2016 Q4 Results

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The results for the final month of 2012 are in and, surprisingly, no good news in that batch of figures. December is generally a slow month for newspaper sales and this year is fairly consistent with last year – back about 3% month on month.     

The Star took yet another step backward loosing 2,000 copies on the month falling to an historically low 66,000.…

Independent News and Media released a statement today regarding the future of The Star. The deal is that they assume “full executive responsibility of the Irish Daily Star” or in other words they will appoint the senior management which they have done through the musical chairs school of appointments. 

Update: There seems to be some confusion in that statment as to whether or not the business has been sold to the Indo or not!…

November 2012 ABC Newspaper Circulation

You really wouldn’t have to be working on algorithms to predict what was going to happen this month. November normally brings with it a slight dip in newspaper purchases, but this year’s seems to have been fairly dramatic for some publications.

The Tabloids dropped over 4,000 copies collectively with the Mirror (-1,800) and the Daily Star (-1,433) sharing most of that drop. The latter has now, for the first time in its fairly illustrious history, dropped sub 70,000.…

Latest data from Comscore shows the state of the Internet in the European region.  It shows that in the European region nearly 400m people went online in June 2012 and spent, on average, just shy of 26 hours online during the month.

In our own case, Ireland had 2.8m people online in June 2012 who spend on average just over 20 hours online.…

Daily Mirror Free App

The Daily Mirror stole a march on the rest of the UK national titles yesterday by announcing it was allowing access to its publication (M-F) free via an iPad App. The Saturday and Sunday editions are only available in a Print version and they feel that they are good enough value to have it in print only. They also have an international version which is available for £4.…

I am waiting (hopefully) for a release of the RTE audited figures for their website which should be released around now; I thought I reflect on some of the recent goings on from their previous website stats.  

Firstly it’s noteworthy that there had been a substantial increase, between October and May in the number of visitors to RTE sites via their unique ‘app’ - up from 18% to 27% of total visitors. But the app visitors seem to have a fairly ferocious appetite for data.…

Irish Newspaper Circulation October 2012 ABC's

What a difference a month can make and I’d particularly focus on the tabloid section of the Morning market in that statement. September was a good (enough) month for the tabloids especially as the hurlers took two bites of the apple. The Daily Star used those events to do a bit of price promotion and managed to maintain its numbers in September.  …

You can’t escape the USA today – it being election day.

So on the back of that I thought I’d have a quick look at the leading papers in the US and see how they are fairing against the previous year.…

There was some good news from the USA on a potential ray of hope for the newspaper and magazine business. The research was conducted but the measurement company ComScore and it looked at the readership of newspapers by tablet owners.  

It found thet just over one in ten tablet owners read a newspaper on their device on a daily basis rising to over one in three who view newspapers on their devices on a monthly basis.…

Irish Independent Broadsheet or Compact?

I alluded to this on a couple of occasions before in this pixelated version of reality. Running two editions of a newspaper - one broadsheet and one compact, is a risk free but expensive decision.
On one hand you let the market decide which format they prefer by giving them the choice of both formats and offending no-one. But in doing so you double up on your subbing (no a whold lot), layout, pre-press, plates, printers wages and have two shorter print runs as opposed the one run straight through.…

JNLR 2012-3 National Radio Stations

A slight word of caution before looking at these figures. In comparing this year to last, it has to be remembered that the sample size of the survey increased to reflect our changing population. In the 2011-3 survey, the estimated universe was 3.511m whereas the estimated universe in the latest survey (2012-3) is 3.…

JNLR 2012-3 National Programs Listnership

The overall figures for any station will only reflect the individual programmes they broadcast. Throughout the day stations will have different audience levels depending on what the population is doing and for some stations what the competition is at.

As you can see for the chart below that looks at all adults listening to all radio, its ramps up very rapidly in the morning and then tails off as the day drifts by. …

There is always a big analysis (outside these four walls) on the individual programmes in the schedule and who’s doing what. The analysis is based on absolute numbers and, therefore, the comparison to last year might be thrown due to the change in the universe. In each analysis it comes down to who has the bragging rights – and that would be Morning Ireland which reaches 441,000 people every morning (or 12% or the population).

Only 10,000 behind and closing rapidly is Joe Duffy on 431,000, up 33,000 listeners on the previous twelve months.…

JNLR 2012-3 Dublin Stations

If the national picture is more or less static, then at least the Dublin figures adds a tinge of excitement into the mix. With thirteen stations vying for position, the competition is fairly intense. Like the national figures it’s dominated by RTE1 with a 28% reach, but that top slot is, every quarter, being chipped away at by FM104, who now stand at a 24% reach in the City.

