An interesting one today (Jan 20th) in the irishmirror.ie. Now, I’m all for newbrands extracting cash wherever they can, but I do believe that there really should be a bit of transparency in those transactions ...
I came across a very few interesting articles on the potential impact of ‘ad-blocking’ plugins on publishers revenue. The argument was the so many individuals were using ad blockers that it has become ...
... did produce data on Irish Newspapers but it’s from 2011 and, I think, took far back to use for comparatives. You can see it here
It’s interesting to note that only sites with a higher Android usage than ...
... cking email 43%, browsing the web 42% and 27% checking social media. But it wasn’t all digital: 53% said that they were distracted doing domestic tasks and 22% were reading newspapers/magazines.
Our p ...
Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month. However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot ...
This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no ...
Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!).
The ABC’s were equally ...
... to popular newspapers websites is particularly strong. Last time out the Mirror was looking at a brand footprint increase of about 10% when digital was added. This survey they can expect to increase their ...
Tracking the social media element of news publications yields some interesting results. Looking at the infamous Facebook likes and fans shows that the papers are making an effort on that front recruiting ...
March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a ...
The lift the papers got in January is well gone now and some of the publications dripped significantly. The Mirror dropped 2,900 copies (-5% on the month) leaving it at just over 51,000. The Irish Daily ...
It’s infinitely easier to amalgamate some of the data that’s appeared of late in one block. They all have a close association to each other, all hail from the UK and therefore it’s as well to marshal them ...
With all the data we received yesterday, we nearly overlooked the readership data via the JNRS. It’s unfortunate (or otherwise) that they use the release date for the Island of Ireland report to also release ...
With all the data we received yesterday, we nearly overlooked the readership data via the JNRS. It’s unfortunate (or otherwise) that they use the release date for the Island of Ireland report to also release ...
Just a small bit of information regarding the differences between the Monday to Friday Sales and a Saturday sale for the various papers. The ABC will break out the Saturday and non Saturday sale.
Even ...
December is always a bad month for sales and this year is no different. The tabloids took a beating last month dropping 10,000 over the month. The big faller was The Mirror leaving 5,600 behind on November. ...
Very interesting numbers from News UK last week – publishers of the Sunday Times and The Sun etc. After a few months behind a paywall it has revealed that the Sun has currently 117,000 subscribers to its ...
A fairly grim month for the Tabloids, again. Whatever it was about the month all the titles suffered. The Sun back nearly 3,400 copies (about 5%) and The Daily Star recording a 1,600 drop. The Mirror was ...
All very interesting in the regional’s where Mediaforce (represents regional newspapers to advertising agencies and major advertisers (Mediaforce Titles) are making a play for the Republic Of Ireland titles ...