European Internet usage

Yet another interesting summary on the state of the Net for Comscore and the penetration of the internet across various different countries in Europe.

It’s not really a precise...

The real crimes of Social Media

I read recently that some marketing departments were “afraid” of social media and, in some cases, that fear could be completely justified either because of their complete misunderstanding of social media (SM) or (more importantly) the incompetence of the individuals left with the responsibility of chartering a brand through the sometimes choppy waters of SM.

There are plenty...

Ireland Internet statistics

Labels: Digital

An amalgam of statistics here combining data from ComScore and Akamai, the internet network people.

Looking at just some of the data that leaps out: Irelands very low average hours per visitor in comparison to its near neighbours. Irelands stands 5# from the bottom and is 63% less than to of the list The Netherlands in first place. The good folk in the Netherlands have, according to...

Daily Deal and Coupon Calculator

In an effort to try and bring some reality as opposed to hype Daily Deals, we've put together an interactive spreadsheet sheet to try and help you get to the bottom of the numbers.

There are so many variables it can really be a bit of a nightmare. But hopefully below will at least give you an indication of how a potential promotion might do.

There...

Car Rental and SEO

In a resent look at the car hire market, in terms of SEO (Search Engine Optimisation), some very interesting points were brought to light. Anything in the motor business, whether it’s dealing with the new sales, second hand sales or rental is hugely competitive. The foreign car rental business is massively competitive and it’s on this we are going to concentrate.

Just as a small...

Taco Bell Facebook coupons

Labels: InternetMarketingCoupons

Taco Bell, the Mexican/American fast food chain, recently got itself into a spot of PR bother. A customer took offence to the amount of beef contained in her beloved Taco and so offended was she that she took a class action suit against Taco Bell - as you do.

The law hired firm came out blazing and claimed that the mixture was only a paltry 35% beef, the rest was "other...

Ireland Facebook Statistics

Labels: DigitalInternetMarketing

Some very interesting Facebook statistics are available at Social Bakers. So we put a few of these together here, just to give you an idea of what’s happening on Facebook as we write.

Firstly we will look at Facebook penetration worldwide. There’s really two ways to look at this; absolute numbers or penetration as a % of the...

Search Engine Simulators

In order to see exactly how your pages are seen by search engines you can use an online ‘search engine simulator’. There are plenty of them about but there may be some variations in the results. Using this facility will show you what words and phrases are going to be indexed in that page.

It’s an excellent way to look at your pages. Its takes away the distraction of graphics or...

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