Whereas some years back the fight (light weights at the time) was between FM014, 98FM, Q102 and Spin with RTE1 looking on.…

Finally the Local listeners. Still on top by a country mile is Highland Radio followed by Mayo’s finest Midwest - the rest of the figures are fairly straightforward. It’s worth pointing out the leap that Galway Bay took gaining eight percentage points. Likewise Tipp FM gained 5 percentage points.…

Radio Demographics JNLR 2012_3

Finally, a take on the demographics of the national listening. Below is a chart which looked at the demographics in a slightly different way. There’s enough analysis of the figures via the radio stations to make your eyes glaze over aka “we’re the fastest growing station in Ireland and we reach 12 people”.

Below are “propensities” - they show a particular demographics leaning towards or away from a station above or beyond the national average.…

ABC Complaints in the people's republic

Nothing beats a bit of decent competition. It ups the ante for all concerned. The salient part of the first sentence was the word “decent”. We’re not asking for strict Queensbury rules here, actually we’ve always advocated a more “Dan Donnelly” approach to the pugilist’s art.…

I'll gladly pay you Tuesday....

“I'll gladly pay you Tuesday for a hamburger today” as Wimpy would suggest to Popeye that he feed him, yet again. A short term solution to a long term problem. The decision of the Irish Daily Star to publish the pictures of Kate Middleton was a decision very much based on selling papers on a Saturday but ultimately may lead to unwinding the company on Monday.

The speed of the criticism was incredible and the only individuals who publically cling on to an unapologetic and near vitriolic line were its Editor Michael O'Kane and M.…

This month sees some actual month on month increases in newspaper sales. To highlight just how rare that is:  in the last 20 months there have only been six months where a month on month increase in the overall market has been recorded and one of those months was the introduction of the Sun on Sunday.

The tabloids did well this month recording a 4,000 increase on the previous month. August is normally a strong month for the tabloids with the reintroduction of the UK soccer schedule and the business end of the GAA kicking off too.…

Hot water for The Scottish Sun & serialisation

Some interesting developments in Scotland that have some interest for us here as well. The Scottish Sun, which is similar to The Irish Sun in that it’s a sanitised version of the ‘main’ paper taking into account the different pallets of the various regions, has landed itself in hot water with many section of Scottish society and beyond.

If you’re not a follower of the round ball (foreign game style naturally) in Scotland some background: Glasgow Rangers, one of the oldest and largest clubs in Scotland, was placed in administration this year and on the back of that, they now ply their trade in the Scottish third division. There are many reasons that the club was placed in administration in the first place one of them was due to a massive tax bill being demanded from the club by the UK authorities.…

Irish Morning Newspaper ABC Circulations, Jan-June 2012

Like the Sunday Market there is a headline figure in the morning market and it’s the Daily Star. It’s nearly out on its own with a double digit decline of 14% falling to 75,000 and down nearly 12,000 copies over the year (let’s spare ourselves all the analogies to the small lights in the sky). In market terms the tabloids have suffered the most at the hands of the recession down collectively 11% year on year. The Sun is down 7,000 (9%) and the Mirror down nearly 5,000 ((8%) on the year.…

Evening Newspaper ABC Circulations, Jan-June 2012

Although the evening market is really just two local papers at different corners of the country – they still have to be covered.

With the market as it is, the Evening Herald did well to more or less retain last year’s numbers.

The introduction of the Dubliner magazine on Thursdays and the ability to grab headlines (Herald was all over Sky news today as it published pictures of Prince Harry in Vegas) seems to be working    

Publication JJ 2012 JJ 2011 Diff '000 Diff %
Evening Herald   61,179 61,936 -757 -1%…
Irish Sunday Newspaper ABC Circulations, Jan-June 2012

Outside the headline figure of a 31% drop for the Sun on Sunday compared to the News of the World, the big story would be the 14% drop in the circulation of the Sunday Business Post.  In the last twelve months it lost nearly 7,000 copies and dropped to just above 41,000. Luckily for the spin in the sales department, there are 1,400 copies (3.5%) of 'bulks' in that figure – but they're not alone in fattening their figures.…

Irish Newspaper ABC Circulations, Jan-June 2012

The laggards in the ABC certifications finally showed their hands and, without putting too fine a point on it, many of them we holding “Aces and Eights”. The figures make for very grim reading for some publications at this poker table.  All the figures are ABC Jan – June 2012 compared to ABC Jan – June 2011.

The Sundays narrowly avoided slipping the wrong side of 900k.…

It’s sometimes very difficult to reconcile the two public numeric’s of Newspapers; circulation data and readership data. The newspapers are very much on a downward trajectory in the circulation theatre, but the recently released JNRS data in many cases tell a very different story.

In the mornings, the Independent and the Times lost 7% and 11% respectively whilst the tabloids made great strides – unlike the data in their circulation figures.  The Daily Mail made the biggest gains in the morning market.…