2016 Q4 Results

The JNLR Radio research for Q4 2016 is available .

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JNLR 2015Q3 Dublin Listenership

Dublin radio reach is slightly below the national figure at 81% and represents 829,000 adults per day. The trend in Dublin was not so healthy and back at the start of 2014 where the reach was only 78%. So there’s been somewhat of a mini resurgence in listenership over the last few books as it clawed back to 81%.

The biggest player in the Dublin market is RTE1 with a reach of 302,000 or 30%.…

There’s a lot in the regional and locals so I’m simply going to provide the ammunition: those who want can fire the bullets. All regional stations are performing well against the nationals but still have a way to go before they reach the “home local” grouping in their respective franchises. You can see from the table below where each of the national stations rank in the various franchises. It shows that, in the main, they would be second to the home locals, ahead of RTE1, in all areas, bar one.…

The Top 30 is a bit of a mess in terms of comparatives and has been thrown off kilter. The whole 2FM schedule has changed, not only in terms of characters, but, and more importantly for the purposes here, the time slots have changed making it difficult to make genuine hard comparisons.

Take for example ‘Breakfast Republic’ on 2FM. Last time out the time segment was 06.…

Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.   

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JNLR 2015Q3 Cork Listenership

Red FM have firmly established themselves as the number one station in Cork now at 125,000 or 30% of the population. This is a complete reversal of fortunes since the survey twelve months ago which saw them 46,000 behind 96FM. While the yearly figures are dramatic, with RedFM and Newstalk gaining 42% and 33% respectively, the book on book numbers are a little more subdued with only minimal changes in the past three months. Red FM added another 2,000 and 96FM dropped 1,000 in the three months.…

It’s a study in newspaper purchasing fickleness this month. The circulation ebb and flow in full view for some of the titles with the numbers they picked up last month disappearing.

The Star lost 4,200 in circulation month on month having gained nearly the exact number the month prior to that. The other morning tabloids were, in the words of Churchill, “least worst”.…

The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races.

The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also saw decent increase adding 2,600 on the month.

The shining light on the Sundays was indeed The Sun – Sunday with a massive 15% increase on the previous month or a lift of over 8,000 on the month.…

ABC Circulation Jan June 2015 - revised!

Clarity:  Now, I've had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there - now. Their cert was not there this morning or even at lunchtime so I can't understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon - I can't understand why it was not clarified. Furthermore, two emails remain unanswered from this morning - which would have shed light some of the going's on.…

ABC Circulation Jan June 2015

Remarkably, there’s now no ‘solid’ (in my eyes) metric for the best selling Irish Morning Newspaper. Having suddenly jettisoned their ABC certification, we can now only rely on the JNRS and perhaps some web metrics, when and if they appear, for some solid ‘market’ data on the Irish Independent. My views on the JNRS are easy to find here and my apathy towards them is not veiled.

I’m sure that across Europe most of the ‘best selling’ morning papers in each country have an audited sales figure (I might revisit that later) and an audited figure is expected by their clients.…

Forthcoming ABC's?

I was doing a little spade work earlier for the forthcoming ABC Island of Ireland report. I was looking at the ABC website and noticed that both the Irish Independent and The Herald are no longer registered with the ABC. Now, this is particularly perplexing! independent.…

JNRS Newspaper Readership 2015/14

At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data.

Personally, I find some of the readership data going against the grain of more concrete data. In concrete I mean that the audited ABC figures which I find a more robust measure of the state of the industry.…

Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month.

The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.…

JNLR 2015Q2 National Listenership

The JNLR 2015Q2 research is now available. The samples and estimated universes have changed little on last year and therefore are no real cause for concern. The survey shows that Radio listenership is up 1% or 25,000 listeners year on year, but that’s just enough to push the radio reach figure up by one percentage point to 84%.

On a year on year basis most of the stations are heading in the right direction.…

The fallers are very much in the preserve of RTE1 in this book with four of the five fallers from the national broadcaster. But the top drop slot is reserved for Anton Savage on Today FM whose time slot dropped 29,000 (-13%) on the year. It’s only fair to point out that the comparative for Anton below in 14Q2 was Ray D’Arcy. Also fair is that the book on book is Anton V Anton (see "book on book" table below), so read into that as you will.…

Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.   

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A brief look at the Local/Regional Stations: The regional stations like Beat and iRadio NW do well in their areas coming second to the home local stations and in front of RTE1 and seem to be on a continuing upward trajectory.…

JNLR 2015Q2 Cork Listenership

I’m not ignoring our friends down South, it’s just that time is the enemy in the days that the results are released. I know there’s terrific interest in the region, but the interest in the national picture is stronger, so i have to go with that first. Having said that, here’s some data on Cork:

The graphic will shows the rapid rise of Red FM coming on the back of the decline of 96FM and finally overtaking them in this survey.…

There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business.

We have no analytics data, circulation numbers on a shoe sting and the regional ABC’s (from IN&M) were withdrawn some years back as it they didn’t “resonate” with the advertising community.…

Reuters Institute Digital News Report 2015

The Institute published its twelve country report earlier last week, I re-hashed some of the interesting points and leaned a little on the Irish aspects. It doesn't do their report any justice and you can see the full report here.

In terms of our sources of news 83% of the Irish population say that they sourced news online in the past week and that includes social media. Actually eight other countries also maintain that their primary source was online and the other four ranking online second.…

ABC Circulation May 2015

The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to the Daily Mail’s numbers for the month.…

Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory.

The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down.…

The latest edition of the JNLR for 2015 Q1 reveals, yet again, that radio is in a healthy position. Every day just over 3m people tune in to one or more radio station or 84% of the population. This is up some 1% on the previous year (2014 Q1) by some 37,000 listeners over the year but it’s up only marginally (3,000 listeners) on the previous book (2014Q4)

While the underlying fortunes of individual stations have varied, the overall radion listenership has remained fairly static, deviating only between a reach of 85% and 83% since 2010.…

Radio in Dublin is up by 8% or 22,000 listeners on the previous twelve months and radio listenership now stands at 829,000 or a reach of 81% of its citizens. Book on book the increases are marginal growing only 3,000 in the twelve months.

You will see from the graphic below that Dublin radio listenership has declined over the past few books, as has the national figure. At one point, between 2010 and 2011, the national and Dublin listenership were roughly at the same level, hovering around 86%.…

The top thirty is a much loved part of the survey in many circles. This year is shows some interesting movements. Below are the tables and they are self explanatory. One interesting note: all of the top five falls all came from RTE1 whereas three of the top five to gain all came from Newstalk.…

Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 15Q1 V 14Q1. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.

So on the surface some figures might look like there’s been a dramatic change (up or down) but you have to understand that it’s a full twelve month comparison.…

Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much!

The local franchises (below the regional data) are over four years, just to give a bit of perspective on the figures.…

Cheltenham was the only event to bring a smile to tabloid newspaper executives with the Star and Sun adding a few copies this month on the back of the festival. Surprisingly The Mirror didn’t see any payout from the horses and they actually lost 300 odd copies month on month.

The Daily star did exceptionally well adding 2,300 to its figure and the Sun added 1,400. But the uplift will be fleeting and April will see these sales disappear.…

My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as “Newspapers” – seriously).

In fact The Sun and The Mirror took a bath last month especially the former dropping 2,200 on the month. Overall the tabloids are down 4,300 on the month (3%) and 8% on the year.…

ABC Newspaper Circulation July December 2014

The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014.

Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall figures with the rate of change in the declines beginning to slide in the wrong direction after stabilising of a few periods albeit still in negative territory.…