2016 Q4 Results

The JNLR Radio research for Q4 2016 is available .

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ABC Sunday Newspaper Circulation July December 2014

The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year. 

The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week.…

ABC Morning Newspaper Circulation July December 2014

Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively.

The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014.…

It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month.

However the year on year figure shows the morning market down over 19,000 on January 2014.
These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning.

The Sunday Market didn’t do as well as it fell over 4,000 compared to December 2014 and just over 30,000 compared to January 2014.…

In this survey (2014Q4) the overall national listenership of radio grew marginally by 34,000 to 84%, but this also pushed it over the 3m listener mark. That's up one percentage point on the survey of 2013Q4 and it’s the biggest national listenership radio has enjoyed since the survey of 2013Q2 as each subsequent survey the overall radio figure has remained either static or shown marginal declines visualised in the graph(s) below. 

Underneath this figure lie varying fortunes.…

JNLR 2014 Q4 Dublin Listenership

To be honest, there’s something a little unsettling reporting numbers with such meteoric increases - on a year on year basis - without any real inkling of that being the underlying trend. Things going well perhaps I’d permit, but not the eye watering increases seen here on a year on year basis. The table showing each stations quarter thankfully dilutes the year on year table somewhat and keeps the focus on the underlying quarter by quarter picture.

Listenership in the capital now stands at 81% or 826,000 people and this is the fourth successive survey where radio in the city has been more popular than in the previous survey.…

The individual station analysis this time out is a little different. There are so many program changes over the year that (sometimes like in the case of 2FM) comparisons are difficult. To that end I have added the previous book (Q3) for reference only – to the maths yourself if you want.

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The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.  

Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here.…

Publishers Facebook Statistics 2014

Just to round up one portion of ’14 – I've a summary of how the Irish titles fared in some of the the social wars – Facebook.

Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice that some publications in Ireland have around 30% of their fans from Ireland and another 30% from Africa, where, I can assure you, they do not sell.

Moving away from the ‘smoke and mirrors’ that are ‘fans’ it’s interesting to note that the titles under watch here have made very determined efforts to coral fans.…

November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it's really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings.

The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically).…

Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years.

They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and digital package) and less reliance on advertising revenue.…

ABC Digital independent.ie 2014

We've had no toys to play with lately, until this email dropped in from the ABC announcing the certification of our own independent.ie based on traffic in July 2014. Their last cert was released in March 2012 so in the intervening thirty two months something must have changed!

And as much as that “thirty two months” quip is somewhat mocking at the breakneck speed of this digital media business, at least the Independent have, finally, provided some digital data whereas the rest of the players in the Irish Digital Media landscape are completely bereft of any publicly available digital data at all.…

The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year.

The morning market now stands at 221,000 which is down 21,000 year on year.…

Here’s a look at the individual stations and how each of their daytime slots compare with last year. This time out the listenership of each station is compared to the previous three years to give you a good overview of how the station is doing over the surveys. 

To make things a little easier, the graphs are consistent in the line colours and the red line is the current 2013Q3 survey.…

The listenership picture for radio has remained fairly static over the last few surveys with radio listenership remaining at 83%. In this survey this represents 2.9m people tuning in to one station or another every day.

RTE1 dropped 24,000 listeners or 3% but is still listened to by 23% of the population daily (down 1% point) or 837,000 people.…

This year, like every year, the Top 30 is a mixed bag. Still the biggest draw in the radio landscape is Morning Ireland with a reach of 429,000 people every morning which is 12% of the population its down 19,000 on 2013Q3 or 4%.  This is followed by Liveline at 382,000 and its sees a fall of 31,000 or 8% on the year.

Actually most of the top portion table have seen a decline in listeners over the year and most of them in turn are from the RTE stable.…

Looking at Dublin the listenership of any radio has increased marginally both over the twelve months and book on book. Listenership in the capital is static at an 80% reach, which is  equivalent to 815,000 listeners every day in the 2014Q3 survey.

But underneath this metric lie some very interesting details. Below is a table of the current stations standings comparing them to the survey of 2013Q3.…

September 2014 Irish Newspaper ABC Circulation

As predicted, the tabloids slipped back after the euphoria of the start of the premiership abated in September. All the tabloids lost their August lustre and now it’s simply a slow decline to the “C” word on the 25th of December.

The Star and Sun are now perilously close to the slipping into the 50’s. Both papers tested those waters briefly earlier in the year only to be saved by the kick of a ball in August.…

I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet.

But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on Sunday. I couldn't recall the last time that happened but you can put a lot down to sport.…

JNRS Irish Newspaper Readership 2014

 The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year. 

Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have one.…

Newspaper Circulation Jan June 2014

“Ta-da” - the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive.

The total market contacted by 7% over a twelve month period.…

Morning Newspaper Circulation Jan June 2014

The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and has now dropped 28% since 2000. The brunt of the fall was felt in the ‘red tops’ who collectively have fallen 35% since the millennium whereas the non red-tops have declined by 22%.  

The Irish Independent lost  8,700 copies or 7% of its circulation over the year and managed to kept the bulks at 13% the same as last year.…

The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.…

Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month.  However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well.

The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a reduction in their Multiple Copy Sales figure which dropped by over 3,000 month on month. The rest of the mornings are minimal in terms of movement and reporting worth.…

JNLR 2014 Q2 National Radio Listenership

The national picture shows that over the year listenership to radio slipped by one point to 83% or 2.9m people daily. In fairness it’s marginally ahead of the previous survey (Q1) by some 13,000 listeners. National radio listenership is up by 22,000 in the twelve months and home local stations dropped by 51,000.…

JNLR 2014 Q2 Dublin Listenership

The capital’s fortunes changed in this survey following twelve successive surveys of either stagnation or decline with Dublin radio listenership gaining a point to 80% bringing listenership to 810,000 on an average weekday (67% and 60% on Saturday and Sunday respectively for the overly curious). But beneath that figure lies a tangles web of thirteen stations whose fortunes were varied over the year.

For illustrative purposes I've added a table this time around showing the all the stations results over the last four surveys as well as a year on year comparison. I stick with the year on year for comparative purposes but it can get a little confusing discussing the long and the short term surveys.…

Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 14Q2 V 13Q2. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.

So on the surface some figures might look like there’s been a dramatic change (up or down) but you’d have to drill deeper to see what the underlying cause could be.…

There always has to be a top something or other, so here’s the Irish Radio top thirty. Twenty two of the top thirty births are occupied by an RTE station. The big gains, in percentage terms, are for Pat Kenny, two breakfast shows and the two sports slots on RTE (see bottom of the page).

Fallers were News at One and Liveline (one wonders was there a slight knock on effect there).…

Irish Newspaper Circulation June 2014

This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no means a tabloid apologist when they over step the mark – as they have on numerous occasions.

The dip this month is particularly worrying for that group of papers. I appreciate dropping below sixty is purely psychological, but it has the ability to affect people within a struggling news brand.…