Irish Newspaper Readership JNRS 2013

Without the fanfare that used to accompany the release of the JNRS the figures they nonetheless surfaced this morning. This book is different to previous years in the respect that it measured newspaper readership across two medium, print and online. These two figures are then combined to give a “brand footprint” - the total reach of a news brand.

Whilst it’s a welcome move on behalf of the industry and one that perhaps should have been address some years back, there are some particularly irksome aspects to the survey.…

The NRS, the UK equivalent to the JNRS here, was released on the 23rd August. The survey is similar to our own (now) in that it takes account of readership of a paper in both print and online. It also makes for interesting data.…

Stuck in the ABC data yesterday was the web data for rte.ie and interesting reading it makes. The audit is for October 2012 and we have comparative data for October 2011.

The state broadcasters site is visited on average by 443,000 unique browsers (roughly equivalent to people) every day and 4.…

ABC Jan June 2013

The ABC Island of Ireland report was published today finally detailing the state of the newspaper market. It shows that all of the markets declined in the past twelve months. Sundays are down 9% to 834,000, mornings down 7% to 495,000 and Evenings back 6% to 73,000.    …

ABC Jan June 2013 Sunday Newspapers

The Sunday newspaper market dropped 9% or 81,000 copies compared to Jan June 2012. Similar to the morning market the tabloids have taken the brunt of that decline having fallen about 40% since 2005 whereas the non-tabloids have dropped about half of that in the same period.

The Sunday Independent remains the market leader selling 232,000 every Sunday. It dropped 3% on the same period last year and given that the market dipped 9% it, in some respects, outperformed the market.…

ABC Jan June 2013 Morning Newspapers

The morning market figures show declines across the board but in varying degrees. The total market is down 7%, or a few copies shy of 40,000 in comparison to the same six months in 2013.

The biggest faller was The Daily Star which lost 11% (8,500) of its circulation. The Financial Times also lost 13% but it’s coming from a very low base in the first place.…

ABC Jan June 2013 Evening Newspapers

I stuck to my guns on this one and shepherded the Evening Herald into the ‘Evening Market’. I appreciate that it now appears early morning but I’d hate to break with tradition.

As normal there’s little to say about the evening figures. The Echo is down 2,000 copies or 12%, close to the drop of its morning stalemate.…

The ABC just released the Consumer Magazine Report, which details the circulation figures of some 250 magazine titles available in the UK and Ireland. Unfortunately there is no breakdown of the RoI so there’s not a huge deal if interest in the figures here in the main. Nonetheless there are some interesting points that are worth highlighting.

The biggest distributed magazine in the survey was Tesco magazine with 1.…

ABC Newspaper Circulation July 2013

July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position.  The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors.…

After many decades and perhaps a modicum of soul searching, The (Irish) Sun has decided to abandon Page 3 in this jurisdiction. The reason forwarded is that the editorial staff have just realised that there are "cultural differences" between the papers spiritual home and here.

The decision was most likely taken to test the waters. The Sun in the UK and other periodicals have come under sustained pressure of late to cloth the page three lady or even retire her.…

Pat Kenny moves to Newstalk

The defection of Pat Kenny to Newstalk was a broadside, to say the least. The full impact of the move will only be felt perhaps in six months when the JNLR begins to pick up the possible defectors.

I will leave the would-be programme directors to speculate as to who will fill the void in the morning and how the new format will look. But, let’s ponder the numerics of the move on a few different levels.…

Looking at the top thirty programmes only six slots are taken up by an non RTE programmes. The biggest ‘independent’ programme is Ray D'Arcy at 235,000 followed by Ian Dempsey in at 168,000 listeners.  

Morning Ireland managed to put a bit of daylight over Joe Duffy by adding 6,000 while Joe dropped 7,000 - the gap now stands at 29,000.…

National Stations Listeners JNLR 2013_2

The national picture shows how the individual stations have done in the twelve months. Across the board the national stations have all dropped in the comparable twelve months. The three taxpayer funded stations dropped 50,000 in total and now have a combined reach of 34%, down one point.

2FM is showing a 29,000 decrease year on year, but, to be fair, if you look at the quarterly charts below you’ll see that it’s a slight improvement book on book and all comparisons here are twelve months to twelve months - not book on book.…

JNLR 2013_2 Dublin Radio Listnership

Total Dublin listenership dipped very marginally from 819,000 to 817,000 and this last figure represents 81% of the capital tuning into radio on a daily basis. The dominant station in the capital is RTE1 with a 28% reach down slightly from last year. Still making inroads into that figure is FM104 in second place at a 22% reach or 225,000 people.

From there is a bit of a gap to third with Spin 1038 at 131,000 having dropped 18% year on year.…

JNLR 2013_2 Radio Listening

The latest JNLR release for the twelve months to June 2013 show that radio, in the main, is still in a very healthy position. It reaches over three million people every day which is equivalent to 84% of the population. This is down 1% or 44,000 on the same twelve months to June 2012.

The figure of “National Radio” stands at 45% reach or 1,619,000 adults but this is a fall of two points or 80,000 listeners in the last twelve months.…

Local radio shows only small changes and, still, Highland Radio holds top spot. No station made substantial gains but, conversely, Galway Bay was a big faller down 17,000 and 7% followed by Shannon Side down 12,000 and 5%.  In Cork there was a very good gain for 96FM adding 29,000 listeners or 7%.

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June ABC's 2013

Relative to some of the previous months, this hasn't been too bad, but only on a month on month basis. June saw the start of the Football and Hurling, which may have contributed to a few sales and even the famous Anglo tapes might have helped papers other than the Indo a little as well.

The Daily Mirror added a few copies (and a shiny new website – which is worth a look at www.irishmirror.…

Anglo tapes in social numbers

It’s been an interesting month for the news media who have been feasting on the sound bites from the Anglo tapes. The Independent uncovered the tapes and gave over a lot, of warranted, space to the tapes. They also showcased their ‘digital first strategy’ – online and then supported via in-depth analysis in the print version/ online version.…

One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped 1,000. The Daily Mail gained close to 1,000 and the market was down 2,400 on the month and over 20,000 on the year.

The Sunday Daily Star still shows the others how many papers you can sell without any marketing/advertising or any Irish News.…

One paper managed to report a year on year gain – the "I" and that was eight copies other than that everyone else was in the red. Elsewhere there were some serious fallers. In the morning market The Daily Mirror lost 1,800 copies month on month. It can't be put down to a post Cheltenham as the paper didn't gain that much from Cheltenham in the first place and the April figure is below that of its sale even for February.…

Today we’re looking at American Newspapers Circulation which were released in the last few days. It’s not a USA centric thing, it’s more that the print sectors march towards digital there is evolving faster (in my opinion) than many of the countries in the world.

The Alliance for Audited Media (akin to the ABC here/UK) monitor a total of 593 newspapers across the States and they allow publishers to amalgamate both their paid copy sales and their digital unique or subscriptions so you can see the brand footprint of a title (neatly avoiding the word “newspaper”!).…

Rise in Tablet Usage in Ireland

News research from Eircom under the eircom Household Sentiment Survey(eHSS) shows an absolute trend in terms of smartphones and tablets.

They estimate that the penetration of Smartphones is currently at 50% of the population, which is slightly at odds with the figures released by ComReg in March. They estimate that there are roughly about 2.3m smartphones connected in ireland, whereas the eHSS have this figure at 1.…

Local stations remained fairly static year on year with the biggest gain coming from Ocean FM gaining 4% or 3,000 listeners. Galway Bay also gained adding 3,000 listeners to 84,000. Out of the sixteen franchises there were four gains, two static and ten fallers. So the overall momentum for the local stations would seem to be downward.…

JNLR 2013_1 Dublin Stations

Turning to the capital and it shows that 85% of its inhabitants or 863,000 people tune in to radio each day.

The biggest draw is RTE1 reaching 277,000 or 27% followed by FM104 with 220,000 which makes the gap 57,000 listeners ever day. 

It was a fairly static affair over the past twelve months with most staying loyal to their stations.…

JNLR 2013_1 National Listnership Programmes

Now we can take a look at the individual stations by programme and through a comparison of their quarter hours segments to see how they stack up against each other. The programme blocks are as they are currently. So in a few cases, there would have been a change in scheduling over the year, so the programme listed is being compared to a different programme or DJ.

Also in a few places there may have been a shift in the time allocated to a programme block.…

The top listened to programmes show some big moves from the same period as last year last. This time round Breakfast with Hector nudged into #29 slot and Newstalk’s Breakfast have to give way to it.

Morning Ireland is still the most listened programme on the airwaves reaching 433,000 people every day. Joe Duffy is now breathing down their necks only 19,000 behind at 424,000 and News at One draws 369,000 every day.…

JNLR 2013_1 National Stations

Looking that the national picture and how the individual stations have done, it shows that all of the stations in the survey have lost listeners in comparison to last year. The Donnybrook stable, which has the most to lose in the first place, have had the sharpest declines. RTE1 falling 34,000, 2FM dropped 30,000 listeners or 7% and Lyric, which was the worst performing station on the national stage, dropped 16,000 or 12%.

As an individual station, RTE1 still retains the top slot reaching 24% or 863,000 people every day, but you have to take notice that 44% or 1.…

JNLR 2013_1 Radio Listnership

The latest JNLR survey, the twelve months to March 2013, show that radio listenership has slipped very slightly. It fell back by 36,000 listeners compared to the same twelve months to March in 2012. It’s a marginal decrease of 1% but still leaves radio’s reach at a healthy 84% of the population, the same percentage point as last year. Add a comment

Here’s a look at the individual stations but focussing on their main weekday programmes. There are a few items to note in this exercise before we come to any firm conclusions. I’m at pains to point out the differences in analysis here and elsewhere. I look at the twelve months to March 2013 and they are compared to the twelve months to March 2012 – a year on year comparison.…

Paywall Announcements

The announcements are coming fast and furious in the print media, or soon to be digital media! Over the past 24 hours The Telegraph announced that it was moving behind a paywall in April and The Sun also chipped in that it too was leaping over as well, but in August, to coincide with the beginning of the Premier League.   

To be technically correct the Telegraph will sit behind a metered paywall, where it will allow the viewer 20 articles per month free.…