Print

Mediahuis offer for IN&M

The speculation of the future of IN&M is a little clearer with a 10.5c bid from Mediahuis, a Dutch-Belgium based media organisation this morning. Like many media companies, their roots are in traditional media, but they have expanded into the digital arena with a variety of platforms – some of which may be of interest to current platforms in Ireland. Peruse the range of fingers in the various media pies below. One things that strikes me is that the suitor comes with a huge digital skill set and perhaps, with some localisation, easily transferred to an Irish context. IN&M already have interests in car platforms, recruitment, property and farming news, but this could be expanded. Perhaps Mediahuis can add the much needed digital portfolio/platforms. Whereas mergers/takeovers are sometimes looked at with some trepidation when you are an employee of the company being bought, I think, with a company with such a diverse digital portfolio like Mediahuis it could be a positive move. The print model is not the future. At this point for the majority of papers print is going through a slow death – the graphic below shows why publishers should be looking to diversify. Belgium: Along with the…