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ABC Newspaper Circulation July 2013

July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position.  The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors.…

After many decades and perhaps a modicum of soul searching, The (Irish) Sun has decided to abandon Page 3 in this jurisdiction. The reason forwarded is that the editorial staff have just realised that there are "cultural differences" between the papers spiritual home and here.

The decision was most likely taken to test the waters. The Sun in the UK and other periodicals have come under sustained pressure of late to cloth the page three lady or even retire her.…

Pat Kenny moves to Newstalk

The defection of Pat Kenny to Newstalk was a broadside, to say the least. The full impact of the move will only be felt perhaps in six months when the JNLR begins to pick up the possible defectors.

I will leave the would-be programme directors to speculate as to who will fill the void in the morning and how the new format will look. But, let’s ponder the numerics of the move on a few different levels.…

Looking at the top thirty programmes only six slots are taken up by an non RTE programmes. The biggest ‘independent’ programme is Ray D'Arcy at 235,000 followed by Ian Dempsey in at 168,000 listeners.  

Morning Ireland managed to put a bit of daylight over Joe Duffy by adding 6,000 while Joe dropped 7,000 - the gap now stands at 29,000.…

National Stations Listeners JNLR 2013_2

The national picture shows how the individual stations have done in the twelve months. Across the board the national stations have all dropped in the comparable twelve months. The three taxpayer funded stations dropped 50,000 in total and now have a combined reach of 34%, down one point.

2FM is showing a 29,000 decrease year on year, but, to be fair, if you look at the quarterly charts below you’ll see that it’s a slight improvement book on book and all comparisons here are twelve months to twelve months - not book on book.…

JNLR 2013_2 Dublin Radio Listnership

Total Dublin listenership dipped very marginally from 819,000 to 817,000 and this last figure represents 81% of the capital tuning into radio on a daily basis. The dominant station in the capital is RTE1 with a 28% reach down slightly from last year. Still making inroads into that figure is FM104 in second place at a 22% reach or 225,000 people.

From there is a bit of a gap to third with Spin 1038 at 131,000 having dropped 18% year on year.…

JNLR 2013_2 Radio Listening

The latest JNLR release for the twelve months to June 2013 show that radio, in the main, is still in a very healthy position. It reaches over three million people every day which is equivalent to 84% of the population. This is down 1% or 44,000 on the same twelve months to June 2012.

The figure of “National Radio” stands at 45% reach or 1,619,000 adults but this is a fall of two points or 80,000 listeners in the last twelve months.…

Local radio shows only small changes and, still, Highland Radio holds top spot. No station made substantial gains but, conversely, Galway Bay was a big faller down 17,000 and 7% followed by Shannon Side down 12,000 and 5%.  In Cork there was a very good gain for 96FM adding 29,000 listeners or 7%.

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June ABC's 2013

Relative to some of the previous months, this hasn't been too bad, but only on a month on month basis. June saw the start of the Football and Hurling, which may have contributed to a few sales and even the famous Anglo tapes might have helped papers other than the Indo a little as well.

The Daily Mirror added a few copies (and a shiny new website – which is worth a look at www.irishmirror.…

Anglo tapes in social numbers

It’s been an interesting month for the news media who have been feasting on the sound bites from the Anglo tapes. The Independent uncovered the tapes and gave over a lot, of warranted, space to the tapes. They also showcased their ‘digital first strategy’ – online and then supported via in-depth analysis in the print version/ online version.…

One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped 1,000. The Daily Mail gained close to 1,000 and the market was down 2,400 on the month and over 20,000 on the year.

The Sunday Daily Star still shows the others how many papers you can sell without any marketing/advertising or any Irish News.…

One paper managed to report a year on year gain – the "I" and that was eight copies other than that everyone else was in the red. Elsewhere there were some serious fallers. In the morning market The Daily Mirror lost 1,800 copies month on month. It can't be put down to a post Cheltenham as the paper didn't gain that much from Cheltenham in the first place and the April figure is below that of its sale even for February.…

Today we’re looking at American Newspapers Circulation which were released in the last few days. It’s not a USA centric thing, it’s more that the print sectors march towards digital there is evolving faster (in my opinion) than many of the countries in the world.

The Alliance for Audited Media (akin to the ABC here/UK) monitor a total of 593 newspapers across the States and they allow publishers to amalgamate both their paid copy sales and their digital unique or subscriptions so you can see the brand footprint of a title (neatly avoiding the word “newspaper”!).…

Rise in Tablet Usage in Ireland

News research from Eircom under the eircom Household Sentiment Survey(eHSS) shows an absolute trend in terms of smartphones and tablets.

They estimate that the penetration of Smartphones is currently at 50% of the population, which is slightly at odds with the figures released by ComReg in March. They estimate that there are roughly about 2.3m smartphones connected in ireland, whereas the eHSS have this figure at 1.…

Local stations remained fairly static year on year with the biggest gain coming from Ocean FM gaining 4% or 3,000 listeners. Galway Bay also gained adding 3,000 listeners to 84,000. Out of the sixteen franchises there were four gains, two static and ten fallers. So the overall momentum for the local stations would seem to be downward.…

JNLR 2013_1 Dublin Stations

Turning to the capital and it shows that 85% of its inhabitants or 863,000 people tune in to radio each day.

The biggest draw is RTE1 reaching 277,000 or 27% followed by FM104 with 220,000 which makes the gap 57,000 listeners ever day. 

It was a fairly static affair over the past twelve months with most staying loyal to their stations.…

JNLR 2013_1 National Listnership Programmes

Now we can take a look at the individual stations by programme and through a comparison of their quarter hours segments to see how they stack up against each other. The programme blocks are as they are currently. So in a few cases, there would have been a change in scheduling over the year, so the programme listed is being compared to a different programme or DJ.

