JNLR 2011-3 Local Listenership
Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%. Galway bay and LM FM see the biggest declines Local 2011 2010 2009 11/10 11/09 Highland Radio 65 69 67 -4 -2 Mid West Radio 58 50 48 8 10 Radio Kerry 50 51 45 -1 5 Ocean FM 50 41 46 9 4 Limerick’s Live 95FM