Yet another interesting summary on the state of the Net for Comscore and the penetration of the internet across various different countries in Europe.

It’s not really a precise science to look at the numbers in isolation, as the relative populations have to be taken into account. Looking just at visitors The Netherlands has the highest internet penetration of any of the countries under scrutiny at 72%. Ireland lies #12 with a 535 penetration.…

If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace.…

Irish Newspaper Circulation November 2011

Our penultimate figure for 2011 and still no Ho Ho Ho!

Looking at the month on month figures the Sun seems to have had a real dip loosing over 4,500 copies in a month. The sales have most likely disappeared into the ether and, if you’re a regular watcher, that’s a euphemism for gone, never to return.

December (due to the festivities) normally sees the morning market drop by about 5% so it’s looking like a bad end to the year for News International.…

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious!…

JNLR 2011-3 National Listenership

National Listenership of any radio stations fell to 82%. Still it’s a bad figure being just shy of three million people listening every day, but it's certainly going in the wrong direction. The rant on this part of the web is normally the spiralling decline of the newsprint business, surely this medium is not going in the same direction.

The big talking point, again, is another decline in the listenership of 2FM.…

Still dominating the capital is the National broadcaster RTE1 having pulled back 3% points on the same period last year.

2FM dipping into single digits in Dublin has to be worrying (again). Perhaps Montrose would allow the newly appointed Commercial Director, Willie O’Reilly, to look at 2FM for a week or two and come up with a plan.

It strikes me that there is none currently and that the station is bouncing around from one bad survey to yet another.…

Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%.…

Multi-Channel Marketing

A bit of research fell into the email inbox this morning that’s worth airing. On the back of an earlier article about trying to maximise the impressions of a print ad it was interesting that this research looked at the channels used in the marketing mix and how those channels are tracked.  The research was conducted by SkyIQ , part of BSB Sky.

Of the 12 channels used, the most predominantly used channel was online being employed by 76% of the marketers surveyed.…

Print Advertising Research

It’s a long time since I saw research like this (not that I’ve been actively searching). It’s all to do with how to improve the ROI on your print advertising by getting more eyeballs to your ads.

In the world of digital that’s impressions and is very easily measured. The CTR is then used to calculate your RIO.…

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September.

The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month.…

UK Daily Star Marketing Madness

One of the most amazing newspaper marketing decisions was made earlier this month and will be visible from October 17th.

Express Newspapers have decided (aka Desmond has decided) that the UK version of the Daily Star will be available in Ireland from that Monday. It will sit alongside and compete with the Irish Daily Star in retail outlets. Express Newspapers own 50% of Independent Star Limited (ISL) publishers of the Irish Daily Star.

I am at a complete loss as to the logic of this move.…

A very interesting, if not perplexing, batch of figures. Last month was the first without the News of The World and the signs were that buyers of that paper all found new homes – temporary shelter as it turned out.

The News of the World in its last month (June) sold 113,000. The month is made no appearance the market was sown 33,000, suggesting that 80,000 had switched to another paper.…

Firstly, apologies for the “stat attack”, but there are 43 local papers audited so there really is no choice but to have plenty of data. Just by way of explanation: there two totals on the bottom of the chart. The first are “Year Totals”, they are simply the total of all the local papers audited that year. The more important figure is the like for like figures.…

The ABC Circulations for Jan June 2011 were released and make for fairly sobering reading. The circulation of National newspapers papers in the Republic of Ireland has declined by over 165,000 in twelve months. The biggest faller was in the Sunday market where there have been two newspaper closures in the year. Even stripping out those two titles, like for like sales of the remaining titles is still down 5%.…

Irish Sunday Newspaper Circulation Jan June 2011

If you wnated a headlin figure for this Jan June 2011 ABC's it would be the fact that the Sunday market slipped into six figures. It comes on the back of  the closure of the Sunday Tribune and the semi-closure (as the paper in another guise is still available) of the Daily Star on Sunday.  

Actually it could be worse as the News of the World in real life is no longer around but still reported figures for those six months.…

The morning market declined by 5% year on year in 2011 (not too bad in comparison to the 11% fall in the Sunday Market) and sees it drop below the 600,000 mark. Just to ram home the recessionary point, the morning market hasn’t seen an increase in sales since 2007.

