Warning: substr_compare(): The start position cannot exceed initial string length in /home/whatsoni/public_html/ilevel.ie/plugins/content/readlesstext/readlesstextmain.php on line 1303

Warning: substr_compare(): The start position cannot exceed initial string length in /home/whatsoni/public_html/ilevel.ie/plugins/content/readlesstext/readlesstextmain.php on line 1303
Evening Herald rebranding

The rebranding and shifting of times of the Evening Herald, soon to be ‘The Herald’, is an interesting move by IN&M. But moving a paper into an extremely crowded morning market may not seem as risky as it might at first glance.

The Evening Herald's readership profile is firmly rooted in Grater Dublin with close to 90% of their readership in that area. Moving the title to a morning slot means that it will now compete with some of its stable mates, some more than others.…

Tablet adoption in Ireland

Some of the great theories in economics (and finance) are predicated on caveats that allow the theory to be conclusive, but in reality would not necessarily be the case. Take for example the theory of the Capital Assets Pricing Model (if you haven’t heard of it you can thank yourself lucky). One of the pillars of the original theory is that all “players” in the market share the same information! Yes, indeed.…

Newspapers ABC Circulation July-Dec 2012

Before we get into each specific market it’s worth looking at the big picture. The market as a whole is down 6% with the morning and evenings falling by 7% in the year.

The market has lost 100,000 copy sales in a short twelve month period and you can see from the graphics below that there seems to be no respite in this decline. Although the rate of decline has slowed it's still a breakneck -6.…

Sunday Newspapers ABC July-Dec 2012

The Sunday market, at 865,000, is down 6% on the same six months as last year, a drop of 55,000 copies in twelve months.

The Sunday Market headline has to be dominated by the 14% decline in circulation of The Sunday World dropping 34,000 to 217,000. While there are, on the surface, grater declines for all the tabloids in the market, that can be easily explained away by the closing of the NoW and the opening of The Sun (Sunday). Granted they are real declines in the order of 40% for those papers but it’s like an explainable ‘act of god’ in circulation terms so I’m going to try and look past it at this juncture.…

Morning Newspapers ABC July-Dec 2012

In the six months to December 2012, the morning market fell by 7% or 39,000 copies per day compared to the same six months in 2111.

The biggest faller in percentage terms was the Daily Star dropping 13% or just over 10,000 copies. This is followed by The Sun, down 8% and the Irish Times back 8%.

There doesn’t seem to have been any sleight of hand magic in the respective circulation departments as the bulks stayed relatively stable year on year - the Independent maintaining 12% bulks and the Irish Times 8%.…

The decline in the number of Regional Papers being part of the ABC process is falling at a pace. Two years ago there were nearly 45 papers (paid for) certified by the ABC, now only 24 decide to confess annually or bi-annually.

The only papers to record an increase are the Echo in Dublin and the Donegal News Monday edition. Monday edition..…

Evening Newspapers ABC June-Dec 2012

Just to cover the whole market, you’d have to look at the Evening market. Although you can hardly call one local paper in Dublin and another in Cork a ‘market’. Anyway…

Publication JD 2012 JD 2011 Diff '000 Diff %…

If you wanted to actually see the definition of ‘being at odds with’ then you only have to look at the latest results from the JNRS and see how alien it is to monthly circulation data.   

Circulation numbers are easy to see in theses many and varied digital outpourings and they paint a fairly consistent monthly picture – a medium (printing on paper) in decline. If the circulation figures paints the reality of daily life where John/Jane Doe pay over their hard earned currency for a newspaper then we know that there are less and less of them - according to the circulation monthly data.…

The October RTE web stats dropped in today showing that the broadcaster had a 6% rise in daily traffic over the year although its daily page impressions were down close to two percent- more volume, slightly less engagement. But, on average each person looks at about eight pages per visit.   

Curiously, their streams were down substantially, with the average daily AV plays dropping 34% in the year.…

Just because the month on month figures are devoid of their now customary minuses, it doesn’t mean things are getting better - is simply because January is being compared to a very slow December.  You only have to glance at the Year on Year column to see the real picture.

All the tabloids bounced back after the festivities and all kept their relative positions. The Daily Mail got a lift of close to 1,000 and the morning market is 6,000 for the better month on month but 18,000 down year on year.…

JNLR 2012 Q4 National Radio Listenership

You couldn’t say that that, at a reach of 84% of the population, there was any real cause for alarm. But the radio picture does seem to have a particular trend to it. Perhaps, like other media, there is a touch of fragmentation happening and that more attention and listening minutes is on the digital landscape.  Add a comment

JNLR 2012 Q4 Dublin Radio Listenership

Dubliners have thirteen stations to choose from so it’s a very busy parish to be plying your trade in. Not unlike the national picture, the dominant player is RTE1 having a reach of 27% and 274,000 listeners on average every day. Their dominance has been severely eroded over the past few surveys and they are down 24,000 listeners and five percentage points over the same period last year. Actually, their high point in Dublin was at the very start of this year and they have been dropping each subsequent survey - down 17,000 on the last quarter (Q3) for example.…

The local stations are doing well and collectively they are up 24,000 or one percentage point. In general it’s a very static affair with Highland Radio still retaining a 65% reach in its franchise area. One notable movement was Galway Bay FM that managed to add 16,000 listeners and improve its reach to by 7% to 45%.

