A brief look at the Local/Regional Stations: The regional stations like Beat and iRadio NW do well in their areas coming second to the home local stations and in front of RTE1 and seem to be on a continuing upward trajectory.…

JNLR 2015Q2 Cork Listenership

I’m not ignoring our friends down South, it’s just that time is the enemy in the days that the results are released. I know there’s terrific interest in the region, but the interest in the national picture is stronger, so i have to go with that first. Having said that, here’s some data on Cork:

The graphic will shows the rapid rise of Red FM coming on the back of the decline of 96FM and finally overtaking them in this survey.…

There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business.

We have no analytics data, circulation numbers on a shoe sting and the regional ABC’s (from IN&M) were withdrawn some years back as it they didn’t “resonate” with the advertising community.…

Reuters Institute Digital News Report 2015

The Institute published its twelve country report earlier last week, I re-hashed some of the interesting points and leaned a little on the Irish aspects. It doesn't do their report any justice and you can see the full report here.

In terms of our sources of news 83% of the Irish population say that they sourced news online in the past week and that includes social media. Actually eight other countries also maintain that their primary source was online and the other four ranking online second.…

ABC Circulation May 2015

The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to the Daily Mail’s numbers for the month.…

Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory.

The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down.…

The latest edition of the JNLR for 2015 Q1 reveals, yet again, that radio is in a healthy position. Every day just over 3m people tune in to one or more radio station or 84% of the population. This is up some 1% on the previous year (2014 Q1) by some 37,000 listeners over the year but it’s up only marginally (3,000 listeners) on the previous book (2014Q4)

While the underlying fortunes of individual stations have varied, the overall radion listenership has remained fairly static, deviating only between a reach of 85% and 83% since 2010.…

Radio in Dublin is up by 8% or 22,000 listeners on the previous twelve months and radio listenership now stands at 829,000 or a reach of 81% of its citizens. Book on book the increases are marginal growing only 3,000 in the twelve months.

You will see from the graphic below that Dublin radio listenership has declined over the past few books, as has the national figure. At one point, between 2010 and 2011, the national and Dublin listenership were roughly at the same level, hovering around 86%.…

The top thirty is a much loved part of the survey in many circles. This year is shows some interesting movements. Below are the tables and they are self explanatory. One interesting note: all of the top five falls all came from RTE1 whereas three of the top five to gain all came from Newstalk.…

Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 15Q1 V 14Q1. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.

So on the surface some figures might look like there’s been a dramatic change (up or down) but you have to understand that it’s a full twelve month comparison.…

Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much!

The local franchises (below the regional data) are over four years, just to give a bit of perspective on the figures.…

Cheltenham was the only event to bring a smile to tabloid newspaper executives with the Star and Sun adding a few copies this month on the back of the festival. Surprisingly The Mirror didn’t see any payout from the horses and they actually lost 300 odd copies month on month.

The Daily star did exceptionally well adding 2,300 to its figure and the Sun added 1,400. But the uplift will be fleeting and April will see these sales disappear.…

My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as “Newspapers” – seriously).

In fact The Sun and The Mirror took a bath last month especially the former dropping 2,200 on the month. Overall the tabloids are down 4,300 on the month (3%) and 8% on the year.…

ABC Newspaper Circulation July December 2014

The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014.

Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall figures with the rate of change in the declines beginning to slide in the wrong direction after stabilising of a few periods albeit still in negative territory.…

ABC Sunday Newspaper Circulation July December 2014

The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year. 

The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week.…

ABC Morning Newspaper Circulation July December 2014

Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively.

The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014.…

It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month.

However the year on year figure shows the morning market down over 19,000 on January 2014.
These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning.

The Sunday Market didn’t do as well as it fell over 4,000 compared to December 2014 and just over 30,000 compared to January 2014.…

In this survey (2014Q4) the overall national listenership of radio grew marginally by 34,000 to 84%, but this also pushed it over the 3m listener mark. That's up one percentage point on the survey of 2013Q4 and it’s the biggest national listenership radio has enjoyed since the survey of 2013Q2 as each subsequent survey the overall radio figure has remained either static or shown marginal declines visualised in the graph(s) below. 

Underneath this figure lie varying fortunes.…

JNLR 2014 Q4 Dublin Listenership

To be honest, there’s something a little unsettling reporting numbers with such meteoric increases - on a year on year basis - without any real inkling of that being the underlying trend. Things going well perhaps I’d permit, but not the eye watering increases seen here on a year on year basis. The table showing each stations quarter thankfully dilutes the year on year table somewhat and keeps the focus on the underlying quarter by quarter picture.

Listenership in the capital now stands at 81% or 826,000 people and this is the fourth successive survey where radio in the city has been more popular than in the previous survey.…

The individual station analysis this time out is a little different. There are so many program changes over the year that (sometimes like in the case of 2FM) comparisons are difficult. To that end I have added the previous book (Q3) for reference only – to the maths yourself if you want.

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The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.  

Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here.…

Publishers Facebook Statistics 2014

Just to round up one portion of ’14 – I've a summary of how the Irish titles fared in some of the the social wars – Facebook.

Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice that some publications in Ireland have around 30% of their fans from Ireland and another 30% from Africa, where, I can assure you, they do not sell.

Moving away from the ‘smoke and mirrors’ that are ‘fans’ it’s interesting to note that the titles under watch here have made very determined efforts to coral fans.…

November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it's really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings.

The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically).…

Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years.

They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and digital package) and less reliance on advertising revenue.…

ABC Digital independent.ie 2014

We've had no toys to play with lately, until this email dropped in from the ABC announcing the certification of our own independent.ie based on traffic in July 2014. Their last cert was released in March 2012 so in the intervening thirty two months something must have changed!

And as much as that “thirty two months” quip is somewhat mocking at the breakneck speed of this digital media business, at least the Independent have, finally, provided some digital data whereas the rest of the players in the Irish Digital Media landscape are completely bereft of any publicly available digital data at all.…

The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year.

The morning market now stands at 221,000 which is down 21,000 year on year.…

Here’s a look at the individual stations and how each of their daytime slots compare with last year. This time out the listenership of each station is compared to the previous three years to give you a good overview of how the station is doing over the surveys. 

To make things a little easier, the graphs are consistent in the line colours and the red line is the current 2013Q3 survey.…

The listenership picture for radio has remained fairly static over the last few surveys with radio listenership remaining at 83%. In this survey this represents 2.9m people tuning in to one station or another every day.

RTE1 dropped 24,000 listeners or 3% but is still listened to by 23% of the population daily (down 1% point) or 837,000 people.…