JNIR 2009

The latest JNIR arrived showing the web audiences of the participating websites. It shows that, out of the websites surveyed, Yahoo was the highest placed.

Universe3,526100%
Yahoo.ie63518
Eircom.net41312
RTE.ie2066
Irishjobs.ie1544
Golden Pages.ie1474
Ticketmaster.ie1404
Irishtimes.com1324
Independent.ie1324
Entertainment.ie1023
Myhome.ie993
Breakingnews.ie943
Irishexaminer.com521
Pigsback.com331
NightCourses.com231
Hotpress.com181
DayCourses.com150

At least the JNIR (whilst not perfect) does go some way to try and get some demographic data into the area of Irish Internet Search. Google’s Ad Planner data have possibly a more accurate picture of the top websites. Oddly enough (!) they are all too modest to reveal their own figures in their own data, but it still gives you an indication of the volumes going to each website. Portals, Social websites and News are the strong candidates there. Whereas Google would have some great data on the entire web, they certainly aren’t disclosing it in the Ad Planner data.

Site Past Month
Audience Unique Users%
yahoo.com990,00037.80%
live.com920,00035.10%
facebook.com830,00031.60%
msn.com760,00028.90%
bebo.com750,00028.50%
rte.ie570,00022%
daft.ie290,00011.20%
irishtimes.com290,00011.10%
about.com290,00011%
boards.ie290,00010.90%
independent.ie270,00010.30%
eircom.net270,00010.20%
imdb.com260,00010.10%
myspace.com240,0009.20%
amazon.com240,0009.20%
windows.com220,0008.40%
ebay.com220,0008.30%
flickr.com220,0008.30%
carzone.ie180,0007%
photobucket.com180,0007%

The report suggested that the total internet audience in the Republic now stands at 54%, that’s 1.895 million people using the internet in the past 6 months and 990k use the internet daily. The biggest internet penetration is in Dublin with 60% of the population using the internet in the past 6 months there. What do Irish internet users buy when they are online – well quite a variety of products and services it seems:

Bough or Paid for in the past Month
‘000s%
Universe1,895100%
Flights52127%
Hotels or accommodation32417%
Concert and Cinema tickets32017%
Books / magazines19110%
CDs18710%
Mobile phone top ups1739%
Government Services1699%
Clothing1598%
Music downloads1337%
Electrical goods1236%
Online auctions995%
Education / courses724%
Video downloads462%
Digital photo processing422%
Food312%
DVD rental312%
Other844%

The travel/tourism business is, at this point, fairly dependent on the Internet Search. The figures suggest that 521,000 people bought flights online in the past six months and that 324,000 booked hotels or other accommodation in the same period through the web. Finally, what have they used the internet for in the past month? When asked what they used the internet for in the past month, the top responses were as follows:

Bough or Paid for in the past Month
‘000s%
Category‘000s%
Universe1,895100%
Travel information95851
News / Current affairs72638
Internet banking59131
Social networking53828
Sport news53028
Work-related research48526
Education & courses43123
Government services information44423
Entertainment44223
Job search43623
Free music downloads43323
Health  information37520
Entertainment listing guide36919
School or college research33818
Personal finance & Bill pay33418
Business news31717
Car Auto search30816
Online instant messaging26314
Free video downloads22912
House purchase search21011
Watch TV & videos19410
Online radio listening1749
Property Purchase1338
Blogs (reader)1267
Online gaming1186
Voice over IP1116
Accommodation rental1086
Listen/downloading podcast814
Blogs (author)643
Dating452
Gambling or betting322
Other824

Travel again scored high as did the News and Current affairs sites; I would certainly suggest that this list will change in the coming year with Car/Auto searches declining along with house searches.