JNLR 2012-3 National Programs Listnership

The overall figures for any station will only reflect the individual programmes they broadcast. Throughout the day stations will have different audience levels depending on what the population is doing and for some stations what the competition is at.

As you can see for the chart below that looks at all adults listening to all radio, its ramps up very rapidly in the morning and then tails off as the day drifts by. …

There is always a big analysis (outside these four walls) on the individual programmes in the schedule and who’s doing what. The analysis is based on absolute numbers and, therefore, the comparison to last year might be thrown due to the change in the universe. In each analysis it comes down to who has the bragging rights – and that would be Morning Ireland which reaches 441,000 people every morning (or 12% or the population).

Only 10,000 behind and closing rapidly is Joe Duffy on 431,000, up 33,000 listeners on the previous twelve months.…

JNLR 2012-3 Dublin Stations

If the national picture is more or less static, then at least the Dublin figures adds a tinge of excitement into the mix. With thirteen stations vying for position, the competition is fairly intense. Like the national figures it’s dominated by RTE1 with a 28% reach, but that top slot is, every quarter, being chipped away at by FM104, who now stand at a 24% reach in the City.

Whereas some years back the fight (light weights at the time) was between FM014, 98FM, Q102 and Spin with RTE1 looking on.…

Finally the Local listeners. Still on top by a country mile is Highland Radio followed by Mayo’s finest Midwest - the rest of the figures are fairly straightforward. It’s worth pointing out the leap that Galway Bay took gaining eight percentage points. Likewise Tipp FM gained 5 percentage points.…

Radio Demographics JNLR 2012_3

Finally, a take on the demographics of the national listening. Below is a chart which looked at the demographics in a slightly different way. There’s enough analysis of the figures via the radio stations to make your eyes glaze over aka “we’re the fastest growing station in Ireland and we reach 12 people”.

Below are “propensities” - they show a particular demographics leaning towards or away from a station above or beyond the national average.…

ABC Complaints in the people's republic

Nothing beats a bit of decent competition. It ups the ante for all concerned. The salient part of the first sentence was the word “decent”. We’re not asking for strict Queensbury rules here, actually we’ve always advocated a more “Dan Donnelly” approach to the pugilist’s art.…

I'll gladly pay you Tuesday....

“I'll gladly pay you Tuesday for a hamburger today” as Wimpy would suggest to Popeye that he feed him, yet again. A short term solution to a long term problem. The decision of the Irish Daily Star to publish the pictures of Kate Middleton was a decision very much based on selling papers on a Saturday but ultimately may lead to unwinding the company on Monday.

The speed of the criticism was incredible and the only individuals who publically cling on to an unapologetic and near vitriolic line were its Editor Michael O'Kane and M.…

This month sees some actual month on month increases in newspaper sales. To highlight just how rare that is:  in the last 20 months there have only been six months where a month on month increase in the overall market has been recorded and one of those months was the introduction of the Sun on Sunday.

The tabloids did well this month recording a 4,000 increase on the previous month. August is normally a strong month for the tabloids with the reintroduction of the UK soccer schedule and the business end of the GAA kicking off too.…

Hot water for The Scottish Sun & serialisation

Some interesting developments in Scotland that have some interest for us here as well. The Scottish Sun, which is similar to The Irish Sun in that it’s a sanitised version of the ‘main’ paper taking into account the different pallets of the various regions, has landed itself in hot water with many section of Scottish society and beyond.

If you’re not a follower of the round ball (foreign game style naturally) in Scotland some background: Glasgow Rangers, one of the oldest and largest clubs in Scotland, was placed in administration this year and on the back of that, they now ply their trade in the Scottish third division. There are many reasons that the club was placed in administration in the first place one of them was due to a massive tax bill being demanded from the club by the UK authorities.…

Irish Morning Newspaper ABC Circulations, Jan-June 2012

Like the Sunday Market there is a headline figure in the morning market and it’s the Daily Star. It’s nearly out on its own with a double digit decline of 14% falling to 75,000 and down nearly 12,000 copies over the year (let’s spare ourselves all the analogies to the small lights in the sky). In market terms the tabloids have suffered the most at the hands of the recession down collectively 11% year on year. The Sun is down 7,000 (9%) and the Mirror down nearly 5,000 ((8%) on the year.…

Evening Newspaper ABC Circulations, Jan-June 2012

Although the evening market is really just two local papers at different corners of the country – they still have to be covered.

With the market as it is, the Evening Herald did well to more or less retain last year’s numbers.

The introduction of the Dubliner magazine on Thursdays and the ability to grab headlines (Herald was all over Sky news today as it published pictures of Prince Harry in Vegas) seems to be working    

Publication JJ 2012 JJ 2011 Diff '000 Diff %
Evening Herald   61,179 61,936 -757 -1%…
Irish Sunday Newspaper ABC Circulations, Jan-June 2012

Outside the headline figure of a 31% drop for the Sun on Sunday compared to the News of the World, the big story would be the 14% drop in the circulation of the Sunday Business Post.  In the last twelve months it lost nearly 7,000 copies and dropped to just above 41,000. Luckily for the spin in the sales department, there are 1,400 copies (3.5%) of 'bulks' in that figure – but they're not alone in fattening their figures.…

Irish Newspaper ABC Circulations, Jan-June 2012

The laggards in the ABC certifications finally showed their hands and, without putting too fine a point on it, many of them we holding “Aces and Eights”. The figures make for very grim reading for some publications at this poker table.  All the figures are ABC Jan – June 2012 compared to ABC Jan – June 2011.

