April 2016 ABC Newspaper Sales

If you saw last month’s figures you may have been lulled in a false scene of security by some of the numbers. But April is most definitely payback time. The Cheltenham pin-prickers and multiple tabloid purchases have all but disappeared and the tabloids took a knock for 4,400 copies collectively month on month. The Daily Star took the brunt of that blow shedding 3,000 copies on the month, but, on a positive note, it’s ahead of where it was in February so perhaps the pages thrown at the festival yielded some dividends. Nothing really spectacular happened in the morning market […]

ABC Circulation March 2016

Before we dive into the numerics we have to reacquaint ourselves with some of the social aspects of the month gone: St Patrick’s Day, All Ireland Club Finals, Cheltenham, Easter and the 1916 Commemorations and a shutdown of primary and secondary schools for nearly three weeks (which disrupts household patterns which might knock on to purchasing behavior). The main competition this month is usually between the tabloids fighting for those horse racing punters looking for advice. The tabloids historically threw supplement after supplement at the market and new, albeit transient, buyers were recruited for the week and regular readers strayed […]

Legal threats over Guido Fawkes Blog

There’s a very interesting spat happening as I type. I hasten to add I type from the Republic of Ireland and on servers hosted in Ireland (it makes sense if you read on). There is a current injunction against the Sun and Sunday Sun in England and Wales effectively gagging them from reporting that a celebrity husband was involved in a threesome. Fair enough some might say, I’ll stick to the old adage that “three’s a crowd” – but there you have it! The basis of the injunction is that the story, if published, would damage the married couple’s kids […]

Newspaper Circulation July-Dec 2015

The ABC’s for the period July to December 2015 were released today and show the continuing decline of newspaper sales in Ireland. The total market has declined by 6.2% over the twelve months, however that’s a smaller decline in overall sales then seen in a few years – if we’re viewing this as a “least worst” scenario. I think we do have to view it in those terms, as I don’t think the populous are going to have a “road to Damascus” experience anytime soon and return to buying the printed word en-masse. Sunday Market The Sunday market is down […]

January 2016 ABC Newspaper Circulation

The first numbers of 2016: I’m going to be brief as the six month ABC’s have robbed most of the time. Mornings: Irish Daily star down over 1,500 as The Daily Mail adds some 4,300 to its number. Sundays: The Sun and the Mirror rebounded after the Christmas lull in sales. The Mail on Sunday lost 4,500 and the Sunday Times put on over 3,000 to bring them back over 80K Title Jan-16 Jan-15 Dec-15 Y/Y M/M % Ch Y/Y Daily Mirror  38,765 46,235 38,607 -7,470 158 -16% Daily Record 263 293 254 -30 9 -10% Irish Daily Star 52,930 […]

ABC Circulation December 2015

For the monthly providers of circulation data the report today the final one for 2015. This also allows us to provide their July-December numbers. For the other papers on our shelves, we will have to wait for another few weeks until they provide that data. The December’s numbers were nothing by way of excitement with the Daily Star providing something by way of change as it managed a gain on the month of 1,200 whereas and The Sun on the other hand dropping over 700. In the Sundays there were two big fallers: The Sun on Sunday fell by over […]

And the sponsor is……

An interesting one today (Jan 20th) in the irishmirror.ie. Now, I’m all for newbrands extracting cash wherever they can, but I do believe that there really should be a bit of transparency in those transactions as well. On the Irish Mirror’s home page there was a news block with the captivating headline (if you’re in that market) “How to save on family camping getaways – plus amazing deals on Easter and 2016 breaks”. On clicking through it was an ‘article’ on campsites in Italy, Switzerland and France offering deals over the Easter Break. Fair enough. The first most notable point […]

Ad Blocking will hurt Publishers

I came across a very few interesting articles on the potential impact of ‘ad-blocking’ plugins on publishers revenue. The argument was the so many individuals were using ad blockers that it has become a real threat to the viability of publishers to eak out a few Euros from their digital offerings – considering that the revenues from print have being going south for the last few years. Irish based start-up PageFair in their report on ad blocking in 2015 estimate that there were 181m active internet users with ad blockers on their browsers. This is a 41% increase in blocking […]

