ABC Irish Newspaper Circulation April 2020 (Covid19) Cert

This is a difficult one to pick through, given the lockdown and ever-changing rules from the ABC. First off, bright and early this morning, the ABC released ‘new reporting standards’ for newsbrands. As of today, 21st May: brands and opt for public or private reporting they can use additional metrics above the mandatory ones there will no longer be a monthly newsbrand report If you read the detail of the new reporting standard it hands the keys of the henhouse over to the foxes! Most of the publications produced a cert for April. The date range was altered last month

ABC Irish Newspaper Circulation March 2020

The apocalyptic landscape I thought I’d be painting for the March ABC’s didn’t materialise! The small change in the reporting period (see below) and the Cheltenham festival do seem to have worked in the favour of the newspaper market showing a monthly increase of 2% but a decline of 7% on March 2019. Ten of the publications are showing and increase on the previous month and the morning tabloids taking the lion’s share of those increases. None of the publications reported an exception in the March reporting period. The ABC reporting for March: The reporting period is 2nd March to

ABC Irish Newspaper Circulation February 2020

The ABC’s for February have been published. Looking at the big picture, the market is down 13%. In the morning by 14% and the Sunday by 10%. But, given the extraordinary circumstances we find ourselves, I really believe that the reporting for March, due on the 14th of April will show a collapse in newspaper circulation in Ireland. If, and it’s a big if, the UK goes into lockdown how will the papers be produced, printed and distributed? In Italy, some of the publishers are arguing strongly that newsstands should be on the list of essential services during any lockdown.

ABC Irish Newspaper Circulation January 2020

The ABC for January 2020 were released. It shows that the year on year for the Morning titles dropped by 14% and the Sunday down 15%. Of note is the absence of a cert for both the Daily and Sunday Telegraph. They decided last month that they were no longer going to audit their newspaper circulation. The ‘total market’ reflects this and their figures from previous periods do not form part of the total market.

ABC Irish Newspaper Circulation December 2019

The final numbers of 2019 were released today allowing us to see where the market (well those papers who are audited) ended up last year. Just a courtesy look at December: It wasn’t as bad as it could have been, as December can go either way for the papers. But sales were down only 1% on the previous month – but -16% on the year, more on that later. In short, the month threw up no real surprises. As the figures for the twelve months are available for the audited titles we can see where this portion of the market

Irish ABC Circulation August 2018

  Title Aug-18 Jun-18 Aug-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,219 29,054 33,559 1,165 -3,340 4% -10% Daily Record 307 302 355 5 -48 2% -14% Irish Daily Star 46,559 44,425 51,482 2,134 -4,923 5% -10% The Sun 54,303 53,441 58,459 862 -4,156 2% -7% Tabloids 131,388 127,222 143,855 4,166 -12,467 3% -9% Daily Express 2,443 2,384 2,558 59 -115 2% -4% Irish Daily Mail 32,068 30,200 41,526 1,868 -9,458 6% -23% The Daily Telegraph 2,074 2,041 2,205 33 -131 2% -6% Financial Times 2,113 2,132 2,171 -19 -58 -1% -3% The Guardian 2,077 2,016 2,263 61

Privacy and Cookie Statement

Website of ilevel.ie Privacy and Cookie Statement ilevel.ie (the “Website”) is brought to you by Conor Doyle This statement relates to our privacy and cookie practices in connection with the Website. We are not responsible for the content or privacy practices of other websites. Any external links to other websites are clearly identifiable as such. We ask that you read this privacy and cookie policy (‘Policy’) carefully as it contains important information about how we use cookies and will use your personal data. Information collected about you We fully respect your right to privacy, and will not collect any personal

IAB 2016 Digital Ad Spending

There was an interesting report released by AIB Europe in late June where it showed the meteoric rise of digital spending across Europe in 2016. The topline was that digital spending in Europe grew by 12% in 2016 compared to 2015m with the market now worth €41.9 billion per annum. The big mover was “mobile display” which grew by 53% in the year and it accounts for 33% of the ‘display’ market. Across Europe the market loos in good shape except for spend on print and OOH. Looking towards home, the in the Republic of Ireland we spent €444 million

ABC E Numbers December 2013

Interesting numbers from the ABC, but this time it’s their ‘e’ numbers. Ever since The Sun went behind the paywall, with moderate success, we’ve kept an eye on web traffic for The Mirror to see how it fairs without that competition. They’ve had a decent month breaking through the 2m mark, but still a good bit to go catching up with the Guardian and The Mail. But there was some buried information in the ABC release. For the first time it published the numbers for they Mirror’s ‘tablet edition’ – a replica of its print edition, but it’s not an

DigiTest

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independent.ie Website audit October 2013

