2016 Q4 Results

The JNLR Radio research for Q4 2016 is available .

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The local stations are showing mixed results, but one that stands out is Galway Bay FM. Over the two surveys they have managed to increase their listenership by a staggering 33%. This is followed by East Coast and Tipp FM who both added 15% to their numbers.

On the other end of the scale WLR FM dropped 15% and KCLR 96FM who dropped 12%.…

Looking now at the individual radio programmes. With the change in the universes between the two annual surveys it makes the absolute figures a little bit redundant. One could rebase one of the years so that a status quo is maintained to a degree – but it's not the "done thing" in survey reporting. This year the universe increased by 2.…

Radio Quarters - National Listeners 

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The JNLR national radio listenership figures were released today. The first item to record is that whilst the increases in the absolute numbers of listeners for some stations look nothing short of meteoric, it would have to be tempered with some other numbers.

The universe used suggests, like last time out, that the population has grown from 3,511,000 to 3,608,000. So while stations may have larger absolute listener numbers, their percentage reach may have stayed the same.…

I may have been a touch hasty writing the epitaph of the Daily Star when it lost its status as “King of the Tabloids” last month. It didn’t do too much, bar stand still, and let The Sun drop 1,200 copies to let The Daily Star regain its title. The Mirror also fell back by near enough 1,000 copies so the Daily Star was the only tabloid to gain in June.

It’s most likely the last ABC audit (in the Republic) for the Independent (London) and they have decided to withdraw from the Irish market.…

Two different scenarios is the ever changing landscape of Local press. Celtic Media Group has been acquired but some of its management team and Johnston Press closes one of its titles and makes some editorial changes.

Celtic Media Group have acquired five titles from its (one time) parent Dunfermline Press at what can only be described as a fire sale in terms of the previous selling prices of the titles. They have acquired the titles for €5.…

May ABC Newspaper Circulation 2012

The Kings is dead, long live the King. Not since January 2009 has the Daily Star been out boxed by its rival, The Sun. But even in that figure there is a measure of ‘smoke and mirrors’. The Daily Star circulation figure historically is an amalgam of its Republic of Ireland figure and its Northern Ireland edition (the Green Top).…

Letshost New Firewall Configuration!!!

 

Beginning on the 25th of Letshost made a few changes and, according to an email from them “upgraded the firewall as it was not working correctly” – naturally and on reflection, I’d prefer if they had simply left the firewall alone. 

From that date, the servers are now blocking access to Googlebot crawlers (or more specifically their IP addresses).…

April sees the some of the tabloids take a hammering. The Daily Star lost 3,000 copies month on month, but it’s not a one off. In many of the previous years they have had a heavy drop March to April mainly due to the upsurge in the March figure due to Cheltenham. The Sun (Sunday) lost over 5,000 purchasers month on month and they didn’t show up in anyone else’s figures.…

Google Penguin Change

 

In an interesting article yesterday in the Irish Independent, it noted how so many websites have been ‘hamstrung’ by the latest Google algorithm change, affectionately known as ‘penguin’. In this change the search engine specifically targeted websites that ‘gamed’ the engines in the past and got decent results on the back of it. The way they managed to get these inflated rankings was through a range of nefarious methods: Keyword spamming, backdoor pages, link spam – to mention but a few.…

The most recent editions of the ACB broke out the sales of the papers available in Ireland (bar the lazy ones) on a Monday to Friday and Saturday averages.

It’s quite an interesting list of figures on many fronts. Most importantly, it shows that the Saturday Market, for the papers under scrutiny, is 36% stronger than the Monday-Friday market. If the M-F sale is 8% below the average, then there are going to be days between Monday and Friday that could only be classes as “tragic”.…

On the subject of spam – here’s an interesting one. You can do plenty with the Google search bar other than your “normal search”. You can use search operators to get a different look at websites.  Here’s one you can do that’s fairly interesting.…

Normally very little happens in the National scene and that follows through again this year.  Radio listenership is up 56,000 and the gains can be attributed to a variety of sources. The National stations are up 46,000, the Regionals up 87,000 and the Locals up 52,000. Naturally there’s a lot of crossover there, but the sector is doing well.…

The Local listenership also suffered at the hands of the mathematicians when the national population estimates changes from 3,516,000 to 3,608,000. 

Station County 12-1 '000 12-1 % 11-1 '000 11-1 % +/- +/-
Mid West Radio Mayo 63 61% 53 51% 10 10%…

Dublin radio listenership gained ever so slightly in the last 12 months rising by 19,000 people in the metropolis.

