digital

European Internet Statistics May 2012

It’s another stat attack – but the information might be useful. Comscore release their monthly internet statistics today and its interesting reading when compared to the same month last year.
According to their data, where were an estimated 1.48 billion unique visitors to the internet in May, up marginally on the previous year. On average, they spent 24.5 hours on the internet in that month again up marginally on last year.
In our own fair land, there were 2.4m unique visitors to the internet in May 2012 which was up substantially on the previous year, up by some 14% or an extra 330,000 unique visitors that month.
This substantial rise was eclipsed by rises in the Russian Federation (+16.5%) and Italy (+18.7%). None of the countries under scrutiny declined over the year.
The average number of hours per month varies country to country. In the Netherlands they spend the most time online, some 35.2 hours per month. Our near neighbours in the UK spend 33.9 hours per month. We rank 15th out of 19 on our hours spent online. The Swiss have obviously something better to do than surf the ‘net as they spend the least amount of time on the web averaging only 14 hours in May – some way behind the Netherlands.

2012201220112011
 Unique Visitors (000)Average Hours per Visitor Unique Visitors (000)Average Hours per Visitor Unique Visitors +/- Unique Visitors%Ave Hours+/-Ave Hours +/-
Worldwide1,484,38224.51,373,97623.9110,4067.4%0.62.4%
Europe395,69327.6366,86226.828,8317.3%0.82.9%
Russian Federation57,85625.548,29424.09,56216.5%1.55.9%
Germany51,71425.249,99324.11,7213.3%1.14.4%
France43,21228.942,33527.88772.0%1.13.8%
United Kingdom37,64039.136,66033.99802.6%5.213.3%
Italy28,56418.123,21018.35,35418.7%-0.2-1.1%
Turkey23,71030.722,90031.88103.4%-1.1-3.6%
Spain21,77526.321,45026.83251.5%-0.5-1.9%
Poland18,45129.318,19326.92581.4%2.48.2%
Netherlands12,00633.111,96335.2430.4%-2.1-6.3%
Sweden6,30524.76,16125.01442.3%-0.3-1.2%
Belgium6,19922.85,94420.52554.1%2.310.1%
Switzerland4,95118.94,67614.12755.6%4.825.4%
Austria4,84215.04,66619.61763.6%-4.6-30.7%
Portugal4,46021.24,14621.53147.0%-0.3-1.4%
Denmark3,71922.03,64921.7701.9%0.31.4%
Finland3,42827.83,34926.0792.3%1.86.5%
Norway3,31029.03,22726.5832.5%2.58.6%
Ireland2,41221.12,07921.533313.8%-0.4-1.9%