Legal threats over Guido Fawkes Blog

There’s a very interesting spat happening as I type. I hasten to add I type from the Republic of Ireland and on servers hosted in Ireland (it makes sense if you read on).

There is a current injunction against the Sun and Sunday Sun in England and Wales effectively gagging them from reporting that a celebrity husband was involved in a threesome. Fair enough some might say, I’ll stick to the old adage that “three’s a crowd” – but there you have it!…

Honest, this is all you get on the Feast Days. And it’s not devotion during the day that’s the distraction, more complete the lack of abstinence!

So the brief on this is that some of the tabloids are doing well and the Sun in the morning in particular.

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Newspaper Circulation July-Dec 2015

The ABC’s for the period July to December 2015 were released today and show the continuing decline of newspaper sales in Ireland. The total market has declined by 6.2% over the twelve months, however that’s a smaller decline in overall sales then seen in a few years – if we’re viewing this as a “least worst” scenario. I think we do have to view it in those terms, as I don’t think the populous are going to have a “road to Damascus” experience anytime soon and return to buying the printed word en-masse.…

The first numbers of 2016: I’m going to be brief as the six month ABC’s have robbed most of the time.…

JNLR 2015Q4 National Listenership

Overall there was a minor drop in listenership nationally, well within statistical error and certainly not to trouble with this issue any further. National listenership remained at a healthy 83% or 3,001,000 people daily.

Focussing on the stations, the clear winner on the national stage was RTE1 in this book, with a year on year increase of 64,000 listeners (8%) and a book on book gain of 32,000 or 4%.

The veneer of 2FM’s number year on year, holding steady at 374,000, is very much tarnished when we see their more recent past.…

JNLR 2015Q4 Dublin Listenership

In Dublin listenership to overall radio listenership dipped marginally from 81% to 80%. Still the most listened to station in the capital is RTE1 commanding a 30% reach up 9% on the year or 27,000 listeners. You can see for the table at the bottom that they occupy the top five most listened to station in the capital and four of them have added numbers over the year.  Book on book they also did well managing a 3% increase in the quarter.…

There’s too much data here – so I’m going to simply provide the numbers and you can extrapolate what you want from it. In the four regions there's still a job to do to catch up with the “home locals” - which, in most cases are very dominant. On a positive note: three out of four regional stations beat RTE1 into second position.

There's also a table of all the 'franchises' - it’s interesting to see the totality of the radio market and how they all stand - comparisons are unwise as the different franchises have different populations etc.…

There were some good wins for RTE1 occupying the top five slots in the programmes that gained year on year and three of them in the weekend schedule. They also hold the top five book on book – but the emphasis there is on the weekday schedule. Today FM hold three of the five faller's berths looking at them year on year.  The main Top 30 Table below is sortable - just click on the heading and it will sort ascending and then descending (on a second click).…

Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.   

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JNLR 2015Q4 Cork Listenership

Cork was akin to a bare-knuckle scrap in the last few books  – now it looks like a mismatch and no rematch in the contract. RedFM pulled away, yet again, to 133,000 or 32% reach having added 34,000 listener’s in the year (+34%) and a more conservative 8,000 or 6% in the last quarter. Cork’s 96FM is the ultimate victim in this fight dropping 17,000 on the year (-13%) but managing to keep it steady in the last quarter. Consider, if you will, that in mid '13 they were at an untouchable 174,000 listeners per day, 70,000 ahead of their nearest rival RTE1.…

For the monthly providers of circulation data the report today the final one for 2015. This also allows us to provide their July-December numbers. For the other papers on our shelves, we will have to wait for another few weeks until they provide that data.

The December’s numbers were nothing by way of excitement with the Daily Star providing something by way of change as it managed a gain on the month of 1,200 whereas and The Sun on the other hand dropping over 700.…

And the sponsor is......

An interesting one today (Jan 20th) in the irishmirror.ie. Now, I’m all for newbrands extracting cash wherever they can, but I do believe that there really should be a bit of transparency in those transactions as well.

On the Irish Mirror’s home page there was a news block with the captivating headline (if you’re in that market) “How to save on family camping getaways - plus amazing deals on Easter and 2016 breaks”.…

Ad Blocking will hurt Publishers

I came across a very few interesting articles on the potential impact of ‘ad-blocking’ plugins on publishers revenue. The argument was the so many individuals were using ad blockers that it has become a real threat to the viability of publishers to eak out a few Euros from their digital offerings – considering that the revenues from print have being going south for the last few years.

Irish based start-up PageFair in their report on ad blocking in 2015 estimate that there were 181m active internet users with ad blockers on their browsers. This is a 41% increase in blocking usage in a year.…

ABC Circulation November 2015

The penultimate month in ’15 brings little by way of cheer. The only change in the ABC’s is that they now have a new report which measures the digital editions of the papers – not that it’s going to make a huge difference here as they report a total of 110 digital sales in November in Ireland – across all titles!