But as a straight head count that's encouraging, but in percentage terms it looks very different. The survey this quarter was altered slightly to reflect the population changes in the capital and the "estimated universe" aka theoretical survey population moved from 967,000 to 1,028,000 – a gain of 61,000 people (the census shows an 89,000 growth in the capitals population)

It basically moves the goalposts and will antagonise the copywriters who will spend today day "shining up (the other word)" for their stations adverts and press releases.…

Irish Newspaper Circulation March 2012

Well, the party (or wake) is truly over. The gains some of the titles made when the NotW closed last July were well and truly wiped out this month with a full month figure for The Sun (on Sunday).

The Sun (on Sunday) fell back to 81,000 from its maiden figure of 109,000, which was to be expected. But the buyers have to come from somewhere and they were kindly donated by Sunday Mirror, The Daily Star on Sunday and The People – the very papers that made gains at the NotW closure – to be biblical about it - Job 1:21!…

Yet another interesting summary on the state of the Net for Comscore and the penetration of the internet across various different countries in Europe.

It’s not really a precise science to look at the numbers in isolation, as the relative populations have to be taken into account. Looking just at visitors The Netherlands has the highest internet penetration of any of the countries under scrutiny at 72%. Ireland lies #12 with a 535 penetration.…

If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace.…

Irish Newspaper Circulation November 2011

Our penultimate figure for 2011 and still no Ho Ho Ho!

Looking at the month on month figures the Sun seems to have had a real dip loosing over 4,500 copies in a month. The sales have most likely disappeared into the ether and, if you’re a regular watcher, that’s a euphemism for gone, never to return.

December (due to the festivities) normally sees the morning market drop by about 5% so it’s looking like a bad end to the year for News International.…

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious!…

JNLR 2011-3 National Listenership

National Listenership of any radio stations fell to 82%. Still it’s a bad figure being just shy of three million people listening every day, but it's certainly going in the wrong direction. The rant on this part of the web is normally the spiralling decline of the newsprint business, surely this medium is not going in the same direction.

The big talking point, again, is another decline in the listenership of 2FM.…

Still dominating the capital is the National broadcaster RTE1 having pulled back 3% points on the same period last year.

2FM dipping into single digits in Dublin has to be worrying (again). Perhaps Montrose would allow the newly appointed Commercial Director, Willie O’Reilly, to look at 2FM for a week or two and come up with a plan.

It strikes me that there is none currently and that the station is bouncing around from one bad survey to yet another.…

Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%.…

Multi-Channel Marketing

A bit of research fell into the email inbox this morning that’s worth airing. On the back of an earlier article about trying to maximise the impressions of a print ad it was interesting that this research looked at the channels used in the marketing mix and how those channels are tracked.  The research was conducted by SkyIQ , part of BSB Sky.

Of the 12 channels used, the most predominantly used channel was online being employed by 76% of the marketers surveyed.…

Print Advertising Research

It’s a long time since I saw research like this (not that I’ve been actively searching). It’s all to do with how to improve the ROI on your print advertising by getting more eyeballs to your ads.

In the world of digital that’s impressions and is very easily measured. The CTR is then used to calculate your RIO.…

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September.

The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month.…

UK Daily Star Marketing Madness

One of the most amazing newspaper marketing decisions was made earlier this month and will be visible from October 17th.

Express Newspapers have decided (aka Desmond has decided) that the UK version of the Daily Star will be available in Ireland from that Monday. It will sit alongside and compete with the Irish Daily Star in retail outlets. Express Newspapers own 50% of Independent Star Limited (ISL) publishers of the Irish Daily Star.

I am at a complete loss as to the logic of this move.…

A very interesting, if not perplexing, batch of figures. Last month was the first without the News of The World and the signs were that buyers of that paper all found new homes – temporary shelter as it turned out.

The News of the World in its last month (June) sold 113,000. The month is made no appearance the market was sown 33,000, suggesting that 80,000 had switched to another paper.…

Firstly, apologies for the “stat attack”, but there are 43 local papers audited so there really is no choice but to have plenty of data. Just by way of explanation: there two totals on the bottom of the chart. The first are “Year Totals”, they are simply the total of all the local papers audited that year. The more important figure is the like for like figures.…

The ABC Circulations for Jan June 2011 were released and make for fairly sobering reading. The circulation of National newspapers papers in the Republic of Ireland has declined by over 165,000 in twelve months. The biggest faller was in the Sunday market where there have been two newspaper closures in the year. Even stripping out those two titles, like for like sales of the remaining titles is still down 5%.…