Newspaper Revenues and other numbers!

Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be generated ‘at the till’ and the figures are hard copy sales, old Skool! The numbers below are all based on November 2017 certificates and bulks

ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes