contrast, the Austrians spend little or no time online – only 13 hours per month!). Given that Hitwise suggest that the most popular search term in the UK is ‘Facebook’ you can guess where they spend that time on line.

While the Irish have, over the year, spent slightly less time on line on average the number of visitors online has increased by a fairly substantial 16% the 3rd highest increase after Italy and Russia. Why there would have been such an increase in net users could be down to a growing increase in mobile devices/tablets. 

Country Total Unique  (000) Average Hours # Total Unique  (000) Average Hours # Total Unique (000) +/- # Hours +/-
Worldwide 1,491,181 24.0 11 1,383,098 23.1 10 7.81% 6 3.90%
Europe 397,762 25.9 7 368,624 26.1 6 7.90% 5 -0.77%
Russian Federation 58,803 23.6 12 48,738 22.9 12 20.65% 2 3.06%
Germany 51,825 24.5 8 50,128 23.9 9 3.39% 11 2.51%
France 43,214 27.7 4 42,374 27.6 4 1.98% 17 0.36%
United Kingdom 37,665 37.9 1 36,867 33.0 2 2.16% 15 14.85%
Italy 28,568 16.6 19 23,341 18.7 19 22.39% 1 -11.23%
Turkey 23,779 26.8 5 22,967 31.1 3 3.54% 10 -13.83%
Spain 21,880 24.4 10 21,518 26.2 5 1.68% 19 -6.87%
Poland 18,579 27.9 3 18,193 25.8 7 2.12% 16 8.14%
Netherlands 12,006 32.6 2 11,968 34.1 1 0.32% 20 -4.40%
Sweden 6,319 21.8 14 6,173 23.0 11 2.37% 13 -5.22%
Belgium 6,223 21.9 13 5,965 20.2 17 4.33% 8 8.42%
Switzerland 4,978 17.5 18 4,676 18.9 18 6.46% 7 -7.41%
Austria 4,868 13.5 20 4,688 14.0 20 3.84% 9 -3.57%
Portugal 4,501 20.2 17 4,169 21.2 14 7.96% 4 -4.72%
Denmark 3,726 21.1 15 3,655 20.7 16 1.94% 18 1.93%
Finland 3,434 24.5 8 3,355 22.7 13 2.35% 14 7.93%
Norway 3,313 26.7 6 3,234 24.8 8 2.44% 12 7.66%
Ireland 2,438 20.4 16 2,094 20.9 15 16.43% 3 -2.39%