Their new format is also a little confusing as the ABC report no ‘digital edition’ sales for the Sunday Times last month but the paper has a certificate for their ‘tablet edition’ where they claim over 95,000 sales in November.

Why that’s not in the digital report is beyond me, but it’s endemic in the digital world where standards (not the moral compass type) shift and terminology and acronyms change daily.…

I let this slip by some time back, but it’s worth a quick look. Comscore recently published some data on the most popular websites accessed via a smartphone or tablet in Ireland*

You can see all the figures below and the table is sortable for those that who wish to scrutinise them a little further. No figures were published on the same sites viewed via desktop to give the full picture.…

The October ABC’s show little signs of excitement, as per normal, bar the dramatic reduction in the sales of the Daily Star Sunday. Between September and October they have dropped by over 40% to just 9,000 copies from 15,000. A drop would either have to be “self imposed” if the publisher decided to alter (dramatically) the distribution of the title or there was a third party involved like a chain dropping them. I’ll dig a little and see.…

The national picture shows that radio listenership is still in a healthy position with a reach of 83% of the population every day. While this is up 18,000 on the previous year (14Q3) it’s down marginally (3,000) on the previous book (15Q2). That small slippage also had the affect of moving the point reach from 84% in 15Q2 to 83% this time out.

On a station by station basis most gained year on year and fell on a book on book analysis.…

JNLR 2015Q3 Dublin Listenership

Dublin radio reach is slightly below the national figure at 81% and represents 829,000 adults per day. The trend in Dublin was not so healthy and back at the start of 2014 where the reach was only 78%. So there’s been somewhat of a mini resurgence in listenership over the last few books as it clawed back to 81%.

The biggest player in the Dublin market is RTE1 with a reach of 302,000 or 30%.…

There’s a lot in the regional and locals so I’m simply going to provide the ammunition: those who want can fire the bullets. All regional stations are performing well against the nationals but still have a way to go before they reach the “home local” grouping in their respective franchises. You can see from the table below where each of the national stations rank in the various franchises. It shows that, in the main, they would be second to the home locals, ahead of RTE1, in all areas, bar one.…

The Top 30 is a bit of a mess in terms of comparatives and has been thrown off kilter. The whole 2FM schedule has changed, not only in terms of characters, but, and more importantly for the purposes here, the time slots have changed making it difficult to make genuine hard comparisons.

Take for example ‘Breakfast Republic’ on 2FM. Last time out the time segment was 06.…

Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.   

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JNLR 2015Q3 Cork Listenership

Red FM have firmly established themselves as the number one station in Cork now at 125,000 or 30% of the population. This is a complete reversal of fortunes since the survey twelve months ago which saw them 46,000 behind 96FM. While the yearly figures are dramatic, with RedFM and Newstalk gaining 42% and 33% respectively, the book on book numbers are a little more subdued with only minimal changes in the past three months. Red FM added another 2,000 and 96FM dropped 1,000 in the three months.…

It’s a study in newspaper purchasing fickleness this month. The circulation ebb and flow in full view for some of the titles with the numbers they picked up last month disappearing.

The Star lost 4,200 in circulation month on month having gained nearly the exact number the month prior to that. The other morning tabloids were, in the words of Churchill, “least worst”.…

The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races.

The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also saw decent increase adding 2,600 on the month.

The shining light on the Sundays was indeed The Sun – Sunday with a massive 15% increase on the previous month or a lift of over 8,000 on the month.…

ABC Circulation Jan June 2015 - revised!

Clarity:  Now, I've had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there - now. Their cert was not there this morning or even at lunchtime so I can't understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon - I can't understand why it was not clarified. Furthermore, two emails remain unanswered from this morning - which would have shed light some of the going's on.…

ABC Circulation Jan June 2015

Remarkably, there’s now no ‘solid’ (in my eyes) metric for the best selling Irish Morning Newspaper. Having suddenly jettisoned their ABC certification, we can now only rely on the JNRS and perhaps some web metrics, when and if they appear, for some solid ‘market’ data on the Irish Independent. My views on the JNRS are easy to find here and my apathy towards them is not veiled.

I’m sure that across Europe most of the ‘best selling’ morning papers in each country have an audited sales figure (I might revisit that later) and an audited figure is expected by their clients.…

Forthcoming ABC's?

I was doing a little spade work earlier for the forthcoming ABC Island of Ireland report. I was looking at the ABC website and noticed that both the Irish Independent and The Herald are no longer registered with the ABC. Now, this is particularly perplexing! independent.…

JNRS Newspaper Readership 2015/14

At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data.

Personally, I find some of the readership data going against the grain of more concrete data. In concrete I mean that the audited ABC figures which I find a more robust measure of the state of the industry.…

Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month.

The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.…

JNLR 2015Q2 National Listenership

The JNLR 2015Q2 research is now available. The samples and estimated universes have changed little on last year and therefore are no real cause for concern. The survey shows that Radio listenership is up 1% or 25,000 listeners year on year, but that’s just enough to push the radio reach figure up by one percentage point to 84%.

On a year on year basis most of the stations are heading in the right direction.…