Regional Newspapers
Article: Irish Regional Newspapers Circulation Jan June 2011
Firstly, apologies for the “stat attack”, but there are 43 local papers audited so there really is no choice but to have plenty of data. Just by way of explanation: there two totals on the bottom of the chart. The first are “Year Totals”, they are...
Article: Irish Regional Newspaper Circulations July-December 2010
In the regional department only four paid titles managed to stay the right side of last years figure. In the main the local papers in and around the Leinster region seem to have faired out the worst (Callow People –22%, Leinster Leader –19% Fingal...
Article: Regional Newspaper Readership
The latest JNLR report had a hidden secret not related to radio but to “Local Papers” in their SIG data (special interest data). The questionnaire throws up some light on the demographics of the local Newspaper reader. Managing to reach 64% of the...
Article: JNLR September 2010 – Regional Stations
Turning our attention to the regional stations, some have had a better 12 months than others. Still the outright leader in this league table is Highland with a fairly formidable 69% reach. The three stations bordering capital are at the...
Article: Irish Regional Newspaper Circulation Jan June 2010
The only reason I used the phrase ‘regional newspapers’ in the title was because that’s how the phrase will be. They should be called (rebranded) the less parochial “weekly” or “local newspapers”, but I digress. Because of the chopping an changing...
Article: Regional Newspaper Promotion
It’s particularly refreshing to see a media group being collectively proactive but alas, not on this Island. All media are going through a torrid time, but some more torrid than others. A case in point would be the ‘Regional’ newspapers who...
Article: Regional Newspaper Circulation 2009
Regional papers are feeling the pinch with a year on year decline in the order of 8%. But some papers are really feeling the squeeze. As a group, of those that are audited, they are back nearly 30,000 copies. The table below is a bit information...
Article: Regional Papers Websites
I was looking at offerings of some of the regional web sites and, in general, how they try and market themselves through the web (for both print and online). It's was an interesting exercise and some of my observations are posted here. The print...