Publication JJ 2011 JJ 2010 Diff '000 Diff %
Irish Independent 134,228 144,896 -10,668 -7%…
Irish Evening Newspaper Circulation Jan June 2011

Just to be complete the Evening Market. There is no daily breakdown of the Heralds’ figure, so it's impossible to say how the addition of the Dubliner has worked for them.  …

The JNRS results for the period July 2010 to June 2011 were released and if you thought circulations were poor then read on. Readership of Morning titles is down a decent 10% on the year and the Sundays are down 3% - showing a bit more loyalty for the Sundays than the Daily papers.

Looks like few titles were spared the falls. The Independent suffered the biggest blow, down 11% and hovered on the precipice of half a million.…

Let's cut straight to the interesting market in July - The Sundays. The News of the World ceased trading and produced a final edition on the second Sunday of the month. However, they decided not to produce an ABC figure for the month- and why would they.

The previous month the NoW sold roughly 113,000 copies so , theoretically, they were all up for grabs (let's leave aside multiple purchases).…

Where have all the listeners gone? Well the graph below charts the day in quarter hour segments from 2009 to 2011. It really highlights the desertion of ears in the morning slot after the untimely demise of Gerry Ryan.

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The local stations have varying penetration ranging from Highlands 67% to East Coasts 23%. But still in top spot is Highland with a fairly commanding lead.  The only real movements were KCLR up 7 points and ocean up 6. On the other side of that coin TippFM was down 6 points and LMFM down 5.…

Dublin market whilst very crowded, it’s actually fairly static. In the list below there has only been two one changes in the order: 2FM down and Newstalk up.  

2FM lost about a quarter of its listeners in the capital and is now firmly rooted, like Wolves last year,  to the bottom of the table.…

The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures.

Radio 2011 2011 2010 2010 000 +/-
Any Radio 2979 85% 3024 86% -45…

The real crimes of Social Media

I read recently that some marketing departments were “afraid” of social media and, in some cases, that fear could be completely justified either because of their complete misunderstanding of social media (SM) or (more importantly) the incompetence of the individuals left with the responsibility of chartering a brand through the sometimes choppy waters of SM.

There are plenty of examples where big brands have really messed up. A recent example of this was Kenneth Cole when he (personally) tried to use the riots in Egypt to try and promote his “new spring collection” via twitter using the hash-tag of #Cairo.

What was he thinking?…

Seemingly if you’re a media owner with an abundance of titles and the poo hits the spinning thing, you simply throw the title out with the dirty water. And it will all go away!

The figures below are BC – before crisis and next months will not reveal anything other than confusion as the News of the World was caned mid-month. It will be August before the dust settles.…

They are circling. The UK Sunday Papers are planning to see that they can pick off the carcass of the News of The World with three newspaper groups actively perusing the papers Sunday previous buyers and readers.

It’s going to be particularly interesting to see, firstly, the contraction in the Sunday market in the wake of the papers closure and, secondly, who will be the main benefactors. The contraction is, I think, inevitable as of the 2.…

News Of the World - Hacking and Boycott

Without getting into the political debate of the News of the Worlds (NoW) latest lesson in distasteful journalism – “hacking” the phone message of an abducted minor, outside the public reaction is how this will impact on the paper from an advertising point of view.

On the circulation front the buying public are fairly adept at letting the commercial wing of any newspaper group know that that have ‘erred’. You only have to look at Liverpool where there is still a large boycott of The Sun, 22 years after the Hillsbrough disaster.

The NoW total circulation* stands at, as of May 2011, 2,676,684 copies, making it the second largest newspaper after its stalemate The Sun (2,826,684).…

There have been some very interesting studies conducted recently into the world of the ‘Daily Deal’ and coupon redemption. Perhaps one of the more interesting of these was conducted by Rice University in September of last year and again in June of this year.

But.... if you've been tempted, have a look at something we cooked up, a daily deal calcutator…

Ireland Internet statistics

An amalgam of statistics here combining data from ComScore and Akamai, the internet network people.

Looking at just some of the data that leaps out: Irelands very low average hours per visitor in comparison to its near neighbours. Irelands stands 5# from the bottom and is 63% less than to of the list The Netherlands in first place. The good folk in the Netherlands have, according to comScore, a high propensity to be on Linkedin and Twitter.…

In an effort to try and bring some reality as opposed to hype Daily Deals, we've put together an interactive spreadsheet sheet to try and help you get to the bottom of the numbers.

There are so many variables it can really be a bit of a nightmare. But hopefully below will at least give you an indication of how a potential promotion might do.

There are a few items that you can fill in with certain levels of confidence and others that are very much picked out of the ether.…