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Mediahuis offer for IN&M

The speculation of the future of IN&M is a little clearer with a 10.5c bid from Mediahuis, a Dutch-Belgium based media organisation this morning. Like many media companies, their roots are in traditional media, but they have expanded into the digital arena with a variety of platforms – some of which may be of interest to current platforms in Ireland. Peruse the range of fingers in the various media pies below. One things that strikes me is that the suitor comes with a huge digital skill set and perhaps, with some localisation, easily transferred to an Irish context. IN&M already have interests in car platforms, recruitment, property and farming news, but this could be expanded. Perhaps Mediahuis can add the much needed digital portfolio/platforms. Whereas mergers/takeovers are sometimes looked at with some trepidation when you are an employee of the company being bought, I think, with a company with such a diverse digital portfolio like Mediahuis it could be a positive move. The print model is not the future. At this point for the majority of papers print is going through a slow death – the graphic below shows why publishers should be looking to diversify. Belgium: Along with the…

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ABC Irish Newspaper Circulation March 2019

Another day in paradise! The March ABC’s were released today and within them are a few fundamental changes. It looks as if News UK have had a change of heart/policy and all but canned their use of bulks across all their titles which is reflected by their ‘drop’ in circulation below. The Sun retained 300 against 2,500, The Sun on Sunday abandoned them completely as opposed to carrying 2,500 in the past. The Times (IRE Edition) is down to 500 from over 3,000 the previous month and the Sunday Times retained 2,800, but still down from 5,700 in February. The morning tabloids were spared a huge drop on the back of these policy changes except that the Daily Star had a decent month most likely spurred on by decent sales on the back of the Cheltenham Festival. Likewise, the drop that The Sun should have seen was cushioned by increases from Cheltenham sales and the net effect was a fall of only 200 copies – indicating they increased their paid for sales in March by about 2,200 copies. In April, and post the Cheltenham effect, all will be laid bare. It might make for uncomfortable reading for some publishers still…