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Irish Newspaper Circulation July-Dec 2018 Island of Ireland Report

The latest ‘Island of Ireland’ report was released today and, if nothing else, it outlines the continuing decline of newspaper circulation in Ireland. The report compares newspaper sales for the last six months of 2018 to the same period in 2017. Looking at the overall figure first, it shows that year on year, newspaper sales have declined by 10% in the twelve months. The Sunday market fell by -9.3% and the morning market by -10.1%. A double-digit decline in the total market had not been experienced before, the closest being a 9.4% decline in 2010. That last testing of the -10% mark can be ‘explained away’ by one set of figures (2009) containing sales of the Sunday Tribune and the comparative (2010) set is without those sales because of its closure – thus the 9% decline. Tables don’t love mobile! PDF of all the tables here Market JJ 2018 JJ 2017 Diff ‘000 Diff % Total Sunday 544,073 599,794 -55,721 -9.3% Total Morning 367,558 408,710 -41,152 -10.1% Total Market* 920,190 1,017,953 -97,763 -9.60% The plunge into the double-digit decline could have been lessened, and possibly kept the market just into the single digit decline, except for policy changes by one…