It slipped into the ABC email, hoping to remain unnoticed perhaps. But along with the monthly ABC’s was the website audit for independent.ie for August 2013. Unfortunately this audit is not directly comparable to their previous audit as the sites under scrutiny are different. This audit covers independent.ie only whereas the previous one for March 2012 covers all of it products (grabone.ie, findajob.ie, globrix.ie etc). The results are below and show that, on average, just short of a quarter of a million people visit the website every day and 4m people visit the site every month. Using the daily average

Irish Online Newspaper Readership

I normally keep a tighter rein on the outpourings of comscore, but have been sadly remiss of late and missed two gems from an Irish perspective- it’s a sad reflection that we have to look to a US based organisation to get some solid figures on Ireland. The research was conducted in September 2013 and shows that eight out of ten Europeans visited News & Information site in September. The Nordic countries lead the way taking the top three spots, followed then by Ireland with 96% of Irish internet users visiting a News & Information site that month. It interesting

Comreg Data 2013 q2

The latest Comreg statistics were released and as usual, throw up an array of data, too much to be all consumed here, but for a quick scan of the numbers I have taken out some of the salient points. As with the data every quarter some of the numbers can be a little confusing, solely down to the rules pertaining to the data collection. For example we have a mobile penetration of 118% in Ireland (more mobiles than every man, woman and child in the country).The reasons for that is that they are based on SIMS which are also used

RTE web audit October 2012

Stuck in the ABC data yesterday was the web data for rte.ie and interesting reading it makes. The audit is for October 2012 and we have comparative data for October 2011. The state broadcasters site is visited on average by 443,000 unique browsers (roughly equivalent to people) every day and 4.8m browsers every month. There are 3.9m pages read every day and 121m every month. Compared to last year the total number of unique visitors is up 6% but their engagement has slipped marginally as the total number of pages viewed per day is down 2% both per day and

RTE Web Statistics October 2012

RTE Web Statistics October 2012  Serverd: Daily October 2012 % Daily October 2011 %  +/- Total Browsers  443,993 100% 419,054 100% 6% Total Page Impressions 3,910,703 100% 3,978,646 100% -2% Pages Per Browser 9 9 0% Total Web Browsers  310,257 70% 342,538 82% -9% Total Web Page Impressions 1,947,890 50% 2,457,386 62% -21% Pages Per Browser 6 7 -14% Total App Browsers  133,736 30% 76,516 18% 75% Total App Page Impressions 1,962,813 50% 1,521,260 38% 29% Pages Per Browser 15 20 -25% Requested Downloads 22,386 40,168 -44% AV Plays 177,066 268,752 -34%

Rise in Tablet Usage in Ireland

News research from Eircom under the eircom Household Sentiment Survey(eHSS) shows an absolute trend in terms of smartphones and tablets. They estimate that the penetration of Smartphones is currently at 50% of the population, which is slightly at odds with the figures released by ComReg in March. They estimate that there are roughly about 2.3m smartphones connected in ireland, whereas the eHSS have this figure at 1.6 million. The differences could be the base of the population in the eHSS survey (+15?) and that the Com Reg figure is included in part with some tablets with 3G capability.  But the

Tablet adoption in Ireland

Some of the great theories in economics (and finance) are predicated on caveats that allow the theory to be conclusive, but in reality would not necessarily be the case. Take for example the theory of the Capital Assets Pricing Model (if you haven’t heard of it you can thank yourself lucky). One of the pillars of the original theory is that all “players” in the market share the same information! Yes, indeed. Some of the information below might point to a potential lifesaver for the newspaper industry, but the one thing to keep in mind is a payment model. I

RTE Web Statistics October 2012

The October RTE web stats dropped in today showing that the broadcaster had a 6% rise in daily traffic over the year although its daily page impressions were down close to two percent- more volume, slightly less engagement. But, on average each person looks at about eight pages per visit.    Curiously, their streams were down substantially, with the average daily AV plays dropping 34% in the year. You can do all the theorising you like as to that statistic and not knowing enough behind the core stats, I’m not going to attempt even an educated guess. The really interesting

European Internet Statistics July 2012

Latest data from Comscore shows the state of the Internet in the European region.  It shows that in the European region nearly 400m people went online in June 2012 and spent, on average, just shy of 26 hours online during the month. In our own case, Ireland had 2.8m people online in June 2012 who spend on average just over 20 hours online.  Really to look at the figures in a more balances way would be to see the percentage penetration of each country (which I might return to). In terms of ‘engagement’, surfers in the UK spend nearly eighteen

RTE Web Statistics

I am waiting (hopefully) for a release of the RTE audited figures for their website which should be released around now; I thought I reflect on some of the recent goings on from their previous website stats.   Firstly it’s noteworthy that there had been a substantial increase, between October and May in the number of visitors to RTE sites via their unique ‘app’ – up from 18% to 27% of total visitors. But the app visitors seem to have a fairly ferocious appetite for data. They accounted for a quarter of the visitors but for nearly half the total