Yet another way to look at the figures is, interestingly, through generated revenue. It should be noted that these are revenues ‘at the till’ and not the revenues accruing to the publisher. Also they are, unfortunately, including bulks as its impossible to guess what figure to put on the bulk sales. But, given those partial constraints, it’s still an interesting look at the cash in the business. The Sunday world manages to increase its revenue on a flat circulation figure and the Daily Mail has a decent increase in revenue thanks to a circulation increase and a price rise. The

A small bit on the Magazines that were in yesterdays ABC’s and there is little else to add!  Title 2011 2010 +/- % All Ireland Kitchen Guide 4,297 5,186 -889 -17.1% Auto Trader – Republic of Ireland 9,171 17,401 -8,230 -47.3% Business Plus 10,453 10,022 431 4.3% Confetti 5,563 5,678 -115 -2.0% Easy Food 26,363 27,102 -739 -2.7% Easy Health and Living 9,193 10,264 -1,071 -10.4% Food & Wine 7,470 7,815 -345 -4.4% GCN (Gay Community News) 11,002 11,001 1 0.0% Hot Press 17,688 17,725 -37 -0.2% House and Home 14,552 15,385 -833 -5.4% Image 21,261 19,005 2,256 11.9% Image

Before we’re all lulled into a false sense of hope, it should be pointed out that historically there is always an uplift in January sales in comparison to December. So, true to form, the market is up over 33,000 month on month. The only sales (due to this natural uplift) worth pointing out would be the Mail on Sunday which gained over 8,000 copies and the Sunday Times who managed to put on over 9,000 copies. The last time the Sunday Times had a sale of that magnitude was back in January 2010, so that’s a very encouraging start to

If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace. For those who did provide the timely information required it’s grim reading. Month on month the big fallers in the Morning were the tabloids losing close to 6,000 copies collectively. The Sun now lies perilously to the 70,000 mark, which, if it tips over

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious! The Sunday market is down 98,000 copies year on year, telling us that nearly all of the previous buyers of the NoW have deserted the Sundays – bar perhaps 20,000. The Sundays did not, relative to the mornings, have a bad month

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September. The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month. Other than that headline all the other papers in the Morning saw modest fluctuations. The Sunday market was where the gains were – or should that be “gain”. The Sunday Mirror added nearly 17,000 copies

A very interesting, if not perplexing, batch of figures. Last month was the first without the News of The World and the signs were that buyers of that paper all found new homes – temporary shelter as it turned out. The News of the World in its last month (June) sold 113,000. The month is made no appearance the market was sown 33,000, suggesting that 80,000 had switched to another paper. It now look like that was very short lived. The Sunday Market in August was back over 50,000 copies, which is a massive month on month fall. Could it

The ABC Circulations for Jan June 2011 were released and make for fairly sobering reading. The circulation of National newspapers papers in the Republic of Ireland has declined by over 165,000 in twelve months. The biggest faller was in the Sunday market where there have been two newspaper closures in the year. Even stripping out those two titles, like for like sales of the remaining titles is still down 5%. Mornings are dwon 5% and the evening market continues its near two decade decline. Market JJ 2011 JJ 2010 Diff ‘000 Diff % Total Sunday 993,598 1,120,808 -127,210 -11% Total