ABC Circulation November 2015

The penultimate month in ’15 brings little by way of cheer. The only change in the ABC’s is that they now have a new report which measures the digital editions of the papers – not that it’s going to make a huge difference here as they report a total of 110 digital sales in November in Ireland – across all titles! Their new format is also a little confusing as the ABC report no ‘digital edition’ sales for the Sunday Times last month but the paper has a certificate for their ‘tablet edition’ where they claim over 95,000 sales in […]

Top Sites for Mobile in Ireland

I let this slip by some time back, but it’s worth a quick look. Comscore recently published some data on the most popular websites accessed via a smartphone or tablet in Ireland* You can see all the figures below and the table is sortable for those that who wish to scrutinise them a little further. No figures were published on the same sites viewed via desktop to give the full picture. The same company did produce data on Irish Newspapers but it’s from 2011 and, I think, took far back to use for comparatives. You can see it here It’s […]

ABC Circulation October 2015

The October ABC’s show little signs of excitement, as per normal, bar the dramatic reduction in the sales of the Daily Star Sunday. Between September and October they have dropped by over 40% to just 9,000 copies from 15,000. A drop would either have to be “self imposed” if the publisher decided to alter (dramatically) the distribution of the title or there was a third party involved like a chain dropping them. I’ll dig a little and see. Most of the morning tabloids saw further falls in their circulation as they move further away from the halcyon days of August […]

ABC Circulation September 2015

It’s a study in newspaper purchasing fickleness this month. The circulation ebb and flow in full view for some of the titles with the numbers they picked up last month disappearing. The Star lost 4,200 in circulation month on month having gained nearly the exact number the month prior to that. The other morning tabloids were, in the words of Churchill, “least worst”. The Sun and Mirror dropped as well, but not as spectacularly as The Star. The Sun on Sunday also dipped nearly 8,500 copies month on month and the Sunday Mirror dropped 1,300. The Mail on Sunday added […]

ABC Circulation August 2015

The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races. The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also saw decent increase adding 2,600 on the month. The shining light on the Sundays was indeed The Sun – Sunday with a massive 15% increase […]

ABC Circulation Jan June 2015 – revised!

Clarity:  Now, I’ve had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there – now. Their cert was not there this morning or even at lunchtime so I can’t understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon – I can’t understand why it was not clarified. Furthermore, two emails remain unanswered from this morning – which would have shed light some of the going’s on.   Sunday Market: Note: […]

Forthcoming ABC’s?

I was doing a little spade work earlier for the forthcoming ABC Island of Ireland report. I was looking at the ABC website and noticed that both the Irish Independent and The Herald are no longer registered with the ABC. Now, this is particularly perplexing! independent.ie and The Sunday Independent are still registered as of 10:00am.   Have they gone the same route as they took with the regional’s – stating how the ABC’s didn’t ‘resonate’ with advertisers – it’s very strange indeed and we’ll have to wait until around midday to see if there are any figures for the […]

JNRS Newspaper Readership 2015/14

At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data. Personally, I find some of the readership data going against the grain of more concrete data. In concrete I mean that the audited ABC figures which I find a more […]

ABC Circulation July 2015

Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month. The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.

ABC Circulation June 2015

There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business. We have no analytics data, circulation numbers on a shoe sting and the regional ABC’s (from IN&M) were withdrawn some years back as it they didn’t “resonate” with the […]

Reuters Institute Digital News Report 2015

The Institute published its twelve country report earlier last week, I re-hashed some of the interesting points and leaned a little on the Irish aspects. It doesn’t do their report any justice and you can see the full report here. In terms of our sources of news 83% of the Irish population say that they sourced news online in the past week and that includes social media. Actually eight other countries also maintain that their primary source was online and the other four ranking online second. In those countries TV ranked first as the primary source (UK, GER, FRA, JAP) […]