The Sundays narrowly avoided slipping the wrong side of 900k.…

It’s sometimes very difficult to reconcile the two public numeric’s of Newspapers; circulation data and readership data. The newspapers are very much on a downward trajectory in the circulation theatre, but the recently released JNRS data in many cases tell a very different story.

In the mornings, the Independent and the Times lost 7% and 11% respectively whilst the tabloids made great strides – unlike the data in their circulation figures.  The Daily Mail made the biggest gains in the morning market.…

The local stations are showing mixed results, but one that stands out is Galway Bay FM. Over the two surveys they have managed to increase their listenership by a staggering 33%. This is followed by East Coast and Tipp FM who both added 15% to their numbers.

On the other end of the scale WLR FM dropped 15% and KCLR 96FM who dropped 12%.…

Looking now at the individual radio programmes. With the change in the universes between the two annual surveys it makes the absolute figures a little bit redundant. One could rebase one of the years so that a status quo is maintained to a degree – but it's not the "done thing" in survey reporting. This year the universe increased by 2.…

Radio Quarters - National Listeners 

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The JNLR national radio listenership figures were released today. The first item to record is that whilst the increases in the absolute numbers of listeners for some stations look nothing short of meteoric, it would have to be tempered with some other numbers.

The universe used suggests, like last time out, that the population has grown from 3,511,000 to 3,608,000. So while stations may have larger absolute listener numbers, their percentage reach may have stayed the same.…

I may have been a touch hasty writing the epitaph of the Daily Star when it lost its status as “King of the Tabloids” last month. It didn’t do too much, bar stand still, and let The Sun drop 1,200 copies to let The Daily Star regain its title. The Mirror also fell back by near enough 1,000 copies so the Daily Star was the only tabloid to gain in June.

It’s most likely the last ABC audit (in the Republic) for the Independent (London) and they have decided to withdraw from the Irish market.…

Two different scenarios is the ever changing landscape of Local press. Celtic Media Group has been acquired but some of its management team and Johnston Press closes one of its titles and makes some editorial changes.

Celtic Media Group have acquired five titles from its (one time) parent Dunfermline Press at what can only be described as a fire sale in terms of the previous selling prices of the titles. They have acquired the titles for €5.…

May ABC Newspaper Circulation 2012

The Kings is dead, long live the King. Not since January 2009 has the Daily Star been out boxed by its rival, The Sun. But even in that figure there is a measure of ‘smoke and mirrors’. The Daily Star circulation figure historically is an amalgam of its Republic of Ireland figure and its Northern Ireland edition (the Green Top).…

Letshost New Firewall Configuration!!!

 

Beginning on the 25th of Letshost made a few changes and, according to an email from them “upgraded the firewall as it was not working correctly” – naturally and on reflection, I’d prefer if they had simply left the firewall alone. 

From that date, the servers are now blocking access to Googlebot crawlers (or more specifically their IP addresses).…

April sees the some of the tabloids take a hammering. The Daily Star lost 3,000 copies month on month, but it’s not a one off. In many of the previous years they have had a heavy drop March to April mainly due to the upsurge in the March figure due to Cheltenham. The Sun (Sunday) lost over 5,000 purchasers month on month and they didn’t show up in anyone else’s figures.…

Google Penguin Change

 

In an interesting article yesterday in the Irish Independent, it noted how so many websites have been ‘hamstrung’ by the latest Google algorithm change, affectionately known as ‘penguin’. In this change the search engine specifically targeted websites that ‘gamed’ the engines in the past and got decent results on the back of it. The way they managed to get these inflated rankings was through a range of nefarious methods: Keyword spamming, backdoor pages, link spam – to mention but a few.…

The most recent editions of the ACB broke out the sales of the papers available in Ireland (bar the lazy ones) on a Monday to Friday and Saturday averages.

It’s quite an interesting list of figures on many fronts. Most importantly, it shows that the Saturday Market, for the papers under scrutiny, is 36% stronger than the Monday-Friday market. If the M-F sale is 8% below the average, then there are going to be days between Monday and Friday that could only be classes as “tragic”.…

On the subject of spam – here’s an interesting one. You can do plenty with the Google search bar other than your “normal search”. You can use search operators to get a different look at websites.  Here’s one you can do that’s fairly interesting.…

Normally very little happens in the National scene and that follows through again this year.  Radio listenership is up 56,000 and the gains can be attributed to a variety of sources. The National stations are up 46,000, the Regionals up 87,000 and the Locals up 52,000. Naturally there’s a lot of crossover there, but the sector is doing well.…