A bit of research fell into the email inbox this morning that’s worth airing. On the back of an earlier article about trying to maximise the impressions of a print ad it was interesting that this research looked at the channels used in the marketing mix and how those channels are tracked.  The research was conducted by SkyIQ , part of BSB Sky.

Of the 12 channels used, the most...

I looked at this before when I thought some publications were being a little disingenuous about their affiliate policies.

But, I am glad to see, that our friends at News International are being completely up front about...

I came across a company who were selling the virtues of their expertise in Web Design and SEO. I couldn't complain about the Design side (although design is subjective in the first case) but I would have to take issue with their efforts in the sphere of SEO. I think where the problem arises is that the end client was blindsided as some point, given a spin like a whirling dervish. The...

If a publication takes it on itself to report on its peers, then the one thing they should do is get it right. If they report on the media in a section called ‘Media and Marketing’ then they should really redouble their efforts. If you wanted to get an accurate report on the circulation figures of newspapers in Ireland then you should have steered clear of a fairly forgetful bit of...

The London Afternoon/Evening market has how (as of Monday) become a completely free model with the last bastion of cash, The Evening Standard, giving up the paid for model in favour of a free model.

It was a fairly disparate market and more crowded twelve months ago, but it’s a homogenous one now will all the lasting publications opting to be given away.

The Standards MD...

You have been handed the Media Revenue 'crystal ball', courtesy of the people over at PricewaterhouseCoopers Ireland- so which horse will you back? A recent survey on the Irish Entertainment and Media Landscape makes for some particularly interesting reading as it predicts (as much a one can) the revenues streams for the various media sectors...

Neilsen have just released some fairly sobering statistics on the state of the Advertising economy for the first quarter of 2009. Globally, ad spend is down just over 7% compared to the first quarter in 2008. North America took the brunt of the fall with spending declining by over 12%. Europe did only marginally...

The results of a survey conducted by Truvo for a recently held conference are particularly interesting for SME's. The survey was conducted in three countries - Belgium, Ireland and Portugal. In total they canvassed 1850 small businesses and, as the survey was conducted in May 2009, it's particularly topical. They posed the question:

How...

Some very unusual survey results were released by Harris Interactive.  Conducted in April, it surveyed people as to 'who was to blame for the recession', the results are reproduced below:

I know the issues involved in securing servers –externally and internally, so I have some small measure of sympathy on that front for companies that get walloped.

The watch phrase is 'prevention is better than the cure' – no doubt about that. But sometimes I really give up on people, especially when you are trying to help.

I registered on a website...