The franchises for Wicklow, Louth/Meath & Kildare always seem to struggle to get an audience being in the Dublin commuter belt and therefore lumped in with the capitals competition.…

The leader board is very much the same in terms of players, but some positions have changed.  Joe is still not King. He’s the heir apparent no doubt, but this quarter again still only second in line to the RTE and national throne.

The big ones would be Marion’s’ Sunday slot loosing 44,000 listeners and dropping in the table from #4 to #9.…

The results for the final month of 2012 are in and, surprisingly, no good news in that batch of figures. December is generally a slow month for newspaper sales and this year is fairly consistent with last year – back about 3% month on month.     

The Star took yet another step backward loosing 2,000 copies on the month falling to an historically low 66,000.…

Independent News and Media released a statement today regarding the future of The Star. The deal is that they assume “full executive responsibility of the Irish Daily Star” or in other words they will appoint the senior management which they have done through the musical chairs school of appointments. 

Update: There seems to be some confusion in that statment as to whether or not the business has been sold to the Indo or not!…

November 2012 ABC Newspaper Circulation

You really wouldn’t have to be working on algorithms to predict what was going to happen this month. November normally brings with it a slight dip in newspaper purchases, but this year’s seems to have been fairly dramatic for some publications.

The Tabloids dropped over 4,000 copies collectively with the Mirror (-1,800) and the Daily Star (-1,433) sharing most of that drop. The latter has now, for the first time in its fairly illustrious history, dropped sub 70,000.…

Latest data from Comscore shows the state of the Internet in the European region.  It shows that in the European region nearly 400m people went online in June 2012 and spent, on average, just shy of 26 hours online during the month.

In our own case, Ireland had 2.8m people online in June 2012 who spend on average just over 20 hours online.…

Daily Mirror Free App

The Daily Mirror stole a march on the rest of the UK national titles yesterday by announcing it was allowing access to its publication (M-F) free via an iPad App. The Saturday and Sunday editions are only available in a Print version and they feel that they are good enough value to have it in print only. They also have an international version which is available for £4.…

I am waiting (hopefully) for a release of the RTE audited figures for their website which should be released around now; I thought I reflect on some of the recent goings on from their previous website stats.  

Firstly it’s noteworthy that there had been a substantial increase, between October and May in the number of visitors to RTE sites via their unique ‘app’ - up from 18% to 27% of total visitors. But the app visitors seem to have a fairly ferocious appetite for data.…

Irish Newspaper Circulation October 2012 ABC's

What a difference a month can make and I’d particularly focus on the tabloid section of the Morning market in that statement. September was a good (enough) month for the tabloids especially as the hurlers took two bites of the apple. The Daily Star used those events to do a bit of price promotion and managed to maintain its numbers in September.  …

You can’t escape the USA today – it being election day.

So on the back of that I thought I’d have a quick look at the leading papers in the US and see how they are fairing against the previous year.…

There was some good news from the USA on a potential ray of hope for the newspaper and magazine business. The research was conducted but the measurement company ComScore and it looked at the readership of newspapers by tablet owners.  

It found thet just over one in ten tablet owners read a newspaper on their device on a daily basis rising to over one in three who view newspapers on their devices on a monthly basis.…

Irish Independent Broadsheet or Compact?

I alluded to this on a couple of occasions before in this pixelated version of reality. Running two editions of a newspaper - one broadsheet and one compact, is a risk free but expensive decision.
On one hand you let the market decide which format they prefer by giving them the choice of both formats and offending no-one. But in doing so you double up on your subbing (no a whold lot), layout, pre-press, plates, printers wages and have two shorter print runs as opposed the one run straight through.…

JNLR 2012-3 National Radio Stations

A slight word of caution before looking at these figures. In comparing this year to last, it has to be remembered that the sample size of the survey increased to reflect our changing population. In the 2011-3 survey, the estimated universe was 3.511m whereas the estimated universe in the latest survey (2012-3) is 3.…

JNLR 2012-3 National Programs Listnership

The overall figures for any station will only reflect the individual programmes they broadcast. Throughout the day stations will have different audience levels depending on what the population is doing and for some stations what the competition is at.

As you can see for the chart below that looks at all adults listening to all radio, its ramps up very rapidly in the morning and then tails off as the day drifts by. …

There is always a big analysis (outside these four walls) on the individual programmes in the schedule and who’s doing what. The analysis is based on absolute numbers and, therefore, the comparison to last year might be thrown due to the change in the universe. In each analysis it comes down to who has the bragging rights – and that would be Morning Ireland which reaches 441,000 people every morning (or 12% or the population).

Only 10,000 behind and closing rapidly is Joe Duffy on 431,000, up 33,000 listeners on the previous twelve months.…

JNLR 2012-3 Dublin Stations

If the national picture is more or less static, then at least the Dublin figures adds a tinge of excitement into the mix. With thirteen stations vying for position, the competition is fairly intense. Like the national figures it’s dominated by RTE1 with a 28% reach, but that top slot is, every quarter, being chipped away at by FM104, who now stand at a 24% reach in the City.

Whereas some years back the fight (light weights at the time) was between FM014, 98FM, Q102 and Spin with RTE1 looking on.…