Also in a few places there may have been a shift in the time allocated to a programme block.…

The top listened to programmes show some big moves from the same period as last year last. This time round Breakfast with Hector nudged into #29 slot and Newstalk’s Breakfast have to give way to it.

Morning Ireland is still the most listened programme on the airwaves reaching 433,000 people every day. Joe Duffy is now breathing down their necks only 19,000 behind at 424,000 and News at One draws 369,000 every day.…

JNLR 2013_1 National Stations

Looking that the national picture and how the individual stations have done, it shows that all of the stations in the survey have lost listeners in comparison to last year. The Donnybrook stable, which has the most to lose in the first place, have had the sharpest declines. RTE1 falling 34,000, 2FM dropped 30,000 listeners or 7% and Lyric, which was the worst performing station on the national stage, dropped 16,000 or 12%.

As an individual station, RTE1 still retains the top slot reaching 24% or 863,000 people every day, but you have to take notice that 44% or 1.…

JNLR 2013_1 Radio Listnership

The latest JNLR survey, the twelve months to March 2013, show that radio listenership has slipped very slightly. It fell back by 36,000 listeners compared to the same twelve months to March in 2012. It’s a marginal decrease of 1% but still leaves radio’s reach at a healthy 84% of the population, the same percentage point as last year. Add a comment

Here’s a look at the individual stations but focussing on their main weekday programmes. There are a few items to note in this exercise before we come to any firm conclusions. I’m at pains to point out the differences in analysis here and elsewhere. I look at the twelve months to March 2013 and they are compared to the twelve months to March 2012 – a year on year comparison.…

Paywall Announcements

The announcements are coming fast and furious in the print media, or soon to be digital media! Over the past 24 hours The Telegraph announced that it was moving behind a paywall in April and The Sun also chipped in that it too was leaping over as well, but in August, to coincide with the beginning of the Premier League.   

To be technically correct the Telegraph will sit behind a metered paywall, where it will allow the viewer 20 articles per month free.…

Very interesting figures were released today for UK newspapers, but still have to have some information in them that might be useful to see the direction of the whole industry – from a numeric standpoint as opposed to an emotive one.

Their National Readership Survey figures were released today but there surveys are streets ahead of the Irish model as it combines (and has for some time) the readership of a print product and its online product.

The print product is surveyed through the historic face-to-face questionnaire method and the online portion is sampled by ComScore. In the latter, demographic data is matched on online users to make it dovetail into the face-to-face data.…

February 2013 ABC's

This month see a dose of reality in the figures, if not a slightly inflated dose. For the past few months there has been an absence of a comparison for the Sun on Sunday – which had the effect of distorting the market by somewhat overinflating it. However it was February 2012 that the Sun on Sunday first revealed itself with a none too flattering debut of 109,000. It means that February ’13 is the first month where we can compare the Sun to a figure for the previous year.…

Off the Ball Resignations

The Off the Ball saga that played out last night both on radio and across certain sections of Twitter was very amusing and particular users of the social media service were very vocal is their condemnation of the stance that Newstalk had taken.

If you remove the emotion and replace it with the economics behind the programme, maybe it’s not such a ‘deplorable’ act. 

The five man team of OtB resigned en masse on Monday and sought to work out eight weeks notice.…

Evening Herald rebranding

The rebranding and shifting of times of the Evening Herald, soon to be ‘The Herald’, is an interesting move by IN&M. But moving a paper into an extremely crowded morning market may not seem as risky as it might at first glance.

The Evening Herald's readership profile is firmly rooted in Grater Dublin with close to 90% of their readership in that area. Moving the title to a morning slot means that it will now compete with some of its stable mates, some more than others.…

Tablet adoption in Ireland

Some of the great theories in economics (and finance) are predicated on caveats that allow the theory to be conclusive, but in reality would not necessarily be the case. Take for example the theory of the Capital Assets Pricing Model (if you haven’t heard of it you can thank yourself lucky). One of the pillars of the original theory is that all “players” in the market share the same information! Yes, indeed.…

Newspapers ABC Circulation July-Dec 2012

Before we get into each specific market it’s worth looking at the big picture. The market as a whole is down 6% with the morning and evenings falling by 7% in the year.

The market has lost 100,000 copy sales in a short twelve month period and you can see from the graphics below that there seems to be no respite in this decline. Although the rate of decline has slowed it's still a breakneck -6.…

Sunday Newspapers ABC July-Dec 2012

The Sunday market, at 865,000, is down 6% on the same six months as last year, a drop of 55,000 copies in twelve months.

The Sunday Market headline has to be dominated by the 14% decline in circulation of The Sunday World dropping 34,000 to 217,000. While there are, on the surface, grater declines for all the tabloids in the market, that can be easily explained away by the closing of the NoW and the opening of The Sun (Sunday). Granted they are real declines in the order of 40% for those papers but it’s like an explainable ‘act of god’ in circulation terms so I’m going to try and look past it at this juncture.…

Morning Newspapers ABC July-Dec 2012

In the six months to December 2012, the morning market fell by 7% or 39,000 copies per day compared to the same six months in 2111.

The biggest faller in percentage terms was the Daily Star dropping 13% or just over 10,000 copies. This is followed by The Sun, down 8% and the Irish Times back 8%.

There doesn’t seem to have been any sleight of hand magic in the respective circulation departments as the bulks stayed relatively stable year on year - the Independent maintaining 12% bulks and the Irish Times 8%.…