European Internet Statistics May 2012

It’s another stat attack – but the information might be useful. Comscore release their monthly internet statistics today and its interesting reading when compared to the same month last year.
According to their data, where were an estimated 1.48 billion unique visitors to the internet in May, up marginally on the previous year. On average, they spent 24.5 hours on the internet in that month again up marginally on last year.
In our own fair land, there were 2.4m unique visitors to the internet in May 2012 which was up substantially on the previous year, up by some 14% or an extra 330,000 unique visitors that month.
This substantial rise was eclipsed by rises in the Russian Federation (+16.5%) and Italy (+18.7%). None of the countries under scrutiny declined over the year.
The average number of hours per month varies country to country. In the Netherlands they spend the most time online, some 35.2 hours per month. Our near neighbours in the UK spend 33.9 hours per month. We rank 15th out of 19 on our hours spent online. The Swiss have obviously something better to do than surf the ‘net as they spend the least amount of time on the web averaging only 14 hours in May – some way behind the Netherlands.

2012 2012 2011 2011
 Unique Visitors (000) Average Hours per Visitor  Unique Visitors (000) Average Hours per Visitor  Unique Visitors +/-  Unique Visitors% Ave Hours+/- Ave Hours +/-
Worldwide 1,484,382 24.5 1,373,976 23.9 110,406 7.4% 0.6 2.4%
Europe 395,693 27.6 366,862 26.8 28,831 7.3% 0.8 2.9%
Russian Federation 57,856 25.5 48,294 24.0 9,562 16.5% 1.5 5.9%
Germany 51,714 25.2 49,993 24.1 1,721 3.3% 1.1 4.4%
France 43,212 28.9 42,335 27.8 877 2.0% 1.1 3.8%
United Kingdom 37,640 39.1 36,660 33.9 980 2.6% 5.2 13.3%
Italy 28,564 18.1 23,210 18.3 5,354 18.7% -0.2 -1.1%
Turkey 23,710 30.7 22,900 31.8 810 3.4% -1.1 -3.6%
Spain 21,775 26.3 21,450 26.8 325 1.5% -0.5 -1.9%
Poland 18,451 29.3 18,193 26.9 258 1.4% 2.4 8.2%
Netherlands 12,006 33.1 11,963 35.2 43 0.4% -2.1 -6.3%
Sweden 6,305 24.7 6,161 25.0 144 2.3% -0.3 -1.2%
Belgium 6,199 22.8 5,944 20.5 255 4.1% 2.3 10.1%
Switzerland 4,951 18.9 4,676 14.1 275 5.6% 4.8 25.4%
Austria 4,842 15.0 4,666 19.6 176 3.6% -4.6 -30.7%
Portugal 4,460 21.2 4,146 21.5 314 7.0% -0.3 -1.4%
Denmark 3,719 22.0 3,649 21.7 70 1.9% 0.3 1.4%
Finland 3,428 27.8 3,349 26.0 79 2.3% 1.8 6.5%
Norway 3,310 29.0 3,227 26.5 83 2.5% 2.5 8.6%
Ireland 2,412 21.1 2,079 21.5 333 13.8% -0.4 -1.9%