European Internet Statistics for February by Comscore show that Ireland still trails in terms of our internet penetration. Naturally the figures are based on sheer numbers, but even when compared to individual populations we are still laggards in European terms.  

Actually, when compared to the same month last year, our usage has declined, as have many countries across Europe. A figure that leaps off the screen is Italy, who has increased its internet usage by 15% in the past 12 months. If the penetration is static, the hours are not increasing marginally over the year.

2012 2012 2011 2011
(000) Ave Hours (000) Ave Hours  % +/-  % +/-
Worldwide 1,448,160 24.8 1,444,092 24.4 0.28% 1.64%
Europe 386,619 28.2 381,546 27.5 1.33% 2.55%
Russian Federation 54,566 26.7 53,345 25.1 2.29% 6.37%
Germany 50,951 26.5 51,008 25.2 -0.11% 5.16%
France 42,911 26.6 43,009 27.5 -0.23% -3.27%
United Kingdom 37,447 36.7 37,504 35.6 -0.15% 3.09%
Italy 28,247 18.8 24,468 17.7 15.44% 6.21%
Turkey 23,295 33.9 23,369 33.7 -0.32% 0.59%
Spain 21,456 25.4 21,600 26.9 -0.67% -5.58%
Poland 18,097 30.6 18,194 27.8 -0.53% 10.07%
Netherlands 11,915 34.8 11,997 32.2 -0.68% 8.07%
Sweden 6,216 25.3 6,242 25.1 -0.42% 0.80%
Belgium 6,093 22.5 6,088 20.5 0.08% 9.76%
Switzerland 4,849 19.6 4,817 19 0.66% 3.16%
Austria 4,743 15 4,756 15 -0.27% 0.00%
Portugal 4,332 21.1 4,310 21 0.51% 0.48%
Denmark 3,673 23 3,687 22.8 -0.38% 0.88%
Finland 3,390 27.5 3,394 26.4 -0.12% 4.17%
Norway 3,272 28.4 3,279 27.3 -0.21% 4.03%
Ireland 2,354 20.1 2,361 19.7 -0.30% 2.03%

Finally on a lighter note, at last we are in the top three in Europe for something – viewing sports sites!  In a recently released report also Comscore, they say that 69% of Irelands Internet audience visited a sports site in February. We were only eclipsed by Turkey and were two places ahead of our near neighbours.

Veiwing Sports Sites  % Reach (000)
Europe 45.80% 177,098
Turkey 70.70% 16,472
Ireland 69.80% 1,644
Spain 65.90% 14,136
United Kingdom 64.30% 24,090
Poland 56.80% 10,285
Netherlands 51.20% 6,096
Portugal 46.10% 1,998
France 45.50% 19,523
Finland 45.00% 1,527
Italy 44.30% 12,519