December is always a bad month for sales and this year is no different. The tabloids took a beating last month dropping 10,000 over the month. The big faller was The Mirror leaving 5,600 behind on November. ...
A fairly grim month for the Tabloids, again. Whatever it was about the month all the titles suffered. The Sun back nearly 3,400 copies (about 5%) and The Daily Star recording a 1,600 drop. The Mirror was ...
The October ABC’s were released earlier today and show a continued decline of newspaper sales, for those that produce a monthly figure anyway. As a group the tabloids are still taking a beating, down 21,000 ...
Just to recap – there are two distinct ABC reports – a monthly report, in which twelve morning newspapers available in Ireland subscribe to and equally twelve of the Sunday's provide data for. Three morning ...
For the tabloids, August with the start of the premier league couldn't have come quick enough. A large group of soccer supporters seemingly regained their interest in tabloids this month and in the mix ...
July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier ...
... s but, as you can see form the graphic below showing the monthly rate of decline over the past 36 months, the decline is slowing – cold comfort perhaps.
In (another) lesson in tabloid marketing: ...
One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped ...
One paper managed to report a year on year gain – the "I" and that was eight copies other than that everyone else was in the red. Elsewhere there were some serious fallers. In the morning market The Daily ...
Today we’re looking at American Newspapers Circulation which were released in the last few days. It’s not a USA centric thing, it’s more that the print sectors march towards digital there is evolving faster ...
Emmmmm….. I went off half cocked this morning and too the figure for the Daily Star for the report – but didn’t include their figure for the North – so I own them an apology for that and it makes a big ...
This month see a dose of reality in the figures, if not a slightly inflated dose. For the past few months there has been an absence of a comparison for the Sun on Sunday – which had the effect of distorting ...
Before we get into each specific market it’s worth looking at the big picture. The market as a whole is down 6% with the morning and evenings falling by 7% in the year.
The market has lost 100,000 copy ...
The decline in the number of Regional Papers being part of the ABC process is falling at a pace. Two years ago there were nearly 45 papers (paid for) certified by the ABC, now only 24 decide to confess ...
Just because the month on month figures are devoid of their now customary minuses, it doesn’t mean things are getting better - is simply because January is being compared to a very slow December. You ...
The results for the final month of 2012 are in and, surprisingly, no good news in that batch of figures. December is generally a slow month for newspaper sales and this year is fairly consistent with last ...
You really wouldn’t have to be working on algorithms to predict what was going to happen this month. November normally brings with it a slight dip in newspaper purchases, but this year’s seems to have ...
... cases we will find out ‘yesterdays’ sale in February 2013 and it’s a six month average at that.
But we get a lot of data on a monthly basis, albeit ‘incomplete’, but robust enough to begin to paint a ...
Starting with the tabloids as it, historically, is a decent month for them. But not for all of them as The Sun took a hit of some 1,100 month on month. The Mirror was down 800 and the Daily Star just maintained ...
This month sees some actual month on month increases in newspaper sales. To highlight just how rare that is: in the last 20 months there have only been six months where a month on month increase in the ...