Another day… October ABC’s showing no signs of bucking the trend and if you look at the accompanying graphic, you’ll see that the trend is far from reversing. The tabloids are down 4% on the month and 12% on the year with the Daily Star taking the biggest hit of just shy of 2,000. Elsewhere in the market the movements are small and there’s nothing shocking to report. The People however did manage a 8% month on month increase but I doubt it’s enough to save it’s hide in this market. Market back 3% on the month and 12% on

As I suspected last month, the fickle nature of the sports reader kicked in this month with the three morning tabloids falling nearly 5,000 collectively. The lure of the start of the soccer season was short-lived – shorter even than the tenure of Ole Gunnar Solskjær in the premier league. The Sun took the biggest hit dropping 2,000 on August or 4% on the month while the Mirror fell 1,500 and the Daily Star was back 1,000. In the Sundays, there was some cheer for the Mail on Sunday which added 1,200 and the Sunday Times managed a three-digit increase.