ABC Circulation June 2015

There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business. We have no analytics data, circulation numbers on a shoe sting and the regional ABC’s (from IN&M) were withdrawn some years back as it they didn’t “resonate” with the

Reuters Institute Digital News Report 2015

The Institute published its twelve country report earlier last week, I re-hashed some of the interesting points and leaned a little on the Irish aspects. It doesn’t do their report any justice and you can see the full report here. In terms of our sources of news 83% of the Irish population say that they sourced news online in the past week and that includes social media. Actually eight other countries also maintain that their primary source was online and the other four ranking online second. In those countries TV ranked first as the primary source (UK, GER, FRA, JAP)

ABC Circulation May 2015

The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to the Daily Mail’s numbers for the month. Turning to the Sundays: The People is very close to dipping into four digits dropping 4% on the

ABC Circulation April 2015

Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory. The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down. Collectively down 1,500 on the month, but the 2,400 increase on the month for the Daily Mail resulted on morning papers up marginally – but still down nearly 17,000 in twelve months.      The Sunday papers all excluded Easter Sunday so they are averaging just three weeks

ABC Circulation March 2015

Cheltenham was the only event to bring a smile to tabloid newspaper executives with the Star and Sun adding a few copies this month on the back of the festival. Surprisingly The Mirror didn’t see any payout from the horses and they actually lost 300 odd copies month on month. The Daily star did exceptionally well adding 2,300 to its figure and the Sun added 1,400. But the uplift will be fleeting and April will see these sales disappear. The festival is a big investment for the tabloids in terms of resources and newsprint and each passing year it’s simply

ABC Circulation February 2015

My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as “Newspapers” – seriously). In fact The Sun and The Mirror took a bath last month especially the former dropping 2,200 on the month. Overall the tabloids are down 4,300 on

ABC Newspaper Circulation July December 2014

The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014. Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall figures with the rate of change in the declines beginning to slide in the wrong direction after stabilising of a few periods albeit still in negative territory. Market JD 2014

ABC Sunday Newspaper Circulation July December 2014

The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year.  The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week. This is down 4.5% on the previous year or 10,375 copies and their actively purchased figure at 96% remains in line with last year. It’s followed by the Sunday World who had a greater than market drop of 9% or 18,719 paper per week leaving them at 189,562. The Sunday World makes up a

ABC Morning Newspaper Circulation July December 2014

Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively. The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014. It has to be noted that in this figure, 86.7% of that is actively purchased compared to 87.2% in July December 2013. Their single copy sales and subs come in at 94,182 compared to 98,568 the comparable period last year, a drop of 4%

January 2015 Irish Newspaper ABC Circulation

It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month. However the year on year figure shows the morning market down over 19,000 on January 2014.These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning. The Sunday Market didn’t do as well as it fell over 4,000 compared to December 2014 and just over 30,000 compared to January 2014.It was the

December 2014 Irish Newspaper ABC Circulation

The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.   Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication having sustained in or around 2,000 declines every month since September. The Sun and The Mirror also declined but not to the extent of The

Publishers Facebook Statistics 2014

Just to round up one portion of ’14 – I’ve a summary of how the Irish titles fared in some of the the social wars – Facebook. Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice that some publications in Ireland have around 30% of their fans from Ireland and another 30% from Africa, where, I can assure you, they do not sell.

November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The Sun, it managed a spectacular 2,000 drop in sales month on month. The marketing machine that once was so aggressive there seems to have fallen

Digital offerings from News UK

Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years. They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and digital package) and less reliance on advertising revenue. They have 390,000 titles across both titles with 170,000 opting for the digital only proposition. The other 220,000 are undecided and taking

ABC Digital independent.ie 2014

We’ve had no toys to play with lately, until this email dropped in from the ABC announcing the certification of our own independent.ie based on traffic in July 2014. Their last cert was released in March 2012 so in the intervening thirty two months something must have changed! And as much as that “thirty two months” quip is somewhat mocking at the breakneck speed of this digital media business, at least the Independent have, finally, provided some digital data whereas the rest of the players in the Irish Digital Media landscape are completely bereft of any publicly available digital data

October 2014 Irish Newspaper ABC Circulation

The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year. The morning market now stands at 221,000 which is down 21,000 year on year. In the Sundays there were a few moves. The Mail on Sunday was down nearly 3,000 and the Sunday Mirror fell back 1,500. The Sunday times dropped again, down 1,400 – perhaps

September 2014 Irish Newspaper ABC Circulation

As predicted, the tabloids slipped back after the euphoria of the start of the premiership abated in September. All the tabloids lost their August lustre and now it’s simply a slow decline to the “C” word on the 25th of December. The Star and Sun are now perilously close to the slipping into the 50’s. Both papers tested those waters briefly earlier in the year only to be saved by the kick of a ball in August. The Star managed to hold on to most of the gains in August whereas The Sun and Mirror were back around 1,500 each

August 2014 Irish Newspaper Circulation

I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet. But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on Sunday. I couldn’t recall the last time that happened but you can put a lot down to sport. The kick off of the premier league would have helped the

JNRS Irish Newspaper Readership 2014

 The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year.  Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have one. The results are in the tables below and just a few items to point out as I’m not about to glaze over deciphering every nuance in the survey.

Newspaper Circulation Jan June 2014

“Ta-da” – the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive. The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning market is falling faster than the Sunday market and you can have as many hypothesis on that as you like.  Market JJ 2014 JJ 2013 Diff ‘000 Diff